---
title: "Ice — £259K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ice"
last_updated: "2026-08-01T02:01:47.118Z"
locale: en
meta:
description: "Niche score 47/100 · £259K/yr market · 628K searches/yr · £3.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £259K/yr market · 628K searches/yr · £3.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ice — £259K/yr Amazon UK Niche (2026) - Flapen"
---
# **ice**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 95Conversion 95Competition 4Returns 100Price range 0Avg price 9Brand share 0Review moat 46Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+112.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£259K**
£259K/yr · 628K searches
**Review moat**
**Okay****1,867.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.38**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.00–£12.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, ice is a £259K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£270K–£338K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Ice Club52% - Iceland39% - RAM ONLINE5% - CO OP2% - PHINOX2% - Open — no brand owns it (0%)
## **Top ice search terms**
- **ice**549K/yr+97.7%7.6% conv. - **ice cubes**76K/yr+275.3%9.7% conv. - **frozen ice**2K/yr-83.5%5.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ice/search-terms)
## **Top ice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)**Iceland**£1.00**4.6★461 rev](https://www.amazon.co.uk/dp/B0CDCPH772) [2**Ice Club Classic Ice Cubes 1.8kg**Ice Club**£1.41**4.6★1,302 rev](https://www.amazon.co.uk/dp/B09RQ5M12D) [3**Ice Club Really Big Ice Cubes 1kg**Ice Club**£1.44**4.6★196 rev](https://www.amazon.co.uk/dp/B0CV7QGZMW) [4**Ice Club Crushed Ice 1.8kg**Ice Club**£1.43**4.7★460 rev](https://www.amazon.co.uk/dp/B09RQ54XPN) [5**Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured**RAM ONLINE**£4.46**4.4★1,077 rev](https://www.amazon.co.uk/dp/B09XR2NRP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ice Club Really Big Ice Cubes 1kg**Ice Club**£1.44**196 rev2y ago](https://www.amazon.co.uk/dp/B0CV7QGZMW) [**Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)**Iceland**£1.00**461 rev2y ago](https://www.amazon.co.uk/dp/B0CDCPH772) [**Ice Cube Tray with Lid and Bin PHINOX 64 pcs Ice Trays for Freezer Ice Cube Trays for Freezer with 2 Trays Container Lid & Ice Scoop BPA Free**PHINOX**£12.38**9,508 rev4y ago](https://www.amazon.co.uk/dp/B0B1ZL1R5H) [**Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured**RAM ONLINE**£4.46**1,077 rev4y ago](https://www.amazon.co.uk/dp/B09XR2NRP1) [**Ice Club Classic Ice Cubes 1.8kg**Ice Club**£1.41**1,302 rev4y ago](https://www.amazon.co.uk/dp/B09RQ5M12D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)**Iceland**£1.00**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B0CDCPH772) [**Ice Cube Tray with Lid and Bin PHINOX 64 pcs Ice Trays for Freezer Ice Cube Trays for Freezer with 2 Trays Container Lid & Ice Scoop BPA Free**PHINOX**£12.38**4.7★**▲ 27%**](https://www.amazon.co.uk/dp/B0B1ZL1R5H) [**Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured**RAM ONLINE**£4.46**4.4★**▲ 18%**](https://www.amazon.co.uk/dp/B09XR2NRP1) [**Co-op Ice Cubes 2kg (Frozen)**CO OP**£1.52**4.7★**— 2%**](https://www.amazon.co.uk/dp/B08ZNDMFT3) [**Ice Club Crushed Ice 1.8kg**Ice Club**£1.43**4.7★**▼ 17%**](https://www.amazon.co.uk/dp/B09RQ54XPN)
**~~View all trending →~~**
## **What buyers say about ice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“Easy to use”*
**Quality-Overall**16%
*“Great product”*
**Value For Money**14%
*“Great value”*
**Size-Overall**13%
*“decent size”*
**Design-Overall**8%
*“Whilst the design of this product seems good”*
**Advertised Vs Actual Product**5%
*“does the job”*
**Color**5%
*“Colorful”*
**Durability**4%
*“Great value long lasting”*
**Temperature Retention**3%
*“Great to keep drinks cold without diluting them”*
**Heating**3%
*“Freeze fast and last well”*
### **What buyers complain about **
**Color**22%
*“almost all yellow”*
**Functionality-Overall**17%
*“does not work”*
**Size-Overall**16%
*“The storage bin is huge”*
**Durability**11%
*“Break Quickly”*
**Ease Of Use**11%
*“It makes it difficult to press”*
**Natural Resource Wastage**6%
*“Waste of money”*
**Leak-Proof**2%
*“If youre still using those old-school twist trays that spill everywhere”*
### **Top return reasons **
**Size-Overall**64%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Color**5%
**Quality-Overall**4%
**Comfort-Overall**2%
## **Common questions**
- **Is ice profitable to sell on Amazon United Kingdom?**
- The niche generates £259K/yr across 7 tracked products. 90-day search growth is +112.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ice niche?**
- 5 brands and 35 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ice?**
- Top complaints mined from reviews: Color, Functionality-Overall, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the ice niche?**
- Listings span £1.00–£12.38; the average listing price is £3.38 (sweet spot $15–$100). The average incumbent carries 1,867 reviews — the moat a new listing must climb.
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