---
title: "Jasmine Tea — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jasmine-tea"
last_updated: "2026-07-31T21:04:43.390Z"
locale: en
meta:
description: "Niche score 53/100 · £108K/yr market · 105K searches/yr · £8.32 avg price. Soft demand (-23.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £108K/yr market · 105K searches/yr · £8.32 avg price. Soft demand (-23.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jasmine Tea — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **jasmine tea**
**Worth a look**
Shows low returns (0.0%), but soft demand (-23.4% this quarter) keeps it on the watch list.
Market size 26Growth 13Conversion 95Competition 59Returns 100Price range 26Avg price 23Brand share 63Review moat 75Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****504.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£108K**
£108K/yr · 105K searches
**Price range**
**Okay****£1.97–£19.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.32**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jasmine tea is a £108K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine tea market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£83K–£104K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#275**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**24%**
- Twinings23% - BBJ12% - Ahmad Tea12% - The Tea Makers of London10% - Birchall10% - teapigs9%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -23.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/jasmine-tea/trend)
## **Top jasmine tea search terms**
- **jasmine tea**70K/yr-25.6%8.4% conv. - **jasmine green tea**15K/yr-21.0%10.7% conv. - **jasmine tea bags**9K/yr-12.0%10.1% conv. - **jasmine tea loose leaf**5K/yr-26.8%8.7% conv. - **jasmin tea**3K/yr+1.7%9.8% conv. - **jasmine green tea loose leaf**4K/yr-33.2%11.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jasmine-tea/search-terms)
## **Top jasmine tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Twinings Jasmine Green Tea 80 Tea Bags**Twinings**£4.58**4.7★708 rev](https://www.amazon.co.uk/dp/B017IYHC38) [2**250g Jasmine Green Tea Loose Leaf in Caddy**BBJ**£9.12**4.6★755 rev](https://www.amazon.co.uk/dp/B0189C2FXU) [3**Birchall Tea Bags Jasmine Tea Pearls Gift Set Green Tea Bursting with Full Flavour Perfect Herbal Tea Gift Set 15 Pack of Plant-Based Prism Tea Bags**Birchall**£4.98**4.4★96 rev](https://www.amazon.co.uk/dp/B07S3P5D9B) [4**The Tea Makers of London Jasmine Green Tea Loose Leaf - 250g - Natural Blend of Chinese Green Tea & Essential Oil - Sweet & Summery Notes of Jasmine Blossoms**The Tea Makers of London**£19.67**4.6★1,862 rev](https://www.amazon.co.uk/dp/B005T63X7M) [5**Ahmad Tea 100 Teabags Jasmine Green Green Tea 1 x 100 Teabags**Ahmad Tea**£4.84**4.5★920 rev](https://www.amazon.co.uk/dp/B078MPYWFV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Queen of Jasmine Loose Leaf Green Tea (50g) Chinese Jasmine Tea with Blossoms Floral Smooth Balanced Brew Fragrant Everyday Cup Resealable Pouch | Your ExcellenTEA**Your ExcellenTEA**£4.15**41 rev1y ago](https://www.amazon.co.uk/dp/B0DB5F3GWL) [**HANFANGLING Jasmine Green Tea Natural Loose Leaf Promotes Metabolism Relieves Anxiety and Stress Regulates Blood Sugar Promotes Digestion Refreshes the Mind and Freshens the Breath Gift Tea**HANFANGLING**£8.96**79 rev2y ago](https://www.amazon.co.uk/dp/B0CHYNZT8N) [**Jasmine Green Tea Organic 100g (50 Cups) | Jasmine Tea Loose Leaf from China REPLANTEA**REPLANTEA Cuidamos tu Naturaleza**£8.93**158 rev2y ago](https://www.amazon.co.uk/dp/B0CF5JRMFW) [**Ahmad Tea Loose Leaf Jasmine Green Tea Green Tea 1 Packet of 100g Loose Leaf Tea**Ahmad Tea**£3.47**87 rev3y ago](https://www.amazon.co.uk/dp/B08WT1TS2M) [**Fonming Tea Jasmine Tea Bags High Grown Oolong Tea Leaves - Light & Floral Low Caffeine Hot and Cold Brew Semi-Fermented Drink for Health Individually Wrapped Tea Bags**Fonming Tea**£13.38**32 rev3y ago](https://www.amazon.co.uk/dp/B0BR7Z87H5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sprouting Jasmine Tea Bags (Pack of 1)**--**£8.62**3.6★**▲ 427%**](https://www.amazon.co.uk/dp/B007CNFB9I) [**Queen of Jasmine Loose Leaf Green Tea (50g) Chinese Jasmine Tea with Blossoms Floral Smooth Balanced Brew Fragrant Everyday Cup Resealable Pouch | Your ExcellenTEA**Your ExcellenTEA**£4.15**4.6★**▲ 276%**](https://www.amazon.co.uk/dp/B0DB5F3GWL) [**Twinings Jasmine Green Tea 80 Tea Bags (Multipack of 4 x 20 Tea Bags)**Twinings**£6.67**4.5★**▲ 139%**](https://www.amazon.co.uk/dp/B006FGYO6Y) [**Twinings Green Tea with Jasmine Tea Bags 50 g x20**Twinings**£2.28**4.3★**▲ 81%**](https://www.amazon.co.uk/dp/B017IYHF4E) [**Birchall Tea Bags Jasmine Tea Pearls Gift Set Green Tea Bursting with Full Flavour Perfect Herbal Tea Gift Set 15 Pack of Plant-Based Prism Tea Bags**Birchall**£4.98**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B07S3P5D9B)
**~~View all trending →~~**
## **What buyers say about jasmine tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious tea”*
**Flavor**20%
*“Great flavour lovely tea”*
**Quality-Overall**13%
*“Good quality tea”*
**Smell**8%
*“the aroma is calming”*
**Value For Money**7%
*“Great value”*
**Freshness**6%
*“I find it refreshing”*
**Nutritional Content**1%
*“also has a great effect on metabolism”*
**Size-Overall**1%
*“The size of the time is just the right size”*
**Advertised Vs Actual Product**1%
*“They are as described”*
**Gifting Purpose**1%
*“Lovely gift”*
### **What buyers complain about **
**Taste-Overall**31%
*“unfortunately just not for my tastes”*
**Flavor**14%
*“deeper in flavour than I was used to when it comes to green tea”*
**Smell**9%
*“However the jasmine flavour is not there - there is jasmine scent when first opened”*
**Bitter**7%
*“This is bitter”*
**Value For Money**5%
*“They are not cheap”*
**Ingredients-Overall**4%
*“I wasn't expecting pure jasmine”*
**Strength**3%
*“While it isnt quite as strong as some of the jasmine teas Ive had at chinese restaurants”*
**Quality-Overall**2%
*“Cheap and nasty”*
**Color**1%
*“However, the colour is a bit brownish rather than deep green”*
**Weight Heavy**1%
*“Too heavy for me”*
## **Common questions**
- **Is jasmine tea profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 28 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the jasmine tea niche?**
- 19 brands and 58 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in jasmine tea?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- **When does demand for jasmine tea peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the jasmine tea niche?**
- Listings span £1.97–£19.67; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.
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