---
title: "Trend — ice lollies - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ice-lollies/trend"
last_updated: "2026-07-31T10:26:38.599Z"
locale: en
meta:
  description: "Niche score 73/100 · £336K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · £336K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ice lollies - Flapen"
---

# **ice lollies**

**Worth a look**

Shows demand growing +386.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 100Conversion 100Competition 83Returns 100Price range 26Avg price 9Brand share 64Review moat 87Quality gap 57

**Growth**

**Incredible****+386.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****21.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****253.75**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£336K**

£336K/yr · 463K searches

**Price range**

**Okay****£1.00–£19.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£3.39**

avg listing price — sweet spot $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")