---
title: "Jam — £290K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jam"
last_updated: "2026-07-31T21:53:34.596Z"
locale: en
meta:
description: "Niche score 48/100 · £290K/yr market · 927K searches/yr · £2.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £290K/yr market · 927K searches/yr · £2.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jam — £290K/yr Amazon UK Niche (2026) - Flapen"
---
# **jam**
**Skip it**
Prices mostly outside the sweet spot ($0.94–$14.53) — this niche doesn't clear our bar today.
Market size 51Growth 29Conversion 90Competition 45Returns 100Price range 0Avg price 8Brand share 18Review moat 73Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****569.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£290K**
£290K/yr · 927K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.88**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.94–£14.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jam is a £290K/yr Amazon United Kingdom market (927K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jam market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£230K–£288K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**4%**
- Morrisons41% - by Amazon28% - Hartley's11% - Bonne Maman9% - Tiptree4% - St Dalfour3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/jam/trend)
## **Top jam search terms**
- **jam**787K/yr+5.1%6.5% conv. - **strawberry jam**79K/yr-6.0%18.9% conv. - **jams**25K/yr-14.9%4.0% conv. - **jams & preserves**22K/yr+0.4%0.6% conv. - **seedless jam**7K/yr+13.5%14.2% conv. - **jams preserves & fruit spreads**4K/yr-7.9%0.8% conv. - **jam strawberry**3K/yr-39.0%13.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jam/search-terms)
## **Top jam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£29K20%£58K30%£87K40%£116K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Strawberry Jam 420g**Morrisons**£1.19**4.5★738 rev](https://www.amazon.co.uk/dp/B0C3RPZ29N) [2**by Amazon Strawberry Jam 454g**by Amazon**£0.94**4.3★1,497 rev](https://www.amazon.co.uk/dp/B0CKXJXPPZ) [3**Hartleys Strawberry Seedless 300g**Hartley's**£1.67**4.7★38 rev](https://www.amazon.co.uk/dp/B0BMW4GD6Y) [4**Morrisons Raspberry Jam Seedless 420g**Morrisons**£1.42**4.5★419 rev](https://www.amazon.co.uk/dp/B0C5N9M551) [5**by Amazon Sweet Raspberry Fruit Jam 454g**by Amazon**£0.94**4.5★691 rev](https://www.amazon.co.uk/dp/B0CKXLSC2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Strawberry Jam 454g**by Amazon**£0.94**1,497 rev2y ago](https://www.amazon.co.uk/dp/B0CKXJXPPZ) [**by Amazon Sweet Raspberry Fruit Jam 454g**by Amazon**£0.94**691 rev2y ago](https://www.amazon.co.uk/dp/B0CKXLSC2X) [**by Amazon Blueberry Jam 454g**by Amazon**£0.94**905 rev2y ago](https://www.amazon.co.uk/dp/B0CKXMCQ91) [**by Amazon Peach Jam 454g**by Amazon**£0.94**608 rev2y ago](https://www.amazon.co.uk/dp/B0CKXK3H2X) [**Hartleys Strawberry Jam 300g**Hartley's**£1.67**9 rev3y ago](https://www.amazon.co.uk/dp/B0C69W8RW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thursday Cottage Strawberry Jam 112g**Thursday Cottage**£1.82**3.3★**▲ 235%**](https://www.amazon.co.uk/dp/B00SJEJJYC) [**Hartleys Strawberry Seedless 300g**Hartley's**£1.67**4.7★**▲ 161%**](https://www.amazon.co.uk/dp/B0BMW4GD6Y) [**St Dalfour Strawberry Fruit Spread Pack of 1 x 284g Fruit Jam Real No preservatives Gluten Free**St Dalfour**£2.74**4.8★**▲ 154%**](https://www.amazon.co.uk/dp/B002E2HRQM) [**Hartleys Strawberry Jam 300g**Hartley's**£1.67**4.5★**▲ 153%**](https://www.amazon.co.uk/dp/B0C69W8RW6) [**Tiptree Little Scarlet Strawberry Conserve 340g**Tiptree**£4.66**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B000EPSEQS)
**~~View all trending →~~**
## **What buyers say about jam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Tasteful jam”*
**Value For Money**18%
*“Excellent value for money”*
**Flavor**12%
*“Fantastic flavour”*
**Quality-Overall**9%
*“Excellent product”*
**Sweetness**6%
*“It was VERY sweet”*
**Chunk/Clump/Collection**3%
*“Yum - nice jam”*
**Texture/Consistency-Overall**3%
*“a lovely consistency too”*
**Advertised Vs Actual Product**3%
*“better than expected”*
**Ease Of Use**1%
*“nice selection and very handy to use”*
**Baking**1%
*“even tasty on muffins whatever you feel like putting it on”*
### **What buyers complain about **
**Sweetness**20%
*“Actually tastes of fruit not sugar”*
**Flavor**15%
*“Poor quality, did not taste like peach whatsoever”*
**Taste-Overall**14%
*“Doesn't taste of anything”*
**Artificial Sweeteners**6%
*“not even sugar/sweet”*
**Chunk/Clump/Collection**4%
*“Mouldy jam”*
**Quality-Overall**4%
*“Maybe a bad batch”*
**Thickness**3%
*“Unlike jam usually that is gloopy-this was very thick”*
**Contamination**3%
*“I aren't eat from either as they could be contaminated”*
**Stale/Rotten/Spoiled**3%
*“Overcoocked stodge”*
**Texture/Consistency-Overall**2%
*“It's a weird texture, with no visible fruit, it's smooth, and tastes like a very low quality jam”*
## **Common questions**
- **Is jam profitable to sell on Amazon United Kingdom?**
- The niche generates £290K/yr across 22 tracked products. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the jam niche?**
- 9 brands and 75 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in jam?**
- Top complaints mined from reviews: Sweetness, Flavor, Taste-Overall. The return rate is 0.0%.
- **When does demand for jam peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the jam niche?**
- Listings span £0.94–£14.53; the average listing price is £2.88 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.
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