---
title: "Trend — individually wrapped biscuits - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/individually-wrapped-biscuits/trend"
last_updated: "2026-07-31T23:14:37.591Z"
locale: en
meta:
  description: "Niche score 53/100 · £1.1M/yr market · 816K searches/yr · £16.21 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £1.1M/yr market · 816K searches/yr · £16.21 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — individually wrapped biscuits - Flapen"
---

# **individually wrapped biscuits**

**Worth a look**

Shows low returns (0.0%), but soft demand (-6.0% this quarter) keeps it on the watch list.

Market size 79Growth 22Conversion 79Competition 31Returns 100Price range 55Avg price 78Brand share 25Review moat 70Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.1M**

£1.1M/yr · 816K searches

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.21**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****689.83**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.46–£27.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-6.0%**

90-day search growth — must beat 0% to launch