[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-instant-mashed-potatoes":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":220,"demand":225,"seasonality":540,"brandShare":553,"products":575,"feedback":815,"searchTerms":938,"related":988,"lastUpdated":165},"1de1d5421e77b7e4062f8dd14d162c6d","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":135,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":159,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":166,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":159,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":178,"top20BrandShare":160,"primePct":179,"oosRate":180},519365,497053,0.8105,-0.2418,0.2364,0.5618,0.9288,4.51,721,4.42,1.06,17.46,200000,0.12,0,1,"instant mashed potatoes","instant-mashed-potatoes","\u002Fresearch\u002Fuk\u002Fgrocery\u002Finstant-mashed-potatoes","Instant Meals & Sides","2026-07-24T06:29:30.049756+00:00",9,7,50,[],14,150000,5000,6000,663000,884000,51,184,0.9463,0.96,0.0223,{"score":182,"verdict":183,"components":184},49,"skip",[185,190,193,197,200,203,206,211,213,216],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",61,0.15,519364.72,{"key":191,"score":192,"weight":188,"raw":148},"growth",13,{"key":194,"score":195,"weight":196,"raw":149},"conversion",100,0.1,{"key":198,"score":199,"weight":188,"raw":150},"competition",48,{"key":201,"score":202,"weight":196,"raw":151},"brandShare",18,{"key":204,"score":205,"weight":196,"raw":152},"qualityGap",40,{"key":207,"score":208,"weight":209,"raw":210},"reviewMoat",69,0.05,720.6,{"key":212,"score":195,"weight":196,"raw":159},"returns",{"key":214,"score":215,"weight":209,"raw":154},"avgPrice",12,{"key":217,"score":218,"weight":209,"raw":219},"priceRange",15,0.15000000000000002,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":539},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536],{"week":228,"volume":229},"2024-07-28",7619,{"week":231,"volume":232},"2024-08-04",6761,{"week":234,"volume":235},"2024-08-11",7474,{"week":237,"volume":238},"2024-08-18",7797,{"week":240,"volume":241},"2024-08-25",9845,{"week":243,"volume":244},"2024-09-01",9286,{"week":246,"volume":247},"2024-09-08",9430,{"week":249,"volume":250},"2024-09-15",9965,{"week":252,"volume":253},"2024-09-22",8743,{"week":255,"volume":256},"2024-09-29",10038,{"week":258,"volume":259},"2024-10-06",2083,{"week":261,"volume":262},"2024-10-13",2470,{"week":264,"volume":265},"2024-10-20",2089,{"week":267,"volume":268},"2024-10-27",1920,{"week":270,"volume":271},"2024-11-03",2186,{"week":273,"volume":274},"2024-11-10",1817,{"week":276,"volume":277},"2024-11-17",1825,{"week":279,"volume":280},"2024-11-24",2226,{"week":282,"volume":283},"2024-12-01",2180,{"week":285,"volume":286},"2024-12-08",1705,{"week":288,"volume":289},"2024-12-15",1715,{"week":291,"volume":292},"2024-12-22",3331,{"week":294,"volume":295},"2024-12-29",7968,{"week":297,"volume":298},"2025-01-05",2389,{"week":300,"volume":301},"2025-01-12",4438,{"week":303,"volume":304},"2025-01-19",5531,{"week":306,"volume":307},"2025-01-26",5052,{"week":309,"volume":310},"2025-02-02",2841,{"week":312,"volume":313},"2025-02-09",1475,{"week":315,"volume":316},"2025-02-16",1658,{"week":318,"volume":319},"2025-02-23",1771,{"week":321,"volume":322},"2025-03-02",1760,{"week":324,"volume":325},"2025-03-09",1522,{"week":327,"volume":328},"2025-03-16",1689,{"week":330,"volume":331},"2025-03-23",1784,{"week":333,"volume":334},"2025-03-30",1823,{"week":336,"volume":337},"2025-04-06",1470,{"week":339,"volume":340},"2025-04-13",1547,{"week":342,"volume":343},"2025-04-20",1378,{"week":345,"volume":346},"2025-04-27",1499,{"week":348,"volume":349},"2025-05-04",1370,{"week":351,"volume":352},"2025-05-11",1317,{"week":354,"volume":355},