---
title: "Search terms — irish whiskey - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/irish-whiskey/search-terms"
last_updated: "2026-07-31T22:47:30.043Z"
locale: en
meta:
  description: "Niche score 52/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — irish whiskey - Flapen"
---

# **irish whiskey**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 85Growth 18Conversion 73Competition 43Returns 98Price range 90Avg price 93Brand share 3Review moat 39Quality gap 16

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£22.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.31–£41.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£1.4M**

£1.4M/yr · 931K searches

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,599.57**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand