---
title: "Jasmine Rice — £300K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jasmine-rice"
last_updated: "2026-07-31T21:48:27.800Z"
locale: en
meta:
description: "Niche score 46/100 · £300K/yr market · 270K searches/yr · £7.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £300K/yr market · 270K searches/yr · £7.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jasmine Rice — £300K/yr Amazon UK Niche (2026) - Flapen"
---
# **jasmine rice**
**Skip it**
Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 97Competition 27Returns 100Price range 35Avg price 21Brand share 25Review moat 73Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****567.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£300K**
£300K/yr · 270K searches
**Price range**
**Okay****£0.84–£22.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.55**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jasmine rice is a £300K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine rice market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£302K–£378K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **60%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**7%**
- Mai Thai47% - GREEN DRAGON27% - by Amazon6% - Morrisons6% - Tilda4% - CHIQUO3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/jasmine-rice/trend)
## **Top jasmine rice search terms**
- **jasmine rice**194K/yr-9.3%12.5% conv. - **thai rice**22K/yr-15.9%8.7% conv. - **jasmine rice 5kg**13K/yr+14.8%6.7% conv. - **green dragon rice**10K/yr+4.2%10.6% conv. - **thai jasmine rice**10K/yr-23.3%8.0% conv. - **jasmin rice**6K/yr-3.8%13.2% conv. - **rice jasmine**5K/yr-12.8%11.2% conv. - **aaa rice**4K/yr-8.8%6.0% conv. - **thai rice jasmine**3K/yr-31.2%8.8% conv. - **green dragon**4K/yr-35.2%2.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jasmine-rice/search-terms)
## **Top jasmine rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£15K10%£30K15%£45K20%£60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mai Thai AAA Jasmine Rice 10 KG**Mai Thai**£13.23**4.6★520 rev](https://www.amazon.co.uk/dp/B007JC8R16) [2**Mai Thai AAA Jasmine Rice (Pack of 1) 5kg**Mai Thai**£6.46**4.7★981 rev](https://www.amazon.co.uk/dp/B01MZD1I8S) [3**Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine**GREEN DRAGON**£6.40**4.7★343 rev](https://www.amazon.co.uk/dp/B00LMIJ8T8) [4**Mai Thai AAA Jasmine Rice 2 Kg**Mai Thai**£3.03**4.6★520 rev](https://www.amazon.co.uk/dp/B0DXLDQXTT) [5**Green Dragon Thai Fragrant Jasmine Rice 5KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 5KG**GREEN DRAGON**£10.81**4.5★1,391 rev](https://www.amazon.co.uk/dp/B007FCXR9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dragon Star AAA Jasmine Fragrant Rice | Long Grain and Authentic Rice | Aromatic Flavour | Soft and Fluffy Texture | Perfect for Traditional Recipes | Weight 5kg | Pack of 1**Dragon Star**£9.49**71 rev1y ago](https://www.amazon.co.uk/dp/B0F3D313RQ) [**Mai Thai AAA Jasmine Rice 2 Kg**Mai Thai**£3.03**520 rev1y ago](https://www.amazon.co.uk/dp/B0DXLDQXTT) [**Chiquo AAA Premium Jasmine Fragrant Rice 5kg Vegan & 100% Gluten Free Perfect for Traditional Asian & Afro-Caribbean Recipes**CHIQUO**£9.54**105 rev1y ago](https://www.amazon.co.uk/dp/B0DTVNBC7S) [**by Amazon Jasmine Rice 1kg**by Amazon**£3.17**257 rev3y ago](https://www.amazon.co.uk/dp/B0B9H3J9BJ) [**Tilda Microwave Fragrant Jasmine Rice 250g**Tilda**£1.12**477 rev6y ago](https://www.amazon.co.uk/dp/B07WSBPD9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tilda Fragrant Jasmine Rice 500g**Tilda**£2.52**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0058MKHIU) [**Mai Thai AAA Jasmine Rice 10 KG**Mai Thai**£13.23**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B007JC8R16) [**Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine**GREEN DRAGON**£6.40**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B00LMIJ8T8) [**Tilda Microwave Fragrant Jasmine Rice 250g**Tilda**£1.12**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B07WSBPD9D) [**Veetee Thai Jasmine Rice 2 x 140g**VEETEE**£1.09**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B073ZH331C)
**~~View all trending →~~**
## **What buyers say about jasmine rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Yummy rice”*
**Value For Money**19%
*“worth it”*
**Quality-Overall**14%
*“It was a good quality rice though”*
**Cooking Instructions**11%
*“Cooking performance”*
**Flavor**10%
*“great taste”*
**Smell**6%
*“Beautiful Aroma: The fragrant part of the name is no joke”*
**Texture/Consistency-Overall**4%
*“Fragrant Rice”*
**Ease Of Use**2%
*“which feels reasonable for the convenience”*
**Freshness**2%
*“Great fresh aroma”*
**Nutritional Content**1%
*“All good, perfect for everyday meals”*
### **What buyers complain about **
**Quality-Overall**17%
*“Not the best”*
**Taste-Overall**13%
*“Worst rice I had ever cooked & eaten”*
**Smell**8%
*“No aroma”*
**Blend/Ratio**7%
*“Hardly any difference to regular or average Jasmine rice”*
**Moist/Dry**7%
*“dry”*
**Advertised Vs Actual Product**7%
*“Rice. It didnt test like jasmine rice that test was bad would not buy it again”*
**Dilute/Watery**7%
*“Rice too wet”*
**Cooking Instructions**7%
*“Very starchy & difficult to cook”*
**Texture/Consistency-Overall**6%
*“texture lacking a bit”*
**Flavor**4%
*“No aroma”*
## **Common questions**
- **Is jasmine rice profitable to sell on Amazon United Kingdom?**
- The niche generates £300K/yr across 15 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the jasmine rice niche?**
- 9 brands and 53 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in jasmine rice?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Smell. The return rate is 0.0%.
- **When does demand for jasmine rice peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the jasmine rice niche?**
- Listings span £0.84–£22.68; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 567 reviews — the moat a new listing must climb.
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