"2025-05-18",1400,{"week":357,"volume":358},"2025-05-25",1275,{"week":360,"volume":361},"2025-06-01",1302,{"week":363,"volume":364},"2025-06-08",1583,{"week":366,"volume":367},"2025-06-15",1865,{"week":369,"volume":370},"2025-06-22",1509,{"week":372,"volume":373},"2025-06-29",1728,{"week":375,"volume":376},"2025-07-06",2357,{"week":378,"volume":379},"2025-07-13",8360,{"week":381,"volume":382},"2025-07-20",9103,{"week":384,"volume":385},"2025-07-27",6315,{"week":387,"volume":388},"2025-08-03",6222,{"week":390,"volume":391},"2025-08-10",3991,{"week":393,"volume":394},"2025-08-17",3109,{"week":396,"volume":397},"2025-08-24",2948,{"week":399,"volume":400},"2025-08-31",2741,{"week":402,"volume":403},"2025-09-07",6979,{"week":405,"volume":406},"2025-09-14",9849,{"week":408,"volume":409},"2025-09-21",8612,{"week":411,"volume":412},"2025-09-28",7852,{"week":414,"volume":415},"2025-10-05",4053,{"week":417,"volume":418},"2025-10-12",2489,{"week":420,"volume":421},"2025-10-19",2116,{"week":423,"volume":424},"2025-10-26",2378,{"week":426,"volume":427},"2025-11-02",2348,{"week":429,"volume":430},"2025-11-09",2414,{"week":432,"volume":433},"2025-11-16",2531,{"week":435,"volume":436},"2025-11-23",2843,{"week":438,"volume":439},"2025-11-30",2772,{"week":441,"volume":442},"2025-12-07",2271,{"week":444,"volume":445},"2025-12-14",2203,{"week":447,"volume":448},"2025-12-21",1919,{"week":450,"volume":451},"2025-12-28",1343,{"week":453,"volume":454},"2026-01-04",9084,{"week":456,"volume":457},"2026-01-11",10332,{"week":459,"volume":460},"2026-01-18",9394,{"week":462,"volume":463},"2026-01-25",10297,{"week":465,"volume":466},"2026-02-01",10385,{"week":468,"volume":469},"2026-02-08",9386,{"week":471,"volume":472},"2026-02-15",9063,{"week":474,"volume":475},"2026-02-22",9524,{"week":477,"volume":478},"2026-03-01",1907,{"week":480,"volume":481},"2026-03-08",2106,{"week":483,"volume":484},"2026-03-15",2360,{"week":486,"volume":487},"2026-03-22",2178,{"week":489,"volume":490},"2026-03-29",2114,{"week":492,"volume":493},"2026-04-05",2499,{"week":495,"volume":496},"2026-04-12",1741,{"week":498,"volume":499},"2026-04-19",1829,{"week":501,"volume":502},"2026-04-26",1636,{"week":504,"volume":505},"2026-05-03",1662,{"week":507,"volume":508},"2026-05-10",1600,{"week":510,"volume":511},"2026-05-17",1737,{"week":513,"volume":514},"2026-05-24",1354,{"week":516,"volume":517},"2026-05-31",1088,{"week":519,"volume":520},"2026-06-07",7521,{"week":522,"volume":523},"2026-06-14",8072,{"week":525,"volume":526},"2026-06-21",6822,{"week":528,"volume":529},"2026-06-28",5903,{"week":531,"volume":532},"2026-07-05",6825,{"week":534,"volume":535},"2026-07-12",6726,{"week":537,"volume":538},"2026-07-19",6069,false,[541,542,543,544,545,546,547,548,549,550,551,552],1.6898645524988445,1.3784848003937615,0.46029426308877347,0.40661160446293654,0.3402765479121162,0.9649097923884541,1.5958885047874678,1.352494959786907,2.1462698078649556,0.5859823681347621,0.5571254391419027,0.6547459781156746,{"top":554,"otherBrandCount":573,"otherClickShare":574},[555,558,561,564,567,570],{"brand":556,"clickShare":557},"Morrisons",0.5526999999999999,{"brand":559,"clickShare":560},"Idahoan",0.1821,{"brand":562,"clickShare":563},"Mash Direct",0.0712,{"brand":565,"clickShare":566},"Iceland",0.0707,{"brand":568,"clickShare":569},"Batchelors",0.0522,{"brand":571,"clickShare":572},"Aunt Bessies",0.0237,3,0.04740000000000011,[576,586,597,608,619,629,638,649,659,669,679,689,699,708,719,729,739,749,756,765,776,786,795,805],{"asin":577,"title":578,"brand":556,"imageUrl":579,"price":155,"rating":580,"reviews":581,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B0F99NWSDL","Morrisons Mash Potato 