---
title: "Jalapenos — £94K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/jalapenos"
last_updated: "2026-07-31T21:05:13.468Z"
locale: en
meta:
description: "Niche score 49/100 · £94K/yr market · 113K searches/yr · £4.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £94K/yr market · 113K searches/yr · £4.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jalapenos — £94K/yr Amazon UK Niche (2026) - Flapen"
---
# **jalapenos**
**Skip it**
Prices mostly outside the sweet spot ($0.56–$16.06) — this niche doesn't clear our bar today.
Market size 23Growth 24Conversion 100Competition 36Returns 100Price range 7Avg price 12Brand share 46Review moat 88Quality gap 63
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****240.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£94K**
£94K/yr · 113K searches
**Avg price**
**Bad****£4.22**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.56–£16.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jalapenos is a £94K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jalapenos market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£84K–£106K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#381**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **16%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**18%**
- Morrisons27% - Aleyna26% - Santa Maria12% - Old El Paso8% - Melis5% - CO OP4%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -1.2% search growth over the last 90 days.
8K6KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/jalapenos/trend)
## **Top jalapenos search terms**
- **jalapenos**92K/yr-2.4%19.0% conv. - **jalapeno**14K/yr+2.8%7.6% conv. - **pickled jalapenos**3K/yr+7.9%3.7% conv. - **jalapeños**3K/yr+7.8%12.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/jalapenos/search-terms)
## **Top jalapenos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aleyna Sliced Green Jalapeno Peppers 480g**Aleyna**£1.20**4.6★298 rev](https://www.amazon.co.uk/dp/B00B0916IU) [2**Morrisons Mexican Style Green Jalapenos 340g**Morrisons**£1.58**2.7★3 rev](https://www.amazon.co.uk/dp/B0GVGHST1Z) [3**Santa Maria Latin American Kitchen Green Jalapeños 90 g**Santa Maria**£1.67**4.5★219 rev](https://www.amazon.co.uk/dp/B073RDQY6F) [4**Old El Paso Slice Green Jalapenos 215g**Old El Paso**£2.05**4.4★169 rev](https://www.amazon.co.uk/dp/B00SHBJ1JA) [5**Melis Pickled Hot Jalapeno Peppers 650g**Melis**£2.48**4.7★37 rev](https://www.amazon.co.uk/dp/B009M5ZMTS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Mexican Style Green Jalapenos 340g**Morrisons**£1.58**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGHST1Z) [**Morrisons Jalapenos Bites 180g**Morrisons**£2.20**131 rev1y ago](https://www.amazon.co.uk/dp/B0CHN1269D) [**Epicure Green Jalapeno Slices Tangy Spicy Flavour 350 g (Pack of 12)**Epicure**£16.06**6 rev1y ago](https://www.amazon.co.uk/dp/B0DXQBZM81) [**Co-op Mexican Menu Sliced Green Jalapeños 225g**CO OP**£1.43**19 rev1y ago](https://www.amazon.co.uk/dp/B0DNN4439Q) [**Walkers Max Jalapeno & Cheese 140G**Walkers**£1.76**575 rev3y ago](https://www.amazon.co.uk/dp/B0BVG7Z4MD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Mexican Style Green Jalapenos 340g**Morrisons**£1.58**2.7★**▲ 154%**](https://www.amazon.co.uk/dp/B0GVGHST1Z) [**Epicure Green Jalapeno Slices Tangy Spicy Flavour 350 g (Pack of 12)**Epicure**£16.06**4.0★**▲ 39%**](https://www.amazon.co.uk/dp/B0DXQBZM81) [**Aleyna Sliced Green Jalapeno Peppers 480g**Aleyna**£1.20**4.6★**— 2%**](https://www.amazon.co.uk/dp/B00B0916IU) [**Walkers Max Jalapeno & Cheese 140G**Walkers**£1.76**4.6★**— 3%**](https://www.amazon.co.uk/dp/B0BVG7Z4MD) [**Morrisons Jalapenos Bites 180g**Morrisons**£2.20**4.2★**— 4%**](https://www.amazon.co.uk/dp/B0CHN1269D)
**~~View all trending →~~**
## **What buyers say about jalapenos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spiciness**26%
*“Lovely fresh chillies”*
**Taste-Overall**23%
*“Taste wonderful”*
**Value For Money**14%
*“Well worth the money”*
**Quality-Overall**12%
*“High quality chillies”*
**Baking**8%
*“Good for making Nachos”*
**Ingredients-Overall**4%
*“Old El Paso products, are the Best”*
**Texture/Consistency-Overall**4%
*“Good texture”*
**Flavor**3%
*“Quality Chillies”*
**Crispiness**2%
*“crunchy”*
**Soft Feel**2%
*“with soft skin”*
### **What buyers complain about **
**Taste-Overall**50%
*“the vinegar taste is a bit like malt vinegar”*
**Salt Content**17%
*“Over salty”*
**Flavor**17%
*“Poor flavour”*
**Spiciness**17%
*“So mild white pepper is hotter”*
## **Common questions**
- **Is jalapenos profitable to sell on Amazon United Kingdom?**
- The niche generates £94K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the jalapenos niche?**
- 13 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in jalapenos?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- **When does demand for jalapenos peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the jalapenos niche?**
- Listings span £0.56–£16.06; the average listing price is £4.22 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.
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