---
title: "Japanese Curry — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/japanese-curry"
last_updated: "2026-07-31T21:07:12.836Z"
locale: en
meta:
description: "Niche score 36/100 · £55K/yr market · 78K searches/yr · £7.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £55K/yr market · 78K searches/yr · £7.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanese Curry — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **japanese curry**
**Skip it**
Prices mostly outside the sweet spot ($2.82–$10.62) — this niche doesn't clear our bar today.
Market size 14Growth 16Conversion 86Competition 26Returns 100Price range 0Avg price 20Brand share 17Review moat 83Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****336.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.27**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£55K**
£55K/yr · 78K searches
**Price range**
**Bad****£2.82–£10.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, japanese curry is a £55K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanese curry market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£58K–£73K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**39**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- Zen Group30% - S&B27% - Bowltiful21% - S and B8% - Emma Basic7% - House Java3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -17.1% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/japanese-curry/trend)
## **Top japanese curry search terms**
- **golden curry**20K/yr-13.7%10.6% conv. - **japanese curry blocks**20K/yr-23.9%10.2% conv. - **japanese curry**15K/yr-19.2%7.2% conv. - **s&b golden curry**6K/yr-12.5%9.4% conv. - **golden curry katsu curry block**4K/yr-20.1%12.0% conv. - **curry cubes**4K/yr-2.5%9.4% conv. - **s&b**4K/yr-6.5%1.6% conv. - **japanese curry cubes**4K/yr-26.9%9.4% conv. - **curry block**2K/yr-0.5%11.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/japanese-curry/search-terms)
## **Top japanese curry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**S&B Golden Curry Medium Hot 220g (Pack of 2) Authentic Japanese Curry Sauce Mix In Block Rich & Aromatic Easy to Cook Perfect for Bold & Flavorful Meals!**Zen Group**£9.82**4.7★103 rev](https://www.amazon.co.uk/dp/B0FCMVWCT5) [2**S & B Golden Curry Medium Hot 2 x 110g**S&B**£5.29**4.6★952 rev](https://www.amazon.co.uk/dp/B003TJATC8) [3**S&B Golden Curry Mild 220g - Pack of 2**Bowltiful**£9.98**4.6★184 rev](https://www.amazon.co.uk/dp/B09XSNX2RK) [4**S and B Golden Curry Sauce Mix 100 g (Pack of 3)**S and B**£8.10**4.7★334 rev](https://www.amazon.co.uk/dp/B00A47Y7US) [5**Emma Basic - Japanese Style Curry 200g | Pack of 1x200g | Vegan | Gluten Free | 4 servings**Emma Basic**£3.55**4.6★177 rev](https://www.amazon.co.uk/dp/B09K6SJ3V3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**House Java Curry Sauce Mix 1kg Packet| Authentic Japanese Mild Curry | Rich & Smooth Flavor | Easy to Prepare | Restaurant-Quality**House Java**£7.37**17 rev1y ago](https://www.amazon.co.uk/dp/B0FD8MZPSJ) [**S&B Golden Curry Medium Hot 220g (Pack of 2) Authentic Japanese Curry Sauce Mix In Block Rich & Aromatic Easy to Cook Perfect for Bold & Flavorful Meals!**Zen Group**£9.82**103 rev1y ago](https://www.amazon.co.uk/dp/B0FCMVWCT5) [**S&B Golden Curry Extra Hot Sauce Mix 220g (Pack of 2) Authentic Japanese Curry Mix In Blocks Rich Spicy Flavor**Zen Group**£9.97**48 rev1y ago](https://www.amazon.co.uk/dp/B0F43SVS1Q) [**Japanese Mild Katsu Curry Sauce Authentic Japanese Style Vegan-Friendly No MSG Easy to Use Curry Blocks 4 Servings 100g -Pack of 2**Bowltiful**£6.99**21 rev1y ago](https://www.amazon.co.uk/dp/B0F3JPJWRZ) [**S&B Golden Curry Medium Hot 220g Authentic Japanese Curry Sauce Mix In Block Rich & Aromatic Easy to Cook- Pack of 2**Bowltiful**£9.48**16 rev2y ago](https://www.amazon.co.uk/dp/B0CW29X55X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Emma Basic - Japanese Style Curry 200g | Pack of 1x200g | Vegan | Gluten Free | 4 servings**Emma Basic**£3.55**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B09K6SJ3V3) [**S&B Golden Curry Medium Hot 220g Authentic Japanese Curry Sauce Mix In Block Rich & Aromatic Easy to Cook- Pack of 2**Bowltiful**£9.48**4.9★**▲ 109%**](https://www.amazon.co.uk/dp/B0CW29X55X) [**S&b Golden Curry Medium Hot (no Meat Contained) 220g**S&B**£3.43**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B00CSADVWE) [**Japanese Mild Katsu Curry Sauce Authentic Japanese Style Vegan-Friendly No MSG Easy to Use Curry Blocks 4 Servings 100g -Pack of 2**Bowltiful**£6.99**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B0F3JPJWRZ) [**House Java Curry Sauce Mix 1kg Packet| Authentic Japanese Mild Curry | Rich & Smooth Flavor | Easy to Prepare | Restaurant-Quality**House Java**£7.37**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B0FD8MZPSJ)
**~~View all trending →~~**
## **What buyers say about japanese curry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Excellent as always authentic taste”*
**Flavor**10%
*“Great flavour”*
**Value For Money**8%
*“It is extremely worth the price”*
**Spiciness**6%
*“Best Curry”*
**Nutritional Content**6%
*“gluten free”*
**Ease Of Use**6%
*“easy to use”*
**Cooking Instructions**5%
*“Lovely stuff, easy to use and makes great Japanese curry”*
**Ingredients-Overall**4%
*“Will continue to buy these as additive free, on my subscribe & save”*
**Quality-Overall**3%
*“Good quality sauce mix”*
**Smell**2%
*“Smell gorgeous and tastes even better”*
### **What buyers complain about **
**Spiciness**18%
*“I wish it had a bit more spice to it”*
**Value For Money**14%
*“Over-priced”*
**Strength**7%
*“Not strong”*
**Salt Content**5%
*“I wish contained less salt as everything has too much salt nowadays”*
**Nutritional Content**3%
*“Not ideal for those on a LDL avoidance diet”*
**Ingredients-Overall**3%
*“Additives removed”*
**Taste-Overall**2%
*“Not as tasty as the S”*
**Dilute/Watery**2%
*“I was a bit skeptical about this product before trying it as it doesn't have msg and I had a preconception it would be weak and watery”*
**Flavor**2%
*“Lacks flavour and does not thicken as well”*
**Quality-Overall**2%
*“Not as good as S”*
## **Common questions**
- **Is japanese curry profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 16 tracked products. 90-day search growth is -17.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the japanese curry niche?**
- 8 brands and 39 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in japanese curry?**
- Top complaints mined from reviews: Spiciness, Value For Money, Strength. The return rate is 0.0%.
- **When does demand for japanese curry peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the japanese curry niche?**
- Listings span £2.82–£10.62; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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