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41voeO7QYvL.jpg",4.3,272,0.1804,0.1721,"2025-07-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F99NWSDL",{"asin":587,"title":588,"brand":556,"imageUrl":589,"price":590,"rating":591,"reviews":592,"clickShare90":593,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B0BN8RVYY6","MORRISONS Morrisons The Greengrocers On Market Street Mashed Potato 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Izcefn8XL.jpg",1.1,4.4,847,0.1716,0.182,"2022-11-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BN8RVYY6",{"asin":598,"title":599,"brand":556,"imageUrl":600,"price":601,"rating":602,"reviews":603,"clickShare90":604,"clickShare360":605,"launchDate":606,"amazonUrl":607},"B07VPX2B3J","Morrisons Mash Potato 750g (Frozen) (Fixed Retail)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513Sru6+WYL.jpg",1.79,4.5,2145,0.088,0.0806,"2019-08-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07VPX2B3J",{"asin":609,"title":610,"brand":565,"imageUrl":611,"price":612,"rating":613,"reviews":614,"clickShare90":615,"clickShare360":616,"launchDate":617,"amazonUrl":618},"B0CYX942YK","Iceland 1kg Perfect Mash","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31oLdvY1dGL.jpg",1.99,4.7,296,0.061,0.046,"2024-03-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CYX942YK",{"asin":620,"title":621,"brand":562,"imageUrl":622,"price":623,"rating":591,"reviews":624,"clickShare90":625,"clickShare360":626,"launchDate":627,"amazonUrl":628},"B0108KC5YK","Mash Direct Mashed Potato 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41R6VFF43XL.jpg",1.84,772,0.0609,0.0757,"2020-03-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0108KC5YK",{"asin":630,"title":631,"brand":568,"imageUrl":632,"price":633,"rating":602,"reviews":634,"clickShare90":569,"clickShare360":635,"launchDate":636,"amazonUrl":637},"B093CW4H94","Batchelors Original Instant Mashed Potato 360 g Tub (1-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VOiFuAlfL.jpg",3.86,679,0.0488,"2021-04-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB093CW4H94",{"asin":639,"title":640,"brand":559,"imageUrl":641,"price":642,"rating":643,"reviews":644,"clickShare90":645,"clickShare360":646,"launchDate":647,"amazonUrl":648},"B0756H8K4Y","Idahoan Buttery Instant Mash Potato 1 x 109g single pack Potatoes Gluten Free Vegetarian Cooks in 1 minute","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ny1e2E42L.jpg",1.51,4.6,957,0.0362,0.0428,"2019-03-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0756H8K4Y",{"asin":650,"title":651,"brand":556,"imageUrl":652,"price":653,"rating":602,"reviews":654,"clickShare90":655,"clickShare360":656,"launchDate":657,"amazonUrl":658},"B0CP7V9GZP","The Best Mash Potato","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41R-zfnTcqL.jpg",2.59,143,0.0309,0.0305,"2023-11-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CP7V9GZP",{"asin":660,"title":661,"brand":556,"imageUrl":662,"price":663,"rating":591,"reviews":664,"clickShare90":665,"clickShare360":666,"launchDate":667,"amazonUrl":668},"B07M8V8FHZ","MORRISONS CHEESE MASH 400G  Pack of 1","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HEG9hCEGL.jpg",1.77,244,0.0302,0.0173,"2022-01-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07M8V8FHZ",{"asin":670,"title":671,"brand":559,"imageUrl":672,"price":673,"rating":643,"reviews":674,"clickShare90":675,"clickShare360":676,"launchDate":677,"amazonUrl":678},"B0DK7PXSTW","Idahoan Perfect Mash Potato Variety Pack of 5 x 109g - Instant Mashed Potato Butter & Herb Buttery Bacon & Cheese Roasted Garlic Cheddar Cheese Mashed Potaoes Cooks in 1 Minute Ready To