---
title: "Irish Tea — £169K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/irish-tea"
last_updated: "2026-07-31T21:04:43.164Z"
locale: en
meta:
description: "Niche score 46/100 · £169K/yr market · 95K searches/yr · £11.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £169K/yr market · 95K searches/yr · £11.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Irish Tea — £169K/yr Amazon UK Niche (2026) - Flapen"
---
# **irish tea**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 14Conversion 97Competition 48Returns 100Price range 46Avg price 46Brand share 3Review moat 87Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****254.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.48**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.25–£25.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£169K**
£169K/yr · 95K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, irish tea is a £169K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **irish tea market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£115K–£144K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#377**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**0%**
- Barry's Tea73% - Thompson's17% - Generic7% - BRADY`S1% - APG Fine Foods1% - Glengettie1%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -21.4% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/irish-tea/trend)
## **Top irish tea search terms**
- **barrys tea bags**43K/yr-25.6%15.0% conv. - **barrys tea**28K/yr-29.9%11.5% conv. - **thompsons tea bags**8K/yr+30.0%9.5% conv. - **thompsons tea**4K/yr+17.7%5.9% conv. - **irish tea bags**4K/yr-15.3%5.8% conv. - **irish tea**4K/yr-18.4%4.3% conv. - **irish breakfast tea**3K/yr-15.9%2.4% conv. - **barrys tea bags 600**3K/yr-57.9%13.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/irish-tea/search-terms)
## **Top irish tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£17K15%£25K20%£34K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barrys Tea Gold Blend 160 Biodegradable Black Tea Bags**Barry's Tea**£11.41**4.8★721 rev](https://www.amazon.co.uk/dp/B00IKEYWEI) [2**Barrys Tea Gold Blend 600 Biodegradable Black Tea Bags**Barry's Tea**£23.40**4.8★432 rev](https://www.amazon.co.uk/dp/B00439SZW4) [3**Barrys Tea Gold Blend 80 Teabags (6 Pack) Fresh from Barrys Tea in Ireland**Barry's Tea**£25.79**4.8★253 rev](https://www.amazon.co.uk/dp/B07Z8CBSG6) [4**Barrys Tea Master Blend 80s Teabags**Barry's Tea**£6.80**4.8★323 rev](https://www.amazon.co.uk/dp/B089C3GVVG) [5**Barrys Tea Multilingual Gold Blend Tea Bags 250 g**Barry's Tea**£6.41**4.7★254 rev](https://www.amazon.co.uk/dp/B01C3WK10G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barrys Tea Gold Blend Pack of 80**APG Fine Foods**£6.11**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H6BKBVBH) [**Thompsons Irish Breakfast 160S Teabags 500G**Thompson's**£6.53**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FP3FHHWH) [**Thompsons Decaffeinated Tea Bags 160S 500g**Thompson's**£6.99**24 rev11mo ago](https://www.amazon.co.uk/dp/B0FP345SH2) [**Thompsons Scottish 440s 1KG**Thompson's**£11.20**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FP33S1RT) [**Barry Tea Gold Blend - 600 Biodegradable Black Tea Bags - Premium Irish Tea Rich Flavor Eco-Friendly Packaging Perfect for Daily Brewing Sustainably Sourced Tea for Quality and Taste**Generic**£25.11**63 rev1y ago](https://www.amazon.co.uk/dp/B0DF9HRZL7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barrys Tea Gold Blend Pack of 80**APG Fine Foods**£6.11**5.0★**▲ 408%**](https://www.amazon.co.uk/dp/B0H6BKBVBH) [**Glengettie Black Tea 80 Tea Bags Strong Welsh Brew Since 1952**Glengettie**£2.25**4.4★**▲ 166%**](https://www.amazon.co.uk/dp/B000VIDNX2) [**Barrys Tea Gold Blend 80 Biodegradable Black Tea Bags - 3 Pack**Barry's Tea**£15.96**4.8★**▲ 96%**](https://www.amazon.co.uk/dp/B07ZFZD95V) [**Thompsons Decaffeinated Tea Bags 160S 500g**Thompson's**£6.99**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B0FP345SH2) [**Thompsons Special Everyday 160 Tea Bags 500g**Thompson's**£5.07**4.3★**▲ 73%**](https://www.amazon.co.uk/dp/B07N16GCP4)
**~~View all trending →~~**
## **What buyers say about irish tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Great taste”*
**Flavor**18%
*“gentle flavour”*
**Quality-Overall**12%
*“the bags were really good quality”*
**Value For Money**9%
*“Good for the price”*
**Blend/Ratio**4%
*“Wonderful blend”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Caffeine Content**2%
*“Thompson's Decaffeinated Tea Bags are the very best tea you can buy”*
**Alcohol Flavor**2%
*“Really great brew”*
**Soft Feel**2%
*“Fine tea for soft water”*
**Freshness**2%
*“Tasty & refreshing”*
### **What buyers complain about **
**Taste-Overall**33%
*“weak in taste”*
**Strength**13%
*“Not strong”*
**Value For Money**10%
*“have been charged ed £10.40”*
**Quality-Overall**6%
*“the tea itself isn't very good”*
**Bitter**4%
*“Even when I adjusted the brewing time and added milk, I found it had quite a robust, slightly bitter taste that just wasnt to my liking”*
**Advertised Vs Actual Product**4%
*“just misleading showings bags as round when they are square”*
**Flavor**3%
*“Bland and flavourless”*
**Color**2%
*“didn't produce the colour tea that I prefer”*
**Size-Overall**2%
*“a little smaller”*
**Texture/Consistency-Overall**2%
*“The tea inside the bags is like a powder”*
## **Common questions**
- **Is irish tea profitable to sell on Amazon United Kingdom?**
- The niche generates £169K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the irish tea niche?**
- 6 brands and 60 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in irish tea?**
- Top complaints mined from reviews: Taste-Overall, Strength, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the irish tea niche?**
- Listings span £2.25–£25.79; the average listing price is £11.48 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.
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