---
title: "Trend — islay whisky - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/islay-whisky/trend"
last_updated: "2026-07-31T21:54:10.091Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.1M/yr market · 500K searches/yr · £36.20 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.1M/yr market · 500K searches/yr · £36.20 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — islay whisky - Flapen"
---

# **islay whisky**

**Worth a look**

Shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 79Growth 21Conversion 68Competition 52Returns 98Price range 95Avg price 95Brand share 30Review moat 29Quality gap 15

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£36.20**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£20.90–£61.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£1.1M**

£1.1M/yr · 500K searches

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,580.26**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality