---
title: "Trend — insecticidal soap - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/insecticidal-soap/trend"
last_updated: "2026-07-31T23:14:40.922Z"
locale: en
meta:
  description: "Niche score 61/100 · £59K/yr market · 40K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £59K/yr market · 40K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — insecticidal soap - Flapen"
---

# **insecticidal soap**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 97Conversion 97Competition 41Returns 100Price range 38Avg price 35Brand share 34Review moat 49Quality gap 89

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+188.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,550.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£2.98–£22.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.22**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£59K**

£59K/yr · 40K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")