---
title: "Icy Cups — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/icy-cups"
last_updated: "2026-07-31T23:14:10.099Z"
locale: en
meta:
description: "Niche score 40/100 · £30K/yr market · 103K searches/yr · £9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £30K/yr market · 103K searches/yr · £9.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Icy Cups — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **icy cups**
**Skip it**
Prices mostly outside the sweet spot ($2.84–$13.25) — this niche doesn't clear our bar today.
Market size 7Growth 14Conversion 37Competition 31Returns 100Price range 0Avg price 33Brand share 46Review moat 86Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****278.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.90**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£30K**
£30K/yr · 103K searches
**Price range**
**Bad****£2.84–£13.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, icy cups is a £30K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **icy cups market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£30K–£40K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#809**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **31%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**18%**
- Hannahs24% - Berrymans19% - Bentley & Ackerman12% - Krazy Kandi12% - Sweet Treat Gifting Co.10% - Sweets and Candy www.sweetsandcandy.co.uk5% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/icy-cups/trend)
## **Top icy cups search terms**
- **icy cups**37K/yr-21.8%3.5% conv. - **chocolate cups**25K/yr-20.3%2.5% conv. - **chocolate icy cups**10K/yr-23.1%1.8% conv. - **chocolate cups in foil**10K/yr-13.5%3.7% conv. - **ice cups**4K/yr+39.5%0.7% conv. - **ice cups chocolate**7K/yr-28.1%4.4% conv. - **icy cups chocolate**9K/yr-53.6%4.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/icy-cups/search-terms)
## **Top icy cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original Chocolate Icy Cups Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£13.25**4.2★621 rev](https://www.amazon.co.uk/dp/B083CVQ9TH) [2**Hannahs Candy Chocolate ICY Cups (tub of 200)**Hannahs**£11.82**4.6★2,277 rev](https://www.amazon.co.uk/dp/B006O9000Q) [3**Icy Cups Sweets - Original Retro Creamy Chocolate Treats Fun Sweets for All Occasions Party Favors Christmas Birthdays & Gifts by Bentley & Ackerman Sweet Shop.**Bentley & Ackerman**£12.73**3.6★8 rev](https://www.amazon.co.uk/dp/B0DV7X8MCT) [4**Hannahs Icy Cups Chocolate Flavoured Candy Cups Retro Sweet Treats Classic British Sweets for Kids Parties & Sharing Bags**Krazy Kandi**£12.42**4.6★22 rev](https://www.amazon.co.uk/dp/B0F4XYZGL1) [5**Hannahs Icy Chocolate 200 Cups**Hannahs**£9.10**4.5★581 rev](https://www.amazon.co.uk/dp/B004PXRU7O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Icy Cups Chocolate 500g - Bite-sized Milk Chocolate Icy Cups Shells with Soft Fondant Filling Smooth Melt-in-Middle Centre - Retro Sweets**MyCandyShop**£7.17**41 rev5mo ago](https://www.amazon.co.uk/dp/B0GN858YCN) [**Chocolate Icy Cups Retro Sweet Shop Gift Jar - 450g - Old School Favourite Birthday Gift Or Party Perfect By Sweetish.**Sweetish**£12.41**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDF8RLX) [**Icy Milk Chocolate Cups Sweets Pick n Mix 250G**Lollypop Lane**£2.84**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FTG88HY2) [**Icy Cups | Chocolate Candy Cup in Foil case | Mini Choc Treats | Vegetarian (200g)**Roch Sweets**£6.22**4 rev1y ago](https://www.amazon.co.uk/dp/B0F6DFDZXT) [**Hannahs Icy Cups Chocolate Flavoured Candy Cups Retro Sweet Treats Classic British Sweets for Kids Parties & Sharing Bags**Krazy Kandi**£12.42**22 rev1y ago](https://www.amazon.co.uk/dp/B0F4XYZGL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pick and Mix Share Size Bags - 100s of Retro Pick and Mix Sweets - Sweets and Candy (Icy Cups 500g)**Sweets and Candy www.sweetsandcandy.co.uk**£8.45**4.5★**▲ 223%**](https://www.amazon.co.uk/dp/B0B88T2BSC) [**Icy Cups Chocolate Retro Pick n Mix Classic Chocolate By The Sweet Treat Gifting Co**Sweet Treat Gifting Co.**£11.62**4.4★**▲ 110%**](https://www.amazon.co.uk/dp/B0C2ZQFYCP) [**Icy Cups Chocolate 500g - Bite-sized Milk Chocolate Icy Cups Shells with Soft Fondant Filling Smooth Melt-in-Middle Centre - Retro Sweets**MyCandyShop**£7.17**4.1★**▲ 74%**](https://www.amazon.co.uk/dp/B0GN858YCN) [**Chocolate Icy Cups Retro Sweet Shop Gift Jar - 450g - Old School Favourite Birthday Gift Or Party Perfect By Sweetish.**Sweetish**£12.41**3.7★**▲ 36%**](https://www.amazon.co.uk/dp/B0GJDF8RLX) [**Icy Cups Sweets - Original Retro Creamy Chocolate Treats Fun Sweets for All Occasions Party Favors Christmas Birthdays & Gifts by Bentley & Ackerman Sweet Shop.**Bentley & Ackerman**£12.73**3.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0DV7X8MCT)
**~~View all trending →~~**
## **What buyers say about icy cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Really tasty”*
**Sweetness**11%
*“creamy milk chocolate”*
**Crispiness**10%
*“The chocolate is soft with that satisfying slightly crunchy shell”*
**Value For Money**8%
*“Really good value”*
**Quality-Overall**6%
*“The chocolate quality is decent”*
**Flavor**5%
*“Really delicious, creamy chocolate cups, with a nice crunch from the smarty pieces on top”*
**Texture/Consistency-Overall**4%
*“with a smooth creamy texture”*
**Size-Overall**4%
*“Each piece is just the right size for a quick sweet fix”*
**Soft Feel**4%
*“have a soft”*
**Gifting Purpose**2%
*“Item was gifted”*
### **What buyers complain about **
**Taste-Overall**19%
*“have a strange taste too them”*
**Size-Overall**10%
*“this falls a little short of 200”*
**Hard Feel**5%
*“its actually more like a chocolate truffle filling thats not very soft”*
**Value For Money**5%
*“Not worth the money at all”*
**Powdered/Crumbled**3%
*“When i received the parcel the box was crushed”*
**Flavor**3%
*“The chocolate flavour is more cocoa”*
**Sweetness**3%
*“insanely sweet chocolate sweets”*
**Quality-Overall**2%
*“while they aren't what I would call high quality luxury chocolate”*
**Thickness**2%
*“Ridiculously moreish”*
**Recycle/Reuse**2%
*“was not resealable”*
## **Common questions**
- **Is icy cups profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the icy cups niche?**
- 11 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in icy cups?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Hard Feel. The return rate is 0.0%.
- **When does demand for icy cups peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the icy cups niche?**
- Listings span £2.84–£13.25; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.
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