---
title: "Ice Lollies — £336K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ice-lollies"
last_updated: "2026-07-31T06:32:44.694Z"
locale: en
meta:
description: "Niche score 73/100 · £336K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 73/100 · £336K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ice Lollies — £336K/yr Amazon UK Niche (2026) - Flapen"
---
# **ice lollies**
**Worth a look**
Shows demand growing +386.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 100Conversion 100Competition 83Returns 100Price range 26Avg price 9Brand share 64Review moat 87Quality gap 57
**Growth**
**Incredible****+386.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****253.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£336K**
£336K/yr · 463K searches
**Price range**
**Okay****£1.00–£19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£3.39**
avg listing price — sweet spot $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, ice lollies is a £336K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 73/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice lollies market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£339K–£424K**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **13%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**28%**
- Rowntree's27% - Heartbrand12% - Morrisons11% - Iceland10% - Nestlé7% - Algida6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +386.9% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/ice-lollies/trend)
## **Top ice lollies search terms**
- **ice lollies**340K/yr+376.4%19.5% conv. - **ice lolly**44K/yr+317.0%12.8% conv. - **fab**38K/yr+571.7%2.0% conv. - **calippo**20K/yr+358.1%12.5% conv. - **fabs**7K/yr>1,000%3.1% conv. - **ice lollys**5K/yr+344.8%17.5% conv. - **calippo ice lollies**5K/yr+290.7%2.1% conv. - **morrisons ice lollies**3K/yr+347.5%13.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ice-lollies/search-terms)
## **Top ice lollies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£10K6%£20K9%£30K12%£40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)**Rowntree's**£2.24**4.6★932 rev](https://www.amazon.co.uk/dp/B002Q12TIW) [2**Walls Calippo Mini Orange & Lemon-Lime Ice Lollies 5 x 80ml**Heartbrand**£2.59**4.6★398 rev](https://www.amazon.co.uk/dp/B0BQ7BWHM7) [3**Nestlé Fab Ice Cream Strawberry 6 x 58ml (Frozen)**Nestlé**£2.23**4.6★497 rev](https://www.amazon.co.uk/dp/B01AW35GTY) [4**Morrisons Savers Assorted Fruit Flavour Lollies Pack of 8 (Frozen)**Morrisons**£1.27**4.6★547 rev](https://www.amazon.co.uk/dp/B01MY4G13U) [5**Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)**Rowntree's**£2.37**5.0★5 rev](https://www.amazon.co.uk/dp/B0GCD9ZVZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Cherry & Creme Lolly Limited Edition 280ml**Morrisons**£2.66**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H2W5PS8V) [**Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)**Rowntree's**£2.37**5 rev7mo ago](https://www.amazon.co.uk/dp/B0GCD9ZVZL) [**Heartbrand Calippo Ice Lollies Mini Strawberry 5X 80 ml**Heartbrand**£2.42**28 rev7mo ago](https://www.amazon.co.uk/dp/B0GCDP6HNV) [**Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml**SOLERO**£2.87**9 rev7mo ago](https://www.amazon.co.uk/dp/B0GCCPT557) [**Vimto Eezy Freezy Squeezy 10 x 60ml**Vimto**£1.67**32 rev1y ago](https://www.amazon.co.uk/dp/B0F7R7XYKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Cherