---
title: "Jawline Gum — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jawline-gum"
last_updated: "2026-07-31T20:19:17.432Z"
locale: en
meta:
description: "Niche score 45/100 · £86K/yr market · 85K searches/yr · £15.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £86K/yr market · 85K searches/yr · £15.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jawline Gum — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **jawline gum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 9Conversion 70Competition 21Returns 100Price range 53Avg price 77Brand share 0Review moat 88Quality gap 97
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****236.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.72–£25.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£86K**
£86K/yr · 85K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, jawline gum is a £86K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jawline gum market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£79K–£95K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **43.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- GYMGUM52% - Jawliner26% - Chiseled Gum8% - ROCKJAW8% - GUM-BELLS6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/jawline-gum/trend)
## **Top jawline gum search terms**
- **jawline gum**38K/yr-35.1%6.2% conv. - **hard gum**13K/yr-12.8%5.8% conv. - **jaw gum**12K/yr-35.3%7.3% conv. - **hard chewing gum**9K/yr-30.4%4.1% conv. - **jawliner**6K/yr-26.4%3.6% conv. - **tough gum**4K/yr-32.2%8.5% conv. - **jawliner gum**4K/yr-38.1%6.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jawline-gum/search-terms)
## **Top jawline gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£17K30%£26K40%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GYMGUM Jawline Gum | Hard Chewing Gum For Jaw Strength | Train Your Facial Features - Mewing Jaw Gum | Ultimate Jawline Exerciser | 0 Calories & Sugar Free Hard Gum (40 Count Arctic Mint)**GYMGUM**£12.73**3.9★616 rev](https://www.amazon.co.uk/dp/B0CGRYQYWP) [2**JAWLINER Jawline Gum - Hard Chewing Gum for Jawline Exercise - 2-Month Pack - Jaw Gum for a Chiseled Jawline Facial Fitness Chewing Gum 10 X Stronger Gum (1 count (Pack of 1) Mint)**Jawliner**£25.35**3.7★1,414 rev](https://www.amazon.co.uk/dp/B09M8ZS54T) [3**CHISELED Jaw Exerciser Chewing Gum - Mewing- Jaw Trainer for Face Mouth Jawline Chisel & Enhance - 2 Month Pack - Neck Exerciser - Jawline Exerciser - Trainer Men (UK) (2 Month Supply Mint)**Chiseled Gum**£14.61**3.8★22 rev](https://www.amazon.co.uk/dp/B0F9XL2QMD) [4**GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training**GYMGUM**£12.61**4.2★22 rev](https://www.amazon.co.uk/dp/B0FT6QQ865) [5**GUMBELLS Xylitol Jawline Gum Ultra Tough Hard Gum | Jawline Shaper & Jaw Exerciser | Mewing & Looksmaxxing Tool | Mint Flavour | Sorbitol + Sugar-Free | 2-Month Pack of (40)**GUM-BELLS**£19.29**3.8★63 rev](https://www.amazon.co.uk/dp/B0F225JZQ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training**GYMGUM**£12.61**22 rev8mo ago](https://www.amazon.co.uk/dp/B0FT6QQ865) [**GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training**GYMGUM**£12.37**67 rev8mo ago](https://www.amazon.co.uk/dp/B0FH1TXWY4) [**Jawliner Jawline Chewing Gum Hard Chewing Resistance Workout Gum for Jawline Sculpting Hard Chewing Gum for Jaw Strength Facial Fitness Jaw Trainer Mewing for Men & Women Blueberry 40 Pieces**Jawliner**£24.31**83 rev11mo ago](https://www.amazon.co.uk/dp/B0FKZ7BXMJ) [**Jawliner - Pioneers the Toughest Handmade 15x Harder Jawline Gum Includes 12 Weeks Coaching - Sugar-Free Kiwi Passion Fruit Ice Gum - Jawline Exerciser for Mewing & Shaping the Jaw (2 Months Pack)**Jawliner**£25.27**19 rev1y ago](https://www.amazon.co.uk/dp/B0DKZKSZGT) [**CHISELED Jaw Exerciser Chewing Gum - Mewing- Jaw Trainer for Face Mouth Jawline Chisel & Enhance - 2 Month Pack - Neck Exerciser - Jawline Exerciser - Trainer Men (UK) (2 Month Supply Mint)**Chiseled Gum**£14.61**22 rev2y ago](https://www.amazon.co.uk/dp/B0F9XL2QMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training**GYMGUM**£12.61**4.2★**▲ 197%**](https://www.amazon.co.uk/dp/B0FT6QQ865) [**GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training**GYMGUM**£12.37**3.9★**▲ 131%**](https://www.amazon.co.uk/dp/B0FH1TXWY4) [**ROCKJAW Tuff Gum Performance | Tough Jaw Training Gum | 40mg Caffeine | 40mg Taurine | B Vitamins | Aspartame Free Sugar-Free | 1350mg Xylitol | Hard Jawline Chewing Gum | 10 Pieces**ROCKJAW**£5.99**3.2★**▲ 98%**](https://www.amazon.co.uk/dp/B0BRYMDFFQ) [**ROCKJAW Hard Jawline Gum - Tuff Gum 2.0 with B Vitamins (Stim-Free) - 10 Pack - 100% Xylitol Aspartame-Free Sugar-Free (Smooth Spearmint)**ROCKJAW**£5.72**3.3★**▲ 71%**](https://www.amazon.co.uk/dp/B0CCMSNSWX) [**Jawliner Jawline Chewing Gum Hard Chewing Resistance Workout Gum for Jawline Sculpting Hard Chewing Gum for Jaw Strength Facial Fitness Jaw Trainer Mewing for Men & Women Blueberry 40 Pieces**Jawliner**£24.31**4.2★**▲ 52%**](https://www.amazon.co.uk/dp/B0FKZ7BXMJ)
**~~View all trending →~~**
## **What buyers say about jawline gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Chewing/Swallowing**15%
*“Really enjoyed chewing them”*
**Taste-Overall**15%
*“Good lasting taste too surprisingly”*
**Quality-Overall**13%
*“Very well made”*
**Durability**11%
*“Longevity”*
**Value For Money**7%
*“Amazing product for the price”*
**Advertised Vs Actual Product**4%
*“Works as described”*
**Soft Feel**4%
*“makes others feel soft”*
**Sweetness**3%
*“also zero sugar”*
**Flavor**3%
*“The flavour is excellent”*
### **What buyers complain about **
**Hard Feel**24%
*“its tough”*
**Value For Money**23%
*“more expensive than a gym membership”*
**Taste-Overall**7%
*“No taste”*
**Flavor**7%
*“could do with some flavour adding”*
**Natural Ingredients**6%
*“I just wish the ingredients were better and more natural”*
**Ease Of Chewing/Swallowing**5%
*“initially there is a lot of jaw movement involved when chewing the gum”*
**Size-Overall**4%
*“bigger”*
**Design-Overall**2%
*“the product design makes them unusable”*
**Powdered/Crumbled**2%
*“your mouth is full of crumbs”*
**Advertised Vs Actual Product**1%
*“honestly feels misleading”*
## **Common questions**
- **Is jawline gum profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jawline gum niche?**
- 5 brands and 6 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jawline gum?**
- Top complaints mined from reviews: Hard Feel, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for jawline gum peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the jawline gum niche?**
- Listings span £5.72–£25.35; the average listing price is £15.82 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.
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