Eat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51AC5-RGNQL.jpg",9.66,205,0.0278,0.0332,"2024-10-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DK7PXSTW",{"asin":680,"title":681,"brand":559,"imageUrl":682,"price":683,"rating":602,"reviews":684,"clickShare90":685,"clickShare360":686,"launchDate":687,"amazonUrl":688},"B0756GWKQX","Idahoan Chedder Cheese Flavoured Instant Mash Potato 1 x 109g single pack Gluten Free Vegetarian Cooks in 1 Minute","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+yiLOSBbL.jpg",1.52,431,0.0264,0.0267,"2018-07-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0756GWKQX",{"asin":690,"title":691,"brand":556,"imageUrl":692,"price":693,"rating":643,"reviews":694,"clickShare90":695,"clickShare360":696,"launchDate":697,"amazonUrl":698},"B07TMF19CN","Morrisons The Greengrocers on Market Street Potato Carrot & Swede Mash 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QM5v5sQWL.jpg",1.63,1000,0.0253,0.0347,"2019-06-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07TMF19CN",{"asin":700,"title":701,"brand":571,"imageUrl":702,"price":703,"rating":643,"reviews":704,"clickShare90":572,"clickShare360":705,"launchDate":706,"amazonUrl":707},"B09T3Q634T","Aunt Bessies Mashed Potato 650g (Frozen)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rM6DP7EgL.jpg",2.56,377,0.0224,"2021-12-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09T3Q634T",{"asin":709,"title":710,"brand":711,"imageUrl":712,"price":713,"rating":602,"reviews":714,"clickShare90":715,"clickShare360":716,"launchDate":717,"amazonUrl":718},"B0CJ5DLH3M","Albert Bartlett Mashed Potato","Albert Bartlett","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41a-iCIbRWL.jpg",1.59,78,0.0232,0.0248,"2023-09-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJ5DLH3M",{"asin":720,"title":721,"brand":559,"imageUrl":722,"price":723,"rating":602,"reviews":724,"clickShare90":725,"clickShare360":726,"launchDate":727,"amazonUrl":728},"B0756J27XC","Idahoan Buttery and Herb Flavoured Instant Mash Potato 1 x 109g Single Pack Gluten Free Vegetarian Cooks in 1 Minute","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41prRqIxKQL.jpg",1.55,139,0.022,0.0117,"2017-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0756J27XC",{"asin":730,"title":731,"brand":559,"imageUrl":732,"price":733,"rating":613,"reviews":734,"clickShare90":735,"clickShare360":736,"launchDate":737,"amazonUrl":738},"B08G9SRB2K","Idahoan Buttery Potato Mash Potatoes Pack of 8 x 109g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411SMLriTrL.jpg",12.81,2949,0.0219,0.0156,"2020-08-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08G9SRB2K",{"asin":740,"title":741,"brand":559,"imageUrl":742,"price":743,"rating":613,"reviews":744,"clickShare90":745,"clickShare360":746,"launchDate":747,"amazonUrl":748},"B072JW12BK","Idahoan Mashed Potato Butter & Herb 109g Instant Mash Potatoes (Pack of 12)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nEQ9iA0uL.jpg",13.96,668,0.0188,0.0115,"2017-06-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB072JW12BK",{"asin":750,"title":751,"brand":559,"imageUrl":752,"price":156,"rating":613,"reviews":734,"clickShare90":753,"clickShare360":754,"launchDate":747,"amazonUrl":755},"B071WLPG5G","Idahoan Buttery Instant Mash Potato 12 x 109g single pack Potatoes Gluten Free Vegetarian Cooks in 1 minute","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NLuI2PCLL.jpg",0.0183,0.0375,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB071WLPG5G",{"asin":757,"title":758,"brand":556,"imageUrl":759,"price":760,"rating":591,"reviews":761,"clickShare90":762,"clickShare360":695,"launchDate":763,"amazonUrl":764},"B01LF3WHOM","Morrisons Market St Colcannon Mash 