---
title: "Trend — japanese whisky - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/japanese-whisky/trend"
last_updated: "2026-07-31T23:43:57.478Z"
locale: en
meta:
  description: "Niche score 53/100 · £836K/yr market · 403K searches/yr · £46.37 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £836K/yr market · 403K searches/yr · £46.37 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — japanese whisky - Flapen"
---

# **japanese whisky**

**Worth a look**

Shows low returns (0.6%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 74Growth 36Conversion 54Competition 30Returns 97Price range 86Avg price 95Brand share 33Review moat 50Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£46.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.93–£108.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£836K**

£836K/yr · 403K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,530.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality