---
title: "Irish Whiskey — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/irish-whiskey"
last_updated: "2026-07-31T21:49:15.573Z"
locale: en
meta:
description: "Niche score 52/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Irish Whiskey — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **irish whiskey**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 85Growth 18Conversion 73Competition 43Returns 98Price range 90Avg price 93Brand share 3Review moat 39Quality gap 16
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.31–£41.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£1.4M**
£1.4M/yr · 931K searches
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,599.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, irish whiskey is a £1.4M/yr Amazon United Kingdom market (931K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **irish whiskey market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£1.3M–£1.8M**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**60**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**0%**
- Jameson64% - Bushmills22% - Paddy5% - The Pogues4% - Tullamore Dew3% - Slane1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/irish-whiskey/trend)
## **Top irish whiskey search terms**
- **irish whiskey**240K/yr-15.3%3.0% conv. - **jamesons whisky**201K/yr-6.6%8.1% conv. - **bushmills whiskey**82K/yr-8.6%7.2% conv. - **jameson**70K/yr-10.4%7.1% conv. - **jamesons whisky 1l**65K/yr-22.2%8.9% conv. - **irish whiskey deal of the day**39K/yr-1.6%3.4% conv. - **bushmills**33K/yr-12.3%5.8% conv. - **jamesons**30K/yr+2.2%8.7% conv. - **jameson black barrel whiskey**26K/yr-21.4%9.8% conv. - **irish whisky**23K/yr-19.8%2.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/irish-whiskey/search-terms)
## **Top irish whiskey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£140K20%£281K30%£421K40%£562K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jameson Original Triple Distilled Blended Irish Whiskey | 40% ABV | 1L | Irish Whiskey with Spicy Wood and Sweet Notes | Blended Irish Whiskey with Signature Smoothness | Triple Distilled in Ireland**Jameson**£22.42**4.8★2,607 rev](https://www.amazon.co.uk/dp/B002E2K2E6) [2**Jameson Original Triple Distilled Blended Irish Whiskey 40 Percent ABV 70cl Irish Whiskey with Spicy Wood and Sweet Notes Triple Distilled in Ireland Packaging May Vary**Jameson**£17.39**4.8★10,246 rev](https://www.amazon.co.uk/dp/B000WIQLG2) [3**Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml**Jameson**£22.58**4.8★3,757 rev](https://www.amazon.co.uk/dp/B008HP9F7Y) [4**Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts**Bushmills**£15.87**4.8★4,721 rev](https://www.amazon.co.uk/dp/B001TO9AP2) [5**Paddy Irish Whisky 700ml**Paddy**£13.85**4.7★3,556 rev](https://www.amazon.co.uk/dp/B0042L1S7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jameson Distillers Batch 70cl**Jameson**£41.34**24 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8VQ7XR) [**Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts**Bushmills**£27.93**217 rev10mo ago](https://www.amazon.co.uk/dp/B07PMMJ7J4) [**Jameson Triple Triple | Blended Irish Whiskey | Triple Distilled | Triple Cask Matured | Unique Blend of Bourbon Sherry and Chestnut Casks | 40% ABV | 70cl | Toffee Cocoa and Toasted Almond Notes**Jameson**£20.15**281 rev1y ago](https://www.amazon.co.uk/dp/B0DT7H6KZ1) [**Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts**Bushmills**£33.45**73 rev2y ago](https://www.amazon.co.uk/dp/B0D1SKG7BV) [**Pogues Streams of Whiskey 70cl | 40% |Matured in Bourbon casks | Aromas of vanilla and rich oak**The Pogues**£13.31**297 rev2y ago](https://www.amazon.co.uk/dp/B0CCSPLM6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jameson Distillers Batch 70cl**Jameson**£41.34**4.6★**▲ 163%**](https://www.amazon.co.uk/dp/B0GH8VQ7XR) [**Bushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift**Bushmills**£20.83**4.8★**▲ 119%**](https://www.amazon.co.uk/dp/B008M4BSUM) [**The Pogues Blended Irish Whiskey 70cl**The Pogues**£14.14**4.5★**▲ 88%**](https://www.amazon.co.uk/dp/B016E1IN52) [**Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts**Bushmills**£15.87**4.8★**▲ 39%**](https://www.amazon.co.uk/dp/B001TO9AP2) [**Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml**Jameson**£22.58**4.8★**▲ 35%**](https://www.amazon.co.uk/dp/B008HP9F7Y)
**~~View all trending →~~**
## **What buyers say about irish whiskey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**36%
*“Lovely drink”*
**Value For Money**20%
*“Good value”*
**Taste-Overall**17%
*“Recipient very happy with the taste”*
**Quality-Overall**9%
*“Just as good as other named brands”*
**Flavor**8%
*“Excellent flavours”*
**Gifting Purpose**4%
*“Was gifted and came in a lovely gift bag”*
**Smell**1%
*“Taste & Aroma”*
**Ease Of Use**1%
*“Very easy to use”*
**Sweetness**1%
*“Sweet as always”*
**Blend/Ratio**1%
*“Really beautiful blend”*
### **What buyers complain about **
**Taste-Overall**40%
*“Unusual taste”*
**Alcohol Flavor**10%
*“Not a nice whiskey”*
**Quality-Overall**10%
*“Like 'A brothel in Madrid' Cheap as chips”*
**Value For Money**6%
*“not cheap”*
**Flavor**4%
*“Has a rather heavy flavour not relieved by mixers”*
**Instructions/User Manual/Troubleshooting**4%
*“Left by my front door not good I set instructions to leave with neighbours not impressed anyone could off taken it as it s an expensive bottle off whiskey”*
**Alcohol Content**2%
*“Oh to live in an era before we knew that alcohol is bad for us”*
**Smell**2%
*“only to be served something that smells”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
## **Common questions**
- **Is irish whiskey profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the irish whiskey niche?**
- 6 brands and 60 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in irish whiskey?**
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Quality-Overall. The return rate is 0.3%.
- **When does demand for irish whiskey peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the irish whiskey niche?**
- Listings span £13.31–£41.34; the average listing price is £22.19 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.
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