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Sjpl7GSIL.jpg",1.74,1252,0.0148,"2016-09-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01LF3WHOM",{"asin":766,"title":767,"brand":768,"imageUrl":769,"price":770,"rating":591,"reviews":771,"clickShare90":772,"clickShare360":773,"launchDate":774,"amazonUrl":775},"B08ZND315K","Co-op Mashed Potato 400g","CO OP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zK0Gx9BuL.jpg",1.45,108,0.0128,0.0136,"2021-05-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08ZND315K",{"asin":777,"title":778,"brand":779,"imageUrl":780,"price":781,"rating":580,"reviews":782,"clickShare90":746,"clickShare360":783,"launchDate":784,"amazonUrl":785},"B0BP829M56","Puregro Mashed Potato 1.5kg","Puregro","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l+nyiF-6L.jpg",9.13,249,0.0133,"2022-12-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BP829M56",{"asin":787,"title":788,"brand":556,"imageUrl":789,"price":790,"rating":602,"reviews":791,"clickShare90":746,"clickShare360":792,"launchDate":793,"amazonUrl":794},"B0GVGD634Z","Morrisons Instant Mash Classic 160g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JgltGLobL.jpg",1.07,2,0.0032,"2026-03-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GVGD634Z",{"asin":796,"title":797,"brand":559,"imageUrl":798,"price":799,"rating":643,"reviews":800,"clickShare90":801,"clickShare360":802,"launchDate":803,"amazonUrl":804},"B097V38NPW","Idahoan Mashed Potato Pots Bacon and Cheese Dried Potato Mash Cooks in 1 minute Quick Lunch Bulk Pack of 12","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WHE38k+aL.jpg",12.99,763,0.0107,0.0155,"2021-06-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB097V38NPW",{"asin":806,"title":807,"brand":562,"imageUrl":808,"price":809,"rating":591,"reviews":810,"clickShare90":811,"clickShare360":812,"launchDate":813,"amazonUrl":814},"B0108KBPCI","Mash Direct Carrot and Parsnip Mash 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41X81bUB86L.jpg",1.78,474,0.0103,0.0092,"2016-05-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0108KBPCI",{"love":816,"hate":883,"returnReasons":937},[817,824,831,838,845,852,859,865,872,878],{"topic":818,"percentOfMentions":819,"verbatims":820},"Taste-Overall",0.40990000000000004,[821,822,823],"Great taste","Excellent product easy to make and tasty","its great for a snack to",{"topic":825,"percentOfMentions":826,"verbatims":827},"Ease Of Use",0.1208,[828,829,830],"Easy to Use","Easy to store","Nice and very handy",{"topic":832,"percentOfMentions":833,"verbatims":834},"Quality-Overall",0.1081,[835,836,837],"Perfect mash 🤷🏽 Awesome product","Good quality","GREAT PRODUCT",{"topic":839,"percentOfMentions":840,"verbatims":841},"Value For Money",0.09210000000000002,[842,843,844],"Good price","good value","Good value for money",{"topic":846,"percentOfMentions":847,"verbatims":848},"Cooking Instructions",0.060700000000000004,[849,850,851],"its just easy mash - as instant mash goes","Easy to prepare","I use it for a quick corned beef hash or to top a cottage pie - its lovely",{"topic":853,"percentOfMentions":854,"verbatims":855},"Flavor",0.046900000000000004,[856,857,858],"Liked all the flavours except buttery which tasted a bit cheesy","Great flavours","This mash potato has excellent taste",{"topic":860,"percentOfMentions":675,"verbatims":861},"Texture\u002FConsistency-Overall",[862,863,864],"nice texture","For a creamy, rich texture","Texture-wise",{"topic":866,"percentOfMentions":867,"verbatims":868},"Freshness",0.0134,[869,870,871],"fresh","p splash of milk just good as fresh","There's a few days of freshness",{"topic":873,"percentOfMentions":874,"verbatims":875},"Storage Temperature",0.0127,[876,877],"being frozen you can take out what you need the price was really good","I freeze this in tubs useful to have when needed",{"topic":879,"percentOfMentions":880,"verbatims":881},"Chunk\u002FClump\u002FCollection",0.0085,[882],"Quick