---
title: "Trend — japanese gin - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/japanese-gin/trend"
last_updated: "2026-07-31T22:47:22.025Z"
locale: en
meta:
  description: "Niche score 42/100 · £92K/yr market · 41K searches/yr · £22.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £92K/yr market · 41K searches/yr · £22.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — japanese gin - Flapen"
---

# **japanese gin**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 34Conversion 87Competition 11Returns 98Price range 89Avg price 94Brand share 8Review moat 34Quality gap 19

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£22.69**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.10–£37.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+7.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,119.73**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£92K**

£92K/yr · 41K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand