---
title: "Products — japanese rice - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/japanese-rice/products"
last_updated: "2026-07-31T22:52:16.765Z"
locale: en
meta:
  description: "Niche score 54/100 · £206K/yr market · 128K searches/yr · £16.58 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £206K/yr market · 128K searches/yr · £16.58 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — japanese rice - Flapen"
---

# **japanese rice**

**Worth a look**

Shows low returns (0.1%), but soft demand (-14.4% this quarter) keeps it on the watch list.

Market size 40Growth 18Conversion 86Competition 45Returns 100Price range 71Avg price 79Brand share 46Review moat 68Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£1.49–£47.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****794.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£206K**

£206K/yr · 128K searches

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch