---
title: "Reviews — ipa - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ipa/reviews"
last_updated: "2026-07-31T23:57:45.296Z"
locale: en
meta:
  description: "Niche score 58/100 · £180K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £180K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — ipa - Flapen"
---

# **ipa**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 51Conversion 81Competition 49Returns 99Price range 66Avg price 76Brand share 31Review moat 96Quality gap 42

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****70.87**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£15.20**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.62–£35.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+21.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£180K**

£180K/yr · 140K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand