---
title: "Ipa — £180K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ipa"
last_updated: "2026-08-01T02:01:51.219Z"
locale: en
meta:
description: "Niche score 58/100 · £180K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £180K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ipa — £180K/yr Amazon UK Niche (2026) - Flapen"
---
# **ipa**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 51Conversion 81Competition 49Returns 99Price range 66Avg price 76Brand share 31Review moat 96Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****70.87**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.62–£35.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£180K**
£180K/yr · 140K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, ipa is a £180K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ipa market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£122K–£152K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#368**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **22%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**11%**
- Camden39% - Vocation Brewery17% - BrewDog17% - Greene King8% - Beavertown6% - Brooklyn Brewery3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/ipa/trend)
## **Top ipa search terms**
- **ipa beer**67K/yr+32.7%2.6% conv. - **hazy jane**11K/yr+58.7%3.8% conv. - **vocation brewery**11K/yr-1.3%2.4% conv. - **camden pale ale**11K/yr-1.4%13.1% conv. - **camden**7K/yr+41.9%7.3% conv. - **beer ipa**5K/yr+26.6%4.3% conv. - **ipas**7K/yr-4.2%0.6% conv. - **vocation beer**7K/yr-24.0%3.2% conv. - **hazy jane brewdog**5K/yr-2.2%1.8% conv. - **vocation**5K/yr-7.2%2.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ipa/search-terms)
## **Top ipa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£54K40%£72K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Camden Town Brewery Pale Ale 12x330ml can**Camden**£9.36**4.5★151 rev](https://www.amazon.co.uk/dp/B0B1HLHDPQ) [2**Vocation Brewery | Crush Hour 4.6% Everyday Hazy Pale | 12 x 330ml | Refreshing Craft Beer**Vocation Brewery**£11.98**4.7★28 rev](https://www.amazon.co.uk/dp/B0C8ZLRXDV) [3**Camden Town Brewery Pale Ale 24 Pack 330 ml Cans**Camden**£18.83**4.5★151 rev](https://www.amazon.co.uk/dp/B09XW1LZ7N) [4**Greene King Great British Beers Mixed Case 6 x 500ml Bottles**Greene King**£8.75**4.1★9 rev](https://www.amazon.co.uk/dp/B0FN8JP3ND) [5**BrewDog Mixed Pack 8x330ml cans**BrewDog**£11.72**4.6★127 rev](https://www.amazon.co.uk/dp/B0913G7D47)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brewdog Hazy Jane New England IPA 10 x 330ml**BrewDog**£13.46**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H33X723Y) [**Greene King Great British Beers Mixed Case 6 x 500ml Bottles**Greene King**£8.75**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FN8JP3ND) [**Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)**hobgoblin**£11.63**20 rev1y ago](https://www.amazon.co.uk/dp/B0FH527W87) [**Vocation Brewery | Life & Death 6.5% Classic IPA | 10 x 330ml | Hoppy Craft Beer**Vocation Brewery**£11.66**2 rev1y ago](https://www.amazon.co.uk/dp/B0F9485P3D) [**Harveys Sussex Best Bitter 12x 500ml Classic English Ale**GIFT CREATION**£35.56**1 rev1y ago](https://www.amazon.co.uk/dp/B0DZTJQDVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brewdog Hazy Jane New England IPA 10 x 330ml**BrewDog**£13.46**0.0★**▲ 303%**](https://www.amazon.co.uk/dp/B0H33X723Y) [**Premium Craft Pale Ale/IPA Happy Birthday Beer Gift Hamper - 5 Independent British Craft Beers a Snack and Beer Tasting Glass by QWERTY Beer Box - Birthday Beer Gift for Men Craft Beer Gift Set**QWERTY Beer Box**£28.88**4.5★**▲ 168%**](https://www.amazon.co.uk/dp/B09247YHKD) [**Beavertown Gamma Ray 4x330ml**Beavertown**£6.75**4.8★**▲ 89%**](https://www.amazon.co.uk/dp/B09YVJ8RWJ) [**Greene King Great British Beers Mixed Case 6 x 500ml Bottles**Greene King**£8.75**4.1★**▲ 75%**](https://www.amazon.co.uk/dp/B0FN8JP3ND) [**Frome Brewing 5L Craft Beer Mini Keg | Gulp English IPA (4.8%) | 5L Mini Keg with Built-in Tap | 9 Pints of Somerset Beer | Perfect for Sharing | Birthday Gift for Men | Fathers Day Beer Gift for Dad**Frome Brewing Company**£28.11**3.9★**▲ 72%**](https://www.amazon.co.uk/dp/B0CH3NMLFY)
**~~View all trending →~~**
## **What buyers say about ipa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**29%
*“great valiue nice beer”*
**Value For Money**16%
*“value for money”*
**Taste-Overall**14%
*“This is a superb German-style lager”*
**Gifting Purpose**14%
*“it was nice to gift something different”*
**Flavor**8%
*“Full of flavor”*
**Bitter**6%
*“well balanced bitterness”*
**Advertised Vs Actual Product**4%
*“Is exactly what it is”*
**Quality-Overall**4%
*“Quality”*
**Freshness**1%
*“Camdens branding is always clean and modern, and the unpasteurized label is a nice touch—it suggests a fresher taste compared to your standard supermarket lagers”*
### **What buyers complain about **
**Bitter**17%
*“Disappointed and very bitter. almost sour”*
**Value For Money**17%
*“Not the best value for money”*
**Taste-Overall**17%
*“First couple pints poured were very cloudy, and slightly bitter, which i didn't expect”*
**Gifting Purpose**11%
*“there was a bottle missing making it unsuitable for gifting”*
## **Common questions**
- **Is ipa profitable to sell on Amazon United Kingdom?**
- The niche generates £180K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the ipa niche?**
- 12 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in ipa?**
- Top complaints mined from reviews: Bitter, Value For Money, Taste-Overall. The return rate is 0.3%.
- **When does demand for ipa peak?**
- Demand peaks in Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the ipa niche?**
- Listings span £4.62–£35.56; the average listing price is £15.20 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.
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