---
title: "Japanese Gin — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/japanese-gin"
last_updated: "2026-07-31T21:06:01.240Z"
locale: en
meta:
description: "Niche score 42/100 · £92K/yr market · 41K searches/yr · £22.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £92K/yr market · 41K searches/yr · £22.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanese Gin — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **japanese gin**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 34Conversion 87Competition 11Returns 98Price range 89Avg price 94Brand share 8Review moat 34Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.10–£37.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,119.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£92K**
£92K/yr · 41K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, japanese gin is a £92K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanese gin market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£68K–£91K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**2%**
- UKIYO67% - ROKU23% - Ki No Bi3% - Padwa Lifestyle2% - Whitley Neill2% - Etsu2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/japanese-gin/trend)
## **Top japanese gin search terms**
- **japanese gin**28K/yr+11.6%6.7% conv. - **ukiyo gin**9K/yr+3.4%10.4% conv. - **ukiyo**4K/yr-11.5%6.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/japanese-gin/search-terms)
## **Top japanese gin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£28K40%£37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UKIYO Blossom | Japanese | Craft | Gin | Floral | Cherry Blossom Yuzu and Sakura | Distilled with 5 native Japanese botanicals | 40% ABV | 70 cl**UKIYO**£21.49**4.7★568 rev](https://www.amazon.co.uk/dp/B097DK8Q6B) [2**UKIYO Tokyo Dry | Japanese | Craft | Gin | Classic | Yuzu Milan and Sakura | Distilled with 5 native Japanese botanicals | 40 Percent ABV | 70 cl**UKIYO**£20.04**4.7★275 rev](https://www.amazon.co.uk/dp/B0CQ59ZQZJ) [3**ROKU Japanese Craft Gin 70cl**ROKU**£20.66**4.8★14,698 rev](https://www.amazon.co.uk/dp/B074Z72STD) [4**UKIYO Yuzu | Japanese | Craft | Gin | Citrus | Yuzu Juniper & Coriander | Distilled with 5 native Japanese botanicals | 40% ABV | 70 cl**UKIYO**£21.71**4.7★272 rev](https://www.amazon.co.uk/dp/B097DLJ1CP) [5**Roku Japanese Craft Gin - Sakura Bloom Edition - 700ml**ROKU**£20.98**4.8★14,698 rev](https://www.amazon.co.uk/dp/B0DPL95F5T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roku Japanese Craft Gin - Sakura Bloom Edition - 700ml**ROKU**£20.98**14,698 rev1y ago](https://www.amazon.co.uk/dp/B0DPL95F5T) [**Tenjaku Craft Gin 70cl 37.5% ABV Award Winning Premium Japanese Gin great for gifting Gin lovers**Tenjaku**£21.31**95 rev1y ago](https://www.amazon.co.uk/dp/B09XJMJ5RQ) [**Whitley Neill | Limited Edition Karen Millen | Japanese Yuzu & White Strawberry Gin | 70cl**Whitley Neill**£16.84**237 rev2y ago](https://www.amazon.co.uk/dp/B0CZYW373D) [**UKIYO Tokyo Dry | Japanese | Craft | Gin | Classic | Yuzu Milan and Sakura | Distilled with 5 native Japanese botanicals | 40 Percent ABV | 70 cl**UKIYO**£20.04**275 rev2y ago](https://www.amazon.co.uk/dp/B0CQ59ZQZJ) [**Padwa Lifestyle Camera Strap - 2 Wide with Cowhide Head Vintage Ukiyo E Style Auspicious Cloud Pure Cotton Camera Shoulder Straps Personalized Adjustable Camera Neck Strap for all DSLR/SLR Cameras**Padwa Lifestyle**£13.10**1,667 rev4y ago](https://www.amazon.co.uk/dp/B0B3X8VZ2C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Padwa Lifestyle Camera Strap - 2 Wide with Cowhide Head Vintage Ukiyo E Style Auspicious Cloud Pure Cotton Camera Shoulder Straps Personalized Adjustable Camera Neck Strap for all DSLR/SLR Cameras**Padwa Lifestyle**£13.10**4.7★**▲ 324%**](https://www.amazon.co.uk/dp/B0B3X8VZ2C) [**UKIYO Tokyo Dry | Japanese | Craft | Gin | Classic | Yuzu Milan and Sakura | Distilled with 5 native Japanese botanicals | 40 Percent ABV | 70 cl**UKIYO**£20.04**4.7★**— 9%**](https://www.amazon.co.uk/dp/B0CQ59ZQZJ) [**UKIYO Blossom | Japanese | Craft | Gin | Floral | Cherry Blossom Yuzu and Sakura | Distilled with 5 native Japanese botanicals | 40% ABV | 70 cl**UKIYO**£21.49**4.7★**— 8%**](https://www.amazon.co.uk/dp/B097DK8Q6B) [**Roku Japanese Craft Gin - Sakura Bloom Edition - 700ml**ROKU**£20.98**4.8★**— 3%**](https://www.amazon.co.uk/dp/B0DPL95F5T) [**ROKU Japanese Craft Gin 70cl**ROKU**£20.66**4.8★**▼ 10%**](https://www.amazon.co.uk/dp/B074Z72STD)
**~~View all trending →~~**
## **What buyers say about japanese gin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**33%
*“Nice smooth drink”*
**Taste-Overall**16%
*“Delicious”*
**Gifting Purpose**14%
*“Perfect for a gift”*
**Value For Money**14%
*“Good priced and lovely bottle”*
**Flavor**5%
*“Great flavours”*
**Quality-Overall**5%
*“Its so well made,delicate and smooth,well filtered and being from rice,its gluten free”*
**Freshness**2%
*“Refreshing”*
**Advertised Vs Actual Product**2%
*“exactly what i wanted”*
**Natural Ingredients**2%
*“Very botanical”*
**Design-Overall**1%
*“I bought it for its great design too”*
### **What buyers complain about **
**Taste-Overall**30%
*“tastes like an incredibly cheap house vodka”*
**Advertised Vs Actual Product**10%
*“Annoying that I chose this particular gin because its advertised”*
**Leak-Proof**7%
*“3 stars cause the bottle was leaking from the sealed cap upon delivery”*
**Gifting Purpose**7%
*“No gift box”*
**Smell**7%
*“Smells like sake :”*
**Value For Money**6%
*“There are better, cheaper options”*
**Sweetness**5%
*“not unusually sweet”*
**Quality-Overall**3%
*“not the best”*
**Flavor**1%
*“flavour is very unbalanced”*
### **Top return reasons **
**Add-Ons/Attachments**50%
**Size-Overall**50%
## **Common questions**
- **Is japanese gin profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 11 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the japanese gin niche?**
- 7 brands and 55 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in japanese gin?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Leak-Proof. The return rate is 0.4%.
- **When does demand for japanese gin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the japanese gin niche?**
- Listings span £13.10–£37.34; the average listing price is £22.69 (sweet spot $15–$100). The average incumbent carries 3,120 reviews — the moat a new listing must climb.
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