---
title: "Irish Coffee — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/irish-coffee"
last_updated: "2026-07-31T22:24:38.108Z"
locale: en
meta:
description: "Niche score 45/100 · £84K/yr market · 47K searches/yr · £12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £84K/yr market · 47K searches/yr · £12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Irish Coffee — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **irish coffee**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 51Conversion 96Competition 10Returns 100Price range 39Avg price 57Brand share 0Review moat 90Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****205.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.87**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.77–£23.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£84K**
£84K/yr · 47K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, irish coffee is a £84K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **irish coffee market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£129K–£161K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- NESCAFÉ89% - Mokate6% - NY Coffee3% - Premium Fine Foods2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — +21.3% search growth over the last 90 days.
1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/irish-coffee/trend)
## **Top irish coffee search terms**
- **nescafe irish latte coffee sachets**11K/yr+76.6%16.1% conv. - **irish coffee**15K/yr-4.4%5.9% conv. - **irish latte coffee sachets**5K/yr+29.0%17.9% conv. - **irish latte**4K/yr+24.8%13.0% conv. - **nescafe irish latte**5K/yr+21.7%15.8% conv. - **irish coffee sachets**4K/yr-6.5%13.2% conv. - **irish cream coffee**4K/yr-9.8%3.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/irish-coffee/search-terms)
## **Top irish coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NESCAFÉ Irish Latte Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1**NESCAFÉ**£1.77**4.6★203 rev](https://www.amazon.co.uk/dp/B0F4NRWY59) [2**NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour**NESCAFÉ**£14.78**4.8★120 rev](https://www.amazon.co.uk/dp/B0FMYRLSNK) [3**NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets) Creamy Latte with Smooth Irish Flavour**NESCAFÉ**£18.72**4.6★139 rev](https://www.amazon.co.uk/dp/B0FMYLM1WW) [4**Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)**Mokate**£13.91**4.1★9 rev](https://www.amazon.co.uk/dp/B0GXBSYHXH) [5**NESCAFÉ Irish Latte Instant Coffee 8 x 19.8g Sachets 100% Responsibly Sourced Coffee (Pack of 6)**NESCAFÉ**£23.56**4.7★273 rev](https://www.amazon.co.uk/dp/B09Q6B6Q91)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)**Mokate**£13.91**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBSYHXH) [**Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 6 Total 54 Sachets)**Mokate**£9.99**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBS93Y8) [**NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour**NESCAFÉ**£14.78**120 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYRLSNK) [**NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets) Creamy Latte with Smooth Irish Flavour**NESCAFÉ**£18.72**139 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYLM1WW) [**NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 4 Total 28 Sachets) Creamy Latte with Smooth Irish Flavour**NESCAFÉ**£10.34**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYPN52Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)**Mokate**£13.91**4.1★**▲ 262%**](https://www.amazon.co.uk/dp/B0GXBSYHXH) [**Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 6 Total 54 Sachets)**Mokate**£9.99**4.2★**▲ 258%**](https://www.amazon.co.uk/dp/B0GXBS93Y8) [**NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour**NESCAFÉ**£14.78**4.8★**▲ 56%**](https://www.amazon.co.uk/dp/B0FMYRLSNK) [**Beanies Instant Coffee Trio Pack - 3 x 50g Jars of Irish Cream**Premium Fine Foods**£12.95**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B00LAJBCU2) [**NESCAFÉ Latte Instant Coffee Sachets - 72 x 18g**NESCAFÉ**£14.58**4.8★**— 3%**](https://www.amazon.co.uk/dp/B0DYDWQGHJ)
**~~View all trending →~~**
## **What buyers say about irish coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Tasty coffee”*
**Value For Money**26%
*“Fantastic price”*
**Quality-Overall**13%
*“The quality of the coffee is surprisingly good”*
**Flavor**9%
*“good flavor”*
**Caffeine Content**6%
*“just as good as the Nescafe version”*
**Advertised Vs Actual Product**3%
*“as described”*
**Sweetness**3%
*“Tasty and creamy”*
**Ease Of Use**2%
*“ease of use”*
**Soft Feel**2%
*“Its creamy and soft”*
**Correct Contents**1%
*“great number of sachets”*
### **What buyers complain about **
**Value For Money**18%
*“cheaper else where”*
**Taste-Overall**16%
*“It doesn't taste quite the same as I remember from several years ago”*
**Quality-Overall**10%
*“was cheap”*
**Sweetness**7%
*“Way too sweet for me”*
**Caffeine Content**5%
*“I don't like this dark roast coffee”*
**Flavor**3%
*“this flavour seems hard to find for some reason”*
**Smell**3%
*“Smell the Coffee”*
**Color**2%
*“sometimes quite dark”*
**Artificial Colors**2%
*“Sometimes the coffee is very light in colour”*
**Dilute/Watery**2%
*“Watery and what little taste there is, is truly unpleasant”*
## **Common questions**
- **Is irish coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 10 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the irish coffee niche?**
- 4 brands and 49 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in irish coffee?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the irish coffee niche?**
- Listings span £1.77–£23.56; the average listing price is £12.87 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.
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