---
title: "Jam Portions — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jam-portions"
last_updated: "2026-07-31T21:49:12.239Z"
locale: en
meta:
description: "Niche score 51/100 · £69K/yr market · 65K searches/yr · £12.32 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £69K/yr market · 65K searches/yr · £12.32 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jam Portions — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **jam portions**
**Worth a look**
Shows low returns (0.0%), but a small market ($69K/yr) keeps it on the watch list.
Market size 17Growth 25Conversion 81Competition 62Returns 100Price range 49Avg price 53Brand share 55Review moat 85Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****295.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.32**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.00–£24.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£69K**
£69K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, jam portions is a £69K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jam portions market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£62K–£74K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **52%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**72%**
Top 20: 94%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**22%**
- Hartleys29% - Country Range16% - Shop4Choice14% - Urban Wellbeing7% - Lichfields6% - --6%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -0.6% search growth over the last 90 days.
2K1KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/jam-portions/trend)
## **Top jam portions search terms**
- **jam portions**28K/yr+1.6%7.0% conv. - **individual jam portions**16K/yr-6.5%5.6% conv. - **jam sachets**7K/yr+7.1%5.8% conv. - **jam portions assorted**5K/yr-11.7%8.5% conv. - **strawberry jam portions**4K/yr+12.2%11.6% conv. - **hartleys jam**4K/yr-1.6%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jam-portions/search-terms)
## **Top jam portions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hartleys Jams Individual Portions Assorted Flavours - 20 g 20**Hartleys**£6.65**4.7★1,319 rev](https://www.amazon.co.uk/dp/B00NIYK1BS) [2**Country Range Assorted Jam Portions - 1x100x20g**Country Range**£14.53**4.8★764 rev](https://www.amazon.co.uk/dp/B077B43TXT) [3**Strawberry Jam Portions - 32 Portions x 20g - Individual portions fresh and easy to open (Pack of 32) By Shop4Choice**Shop4Choice**£8.65**4.7★62 rev](https://www.amazon.co.uk/dp/B0DSLFP7BP) [4**Hartleys Assorted Jam Individual Portions - 20g (Pack of 40)**Hartleys**£9.28**4.6★254 rev](https://www.amazon.co.uk/dp/B00S1O6E7U) [5**Country Range Strawberry Jam Portions - 100 x 20g**Country Range**£15.14**4.6★161 rev](https://www.amazon.co.uk/dp/B077B647JD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)**JOLAFUNBS**£20.81**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX1D55CK) [**20 Strawberry Jam Mini Jars 28g Individually Portioned Fruit Preserve Pots for Breakfast Hotels Cafés Catering Offices & Hospitality Use Espresso Yourself**Espresso Yourself**£16.89**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPJ77QB) [**Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Biscoff Spread Lyles Golden Syrup and Marmalade | Single Serve Jam | 36 Portions**Urban Wellbeing**£16.41**11 rev11mo ago](https://www.amazon.co.uk/dp/B0FNWHFKPJ) [**Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Lotus Biscoff Spread Lyles Golden Syrup and Robertsons Marmalade | 16 Portions**Urban Wellbeing**£8.76**32 rev1y ago](https://www.amazon.co.uk/dp/B0FFBD8DKT) [**Jam Portions 15g | Pick N Mix Choose From 3 Flavours | Orange Raspberry Strawberry | 30 Sachets (10 Sachets of Each Flavour) | Compatible For Bonne Maman By Luxe Bitez**Luxe Bitez**£12.27**3 rev1y ago](https://www.amazon.co.uk/dp/B0F646KQ5H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)**JOLAFUNBS**£20.81**0.0★**▲ 297%**](https://www.amazon.co.uk/dp/B0GX1D55CK) [**Jam Portions 15g | Pick N Mix Choose From 3 Flavours | Orange Raspberry Strawberry | 30 Sachets (10 Sachets of Each Flavour) | Compatible For Bonne Maman By Luxe Bitez**Luxe Bitez**£12.27**5.0★**▲ 162%**](https://www.amazon.co.uk/dp/B0F646KQ5H) [**Country Range Strawberry Jam Portions - 100 x 20g**Country Range**£15.14**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B077B647JD) [**20 Strawberry Jam Mini Jars 28g Individually Portioned Fruit Preserve Pots for Breakfast Hotels Cafés Catering Offices & Hospitality Use Espresso Yourself**Espresso Yourself**£16.89**5.0★**▲ 91%**](https://www.amazon.co.uk/dp/B0GHPJ77QB) [**Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Biscoff Spread Lyles Golden Syrup and Marmalade | Single Serve Jam | 36 Portions**Urban Wellbeing**£16.41**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0FNWHFKPJ)
**~~View all trending →~~**
## **What buyers say about jam portions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**18%
*“Excellent price”*
**Taste-Overall**17%
*“tasty jams”*
**Size-Overall**10%
*“Perfect size”*
**Flavor**9%
*“Lovely Flavour”*
**Advertised Vs Actual Product**8%
*“do the job”*
**Gifting Purpose**4%
*“Gift”*
**Ease Of Use**3%
*“Handy to use”*
**Correct Contents**2%
*“The assortment was great”*
**Chunk/Clump/Collection**2%
*“Pleasant jam in a good size jar for occaisional use”*
### **What buyers complain about **
**Value For Money**15%
*“Quite expensive”*
**Instructions/User Manual/Troubleshooting**10%
*“delivery man or woman did not follow instructions left it behind wall again not happy”*
**Size-Overall**7%
*“the jars are often to big”*
**Thickness**7%
*“they arent thick plastic”*
## **Common questions**
- **Is jam portions profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the jam portions niche?**
- 13 brands and 47 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in jam portions?**
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the jam portions niche?**
- Listings span £5.00–£24.59; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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