mash no frills",[884,890,896,903,909,914,919,923,927,932],{"topic":818,"percentOfMentions":885,"verbatims":886},0.1458,[887,888,889],"This tasted vile","It is pretty tasteless so you need to add butter, milk, salt and pepper etc","NO TASTE",{"topic":839,"percentOfMentions":891,"verbatims":892},0.1042,[893,894,895],"Waste of money","This Brand is more expensive than my favorite brand","Ridiculous price when you think about it",{"topic":897,"percentOfMentions":898,"verbatims":899},"Instructions\u002FUser Manual\u002FTroubleshooting",0.09720000000000001,[900,901,902],"ordered it on subscription there are no instructions","This is a powder not a flake no instructions at all","Firstly there aren't any instructions which isn't very helpful - I use 90 g of potato powder",{"topic":904,"percentOfMentions":898,"verbatims":905},"Dilute\u002FWatery",[906,907,908],"Too watery","Dissapointing, this tastes watery & taste is ok","Too watery and tastes like its been made from powder",{"topic":879,"percentOfMentions":910,"verbatims":911},0.0625,[912,913],"Still had lumpy slices that didn't dissolve like mashed potato should","then smash them to pieces",{"topic":915,"percentOfMentions":916,"verbatims":917},"Allergies",0.0417,[918],"Possible allergens",{"topic":920,"percentOfMentions":916,"verbatims":921},"Moist\u002FDry",[922],"since it was supposed to be creamy I found it all rather dry",{"topic":924,"percentOfMentions":916,"verbatims":925},"Strength",[926],"To fragile to survive transit",{"topic":928,"percentOfMentions":696,"verbatims":929},"Ingredients-Overall",[930,931],"Inaccurate ingredients","Full ingredients list is not disclosed on the product page",{"topic":832,"percentOfMentions":933,"verbatims":934},0.0222,[935,936],"not the best one","you are paying for quality here",[],[939,944,949,954,959,964,968,973,978,983],{"term":940,"volume":941,"growthQoq":942,"conversionRate":943},"mashed potato",185164,-0.2492,0.2768,{"term":945,"volume":946,"growthQoq":947,"conversionRate":948},"mash",143678,-0.1704,0.1957,{"term":950,"volume":951,"growthQoq":952,"conversionRate":953},"mash potato",32133,-0.2245,0.1876,{"term":955,"volume":956,"growthQoq":957,"conversionRate":958},"idahoan mash potato",33889,-0.3663,0.0833,{"term":960,"volume":961,"growthQoq":962,"conversionRate":963},"instant mash",26041,-0.275,0.1258,{"term":161,"volume":965,"growthQoq":966,"conversionRate":967},13532,-0.3281,0.0675,{"term":969,"volume":970,"growthQoq":971,"conversionRate":972},"idahoan mashed potatoes 12 pack",7117,-0.3299,0.1092,{"term":974,"volume":975,"growthQoq":976,"conversionRate":977},"mashed potatoes",8518,-0.3399,0.1856,{"term":979,"volume":980,"growthQoq":981,"conversionRate":982},"mash potatoes",4479,0.1017,0.1891,{"term":984,"volume":985,"growthQoq":986,"conversionRate":987},"idahoan",30287,-0.2927,0.1493,[989,995,1000,1006,1011,1017],{"title":990,"href":991,"score":208,"verdict":992,"marketSize":993,"growth90":994},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom","launch",911408.73,0.3798,{"title":996,"href":997,"score":208,"verdict":992,"marketSize":998,"growth90":999},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":1001,"href":1002,"score":208,"verdict":1003,"marketSize":1004,"growth90":1005},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":1007,"href":1008,"score":208,"verdict":1003,"marketSize":1009,"growth90":1010},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1012,"href":1013,"score":1014,"verdict":1003,"marketSize":1015,"growth90":1016},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":1018,"href":1019,"score":1014,"verdict":1003,"marketSize":1020,"growth90":1021},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]