---
title: "Trend — iced coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/iced-coffee/trend"
last_updated: "2026-07-31T23:14:55.668Z"
locale: en
meta:
  description: "Niche score 64/100 · £495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — iced coffee - Flapen"
---

# **iced coffee**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 81Conversion 77Competition 74Returns 100Price range 40Avg price 20Brand share 28Review moat 80Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+74.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****391.51**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£495K**

£495K/yr · 904K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.31–£24.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£7.29**

avg listing price — sweet spot $15–$100