---
title: "Indian — £264K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/indian"
last_updated: "2026-07-31T23:14:03.542Z"
locale: en
meta:
description: "Niche score 42/100 · £264K/yr market · 410K searches/yr · £2.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £264K/yr market · 410K searches/yr · £2.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Indian — £264K/yr Amazon UK Niche (2026) - Flapen"
---
# **indian**
**Skip it**
Prices mostly outside the sweet spot ($0.52–$9.89) — this niche doesn't clear our bar today.
Market size 48Growth 21Conversion 100Competition 21Returns 100Price range 0Avg price 7Brand share 3Review moat 63Quality gap 50
**Conversion**
**Incredible****27.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****997.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£264K**
£264K/yr · 410K searches
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£2.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.52–£9.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, indian is a £264K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–May. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **indian market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£236K–£295K**
- units × avg price
- **Conversion rate**
- **27.3%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Morrisons58% - by Amazon35% - pronto seed3% - GreHom2% - Iceland1% - Schwartz1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/indian/trend)
## **Top indian search terms**
- **coriander**152K/yr-12.8%40.3% conv. - **herbs**115K/yr-4.1%1.6% conv. - **chives**50K/yr+4.2%25.6% conv. - **herb**18K/yr-2.1%0.4% conv. - **dried herbs**18K/yr-21.0%0.7% conv. - **cilantro**14K/yr-10.0%19.0% conv. - **corriander**11K/yr-18.3%35.2% conv. - **fresh coriander**8K/yr+30.3%31.9% conv. - **coriander fresh**18K/yr-71.0%29.3% conv. - **chive**3K/yr+6.2%17.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/indian/search-terms)
## **Top indian products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£53K30%£79K40%£106K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Fresh Coriander 30g**Morrisons**£0.80**4.5★795 rev](https://www.amazon.co.uk/dp/B07WWH3KKY) [2**Morrisons Bunched Coriander 100 g(Pack of 1)**Morrisons**£1.35**4.6★1,255 rev](https://www.amazon.co.uk/dp/B01LW9SMEP) [3**by Amazon Coriander 30g**by Amazon**£0.52**4.5★418 rev](https://www.amazon.co.uk/dp/B0862YR41J) [4**by Amazon Coriander 100g**by Amazon**£1.24**4.6★299 rev](https://www.amazon.co.uk/dp/B0C74W4V7V) [5**Morrisons Fresh Chives 20g**Morrisons**£0.92**4.6★569 rev](https://www.amazon.co.uk/dp/B07TVRQYCK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Loose Bunched Coriander 100g**Morrisons**£0.96**30 rev1y ago](https://www.amazon.co.uk/dp/B0DLL9CTZS) [**by Amazon Coriander 100g**by Amazon**£1.24**299 rev3y ago](https://www.amazon.co.uk/dp/B0C74W4V7V) [**by Amazon Chives 20g**by Amazon**£0.57**178 rev3y ago](https://www.amazon.co.uk/dp/B0C74SHPFL) [**Iceland Chopped Coriander 75g (Frozen)**Iceland**£1.23**43 rev3y ago](https://www.amazon.co.uk/dp/B0C5X8WVC7) [**Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties**pronto seed**£9.89**596 rev3y ago](https://www.amazon.co.uk/dp/B0BVMT43QZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Coriander 100g**by Amazon**£1.24**4.6★**▲ 95%**](https://www.amazon.co.uk/dp/B0C74W4V7V) [**by Amazon Chives 20g**by Amazon**£0.57**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B0C74SHPFL) [**Pronto Seed Grow Your Own Herbs Kit - 5 Varieties**pronto seed**£8.60**3.9★**▲ 23%**](https://www.amazon.co.uk/dp/B07YDV1G4W) [**Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties**pronto seed**£9.89**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B0BVMT43QZ) [**Morrisons Bunched Coriander 100 g(Pack of 1)**Morrisons**£1.35**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B01LW9SMEP)
**~~View all trending →~~**
## **What buyers say about indian**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Excellent value”*
**Freshness**18%
*“Fresh and aromatic”*
**Advertised Vs Actual Product**11%
*“It it as advertised”*
**Plant Growth**11%
*“Perfect lots of seeds”*
**Quality-Overall**9%
*“Big pack of quality item”*
**Flavor**7%
*“It adds such a deep, authentic flavor to my curries, salsas, and garnishes”*
**Taste-Overall**5%
*“Delicious”*
**Instructions/User Manual/Troubleshooting**3%
*“East instructions and clear diagrams on setting up”*
**Blend/Ratio**3%
*“Nice herb mix and trusted brand”*
**Gifting Purpose**3%
*“Makes a good gift”*
### **What buyers complain about **
**Plant Growth**43%
*“Some seeds didnt grow”*
**Value For Money**11%
*“Waste of money- nothing grew”*
**Durability**10%
*“goes off quickly”*
**Stale/Rotten/Spoiled**7%
*“Not fresh”*
**Smell**3%
*“Fragrance missing”*
**Instructions/User Manual/Troubleshooting**3%
*“None of these worked out after following the instructions”*
**Size-Overall**3%
*“it still doesnt do a lot should have bought a small”*
**Assembly/Installation**3%
*“Fiddly to assemble”*
**Ease Of Use**3%
*“hard to get out of packets”*
**Quality-Overall**3%
*“No quality control on seed packaging”*
### **Top return reasons **
**Plant Growth**50%
**Advertised Vs Actual Product**50%
## **Common questions**
- **Is indian profitable to sell on Amazon United Kingdom?**
- The niche generates £264K/yr across 15 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the indian niche?**
- 6 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in indian?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Durability. The return rate is 0.0%.
- **When does demand for indian peak?**
- Demand peaks in Jan–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the indian niche?**
- Listings span £0.52–£9.89; the average listing price is £2.36 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
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