---
title: "Insecticidal Soap — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/insecticidal-soap"
last_updated: "2026-07-31T23:13:59.937Z"
locale: en
meta:
description: "Niche score 61/100 · £59K/yr market · 40K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £59K/yr market · 40K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Insecticidal Soap — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **insecticidal soap**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 97Conversion 97Competition 41Returns 100Price range 38Avg price 35Brand share 34Review moat 49Quality gap 89
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+188.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,550.32**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.98–£22.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£59K**
£59K/yr · 40K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, insecticidal soap is a £59K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insecticidal soap market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£41K–£51K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**8%**
- READY STEADY DEFEND46% - DD teck12% - OURONS11% - Provanto8% - Zero In8% - Ecoworm7% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +188.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/insecticidal-soap/trend)
## **Top insecticidal soap search terms**
- **insecticidal soap**24K/yr+170.1%10.7% conv. - **insecticidal soap for plants**10K/yr+210.8%12.3% conv. - **insecticide soap for plants**3K/yr+192.5%12.6% conv. - **insecticidal soap spray**4K/yr+236.6%13.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/insecticidal-soap/search-terms)
## **Top insecticidal soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Insecticidal Soap Spray for Plants 500ml Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens**READY STEADY DEFEND**£12.88**4.0★73 rev](https://www.amazon.co.uk/dp/B0DNN21DKP) [2**Insecticidal Soap Spray for Plants 200ml Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens**READY STEADY DEFEND**£11.22**3.8★173 rev](https://www.amazon.co.uk/dp/B0DKJV45R7) [3**Zero In Bug Soap Spray For Plants Potassium Soap Aphid Control - Pest/Bug Spray 500ml Safe To Use On Edible Plants**Zero In**£2.98**4.0★65 rev](https://www.amazon.co.uk/dp/B0DGGZMV3D) [4**OURONS Neem Oil & Horticultural Soap Set Plant Pet & Skin Care**OURONS**£14.25**4.4★36 rev](https://www.amazon.co.uk/dp/B0F5L2QNGZ) [5**Provanto Smart Bug Killer 1L - Fast Acting Bug Killer Spray - Stops Pests In 1 Hour - Insect Repellant - Contact And Systemic Insecticide With 8 Weeks Protection**Provanto**£3.73**4.4★3,949 rev](https://www.amazon.co.uk/dp/B08QZCZCXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thrips Killer Spray 2.5L Organic Insecticidal Soap for Plants Natural Pest Control for Thrips Aphids & Whiteflies Safe for Indoor & Outdoor Use Natural Formula for Greenhouses & Large Gardens**READY STEADY DEFEND**£22.44**22 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXW4T5Z) [**Insecticidal Soap Spray for Plants 2.5L Natural Pest Control for Large Gardens & Greenhouses Kills Aphids Spider Mites Whiteflies & Thrips Insecticide for Indoor & Outdoor Plant Protection**READY STEADY DEFEND**£20.81**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGYWDPK) [**DD Teck 100% Natural Insecticidal Soap Spray Insecticidal Soap for Plants Organic & Biodegradable Formula Kills Aphids Mites & Thrips Eco-Friendly & Non-Toxic (100ml Spray)**DD teck**£6.73**40 rev1y ago](https://www.amazon.co.uk/dp/B0F9FP6FZ2) [**DD Teck 100% Natural Insecticidal Soap Insecticidal Soap for Plants Organic & Biodegradable Formula Kills Aphids Mites & Thrips Eco-Friendly & Non-Toxic (500ml Spray)**DD teck**£11.39**28 rev1y ago](https://www.amazon.co.uk/dp/B0F9FQ35M3) [**DD Teck 100% Natural Insecticidal Soap Insecticidal Soap for Plants Organic & Biodegradable Formula Kills Aphids Mites & Thrips Eco-Friendly & Non-Toxic (50ml Spray)**DD teck**£5.56**51 rev1y ago](https://www.amazon.co.uk/dp/B0F9FRJLGQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Westland 1L Rezolva Bug Killer**Westland**£4.23**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B00FXSAZ5Y) [**Insecticidal Soap Spray for Plants 500ml Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens**READY STEADY DEFEND**£12.88**4.0★**▲ 68%**](https://www.amazon.co.uk/dp/B0DNN21DKP) [**Zero In Bug Soap Spray For Plants Potassium Soap Aphid Control - Pest/Bug Spray 500ml Safe To Use On Edible Plants**Zero In**£2.98**4.0★**▲ 66%**](https://www.amazon.co.uk/dp/B0DGGZMV3D) [**Insecticidal Soap Spray for Plants 1L Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens**READY STEADY DEFEND**£16.65**3.8★**▲ 47%**](https://www.amazon.co.uk/dp/B0DNMYL6TD) [**OURONS Neem Oil & Horticultural Soap Set Plant Pet & Skin Care**OURONS**£14.25**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0F5L2QNGZ)
**~~View all trending →~~**
## **What buyers say about insecticidal soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**31%
*“Pest control”*
**Value For Money**14%
*“Reasonable price”*
**Quality-Overall**12%
*“This is a very good quality neem oil”*
**Advertised Vs Actual Product**11%
*“As described”*
**Plant Growth**6%
*“my plant is thriving”*
**Spray/Flow**5%
*“This spray worked very well”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**3%
*“Very effective good size”*
**Smell**2%
*“it seems to work i am not seeing my nasturtiums getting worse no terrible smell once on the plants as mentioned it is a small”*
**Strength**1%
*“Effective”*
### **What buyers complain about **
**Pest/Insect Control**36%
*“Does not kill the bugs”*
**Functionality-Overall**13%
*“Didn't work”*
**Plant Growth**8%
*“The plants still full of aphids”*
**Spray/Flow**7%
*“Also the spray bit was difficult to spray sometimes”*
**Smell**5%
*“Smells a little weird”*
**Quality-Overall**4%
*“cheap”*
**Instructions/User Manual/Troubleshooting**3%
*“I followed the instructions exactly, but it did absolutely nothing”*
**Durability**3%
*“Broke”*
**Value For Money**2%
*“expensive for what it is”*
**Leak-Proof**2%
*“some oil had leaked from loose cap, oily bottle, fair amount missing”*
### **Top return reasons **
**Leak-Proof**29%
**Spray/Flow**12%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Pest/Insect Control**8%
**Value For Money**7%
**Plant Growth**6%
**Defective Material/Parts**5%
**Eco Friendliness**5%
**Size-Overall**3%
## **Common questions**
- **Is insecticidal soap profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +188.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the insecticidal soap niche?**
- 9 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in insecticidal soap?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Plant Growth. The return rate is 0.1%.
- **When does demand for insecticidal soap peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the insecticidal soap niche?**
- Listings span £2.98–£22.44; the average listing price is £10.22 (sweet spot $15–$100). The average incumbent carries 1,550 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)