---
title: "Trend — insect spray - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/insect-spray/trend"
last_updated: "2026-07-31T23:14:39.735Z"
locale: en
meta:
  description: "Niche score 57/100 · £51K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £51K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — insect spray - Flapen"
---

# **insect spray**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 96Conversion 85Competition 53Returns 100Price range 10Avg price 22Brand share 37Review moat 27Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+165.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,849.58**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.00**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£51K**

£51K/yr · 68K searches

**Price range**

**Bad****£2.52–£16.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")