---
title: "Jasmine Rice 10kg — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jasmine-rice-10kg"
last_updated: "2026-07-31T20:20:28.638Z"
locale: en
meta:
description: "Niche score 33/100 · £40K/yr market · 46K searches/yr · £13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £40K/yr market · 46K searches/yr · £13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jasmine Rice 10kg — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **jasmine rice 10kg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 15Conversion 71Competition 8Returns 100Price range 39Avg price 60Brand share 0Review moat 69Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****758.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.21**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.03–£22.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£40K**
£40K/yr · 46K searches
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jasmine rice 10kg is a £40K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine rice 10kg market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£53K–£66K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Mai Thai80% - GREEN DRAGON13% - Royal Umbrella4% - MUAY NATION3%
## **Top jasmine rice 10kg search terms**
- **mai thai aaa jasmine rice**14K/yr+2.4%5.1% conv. - **jasmine rice 10kg**19K/yr-39.6%8.4% conv. - **mai thai**6K/yr+28.6%3.5% conv. - **thai jasmine rice 10kg**4K/yr-33.5%9.9% conv. - **10kg jasmine rice**3K/yr-38.9%10.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jasmine-rice-10kg/search-terms)
## **Top jasmine rice 10kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£12K45%£18K60%£24K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mai Thai AAA Jasmine Rice 10 KG**Mai Thai**£13.23**4.6★520 rev](https://www.amazon.co.uk/dp/B007JC8R16) [2**Mai Thai AAA Jasmine Rice (Pack of 1) 5kg**Mai Thai**£6.46**4.7★981 rev](https://www.amazon.co.uk/dp/B01MZD1I8S) [3**Green Dragon Thai Fragrant Jasmine Rice 10KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 10KG**GREEN DRAGON**£21.00**4.5★1,391 rev](https://www.amazon.co.uk/dp/B00EMHJDJ6) [4**Mai Thai AAA Jasmine Rice 2 Kg**Mai Thai**£3.03**4.6★520 rev](https://www.amazon.co.uk/dp/B0DXLDQXTT) [5**Green Dragon Thai Fragrant Jasmine Rice 5KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 5KG**GREEN DRAGON**£10.81**4.5★1,391 rev](https://www.amazon.co.uk/dp/B007FCXR9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mai Thai AAA Jasmine Rice 2 Kg**Mai Thai**£3.03**520 rev1y ago](https://www.amazon.co.uk/dp/B0DXLDQXTT) [**MUAY NATION Muay Thai Shorts for Men Women Slim Cut MMA Boxing Shorts Training Kickboxing Clothing Martial Arts Trunks (XL Green)**MUAY NATION**£22.09**293 rev2y ago](https://www.amazon.co.uk/dp/B0CWXMWSVC) [**Mai Thai AAA Jasmine Rice (Pack of 1) 5kg**Mai Thai**£6.46**981 rev9y ago](https://www.amazon.co.uk/dp/B01MZD1I8S) [**Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine**GREEN DRAGON**£6.40**343 rev11y ago](https://www.amazon.co.uk/dp/B00LMIJ8T8) [**Green Dragon Thai Fragrant Jasmine Rice 10KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 10KG**GREEN DRAGON**£21.00**1,391 rev12y ago](https://www.amazon.co.uk/dp/B00EMHJDJ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MUAY NATION Muay Thai Shorts for Men Women Slim Cut MMA Boxing Shorts Training Kickboxing Clothing Martial Arts Trunks (XL Green)**MUAY NATION**£22.09**4.3★**▲ 337%**](https://www.amazon.co.uk/dp/B0CWXMWSVC) [**Mai Thai AAA Jasmine Rice 10 KG**Mai Thai**£13.23**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B007JC8R16) [**Mai Thai AAA Jasmine Rice (Pack of 1) 5kg**Mai Thai**£6.46**4.7★**▲ 11%**](https://www.amazon.co.uk/dp/B01MZD1I8S) [**Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine**GREEN DRAGON**£6.40**4.7★**— 6%**](https://www.amazon.co.uk/dp/B00LMIJ8T8) [**Green Dragon Thai Fragrant Jasmine Rice 10KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 10KG**GREEN DRAGON**£21.00**4.5★**▼ 37%**](https://www.amazon.co.uk/dp/B00EMHJDJ6)
**~~View all trending →~~**
## **What buyers say about jasmine rice 10kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Yummy rice”*
**Value For Money**20%
*“Great value”*
**Quality-Overall**15%
*“Must say I was pleasantly surprised that the quality of the ride was better than I expected easily prepared and has an amazing taste its going to be my go to rice for the future Im awarding it a5*+fir seller and product”*
**Cooking Instructions**12%
*“Cooking performance”*
**Flavor**10%
*“great taste”*
**Smell**8%
*“Beautiful Aroma: The fragrant part of the name is no joke”*
**Ease Of Use**3%
*“All the items that I bought was very good for my use”*
**Freshness**2%
*“Great fresh aroma”*
**Texture/Consistency-Overall**1%
*“Perfect Texture: When cooked correctly”*
### **What buyers complain about **
**Quality-Overall**21%
*“Not the best”*
**Taste-Overall**17%
*“Worst rice I had ever cooked & eaten”*
**Smell**11%
*“No aroma”*
**Cooking Instructions**9%
*“Very starchy & difficult to cook”*
**Blend/Ratio**9%
*“Hardly any difference to regular or average Jasmine rice”*
**Texture/Consistency-Overall**8%
*“texture lacking a bit”*
**Size-Overall**5%
*“the 2kg size doesn't hang around long enough”*
**Flavor**5%
*“No aroma”*
**Moist/Dry**5%
*“she who must be obeyed says that it's too dry”*
**Value For Money**3%
*“Not good value”*
## **Common questions**
- **Is jasmine rice 10kg profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 8 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the jasmine rice 10kg niche?**
- 4 brands and 29 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jasmine rice 10kg?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Smell. The return rate is 0.1%.
- **What does it cost to enter the jasmine rice 10kg niche?**
- Listings span £3.03–£22.68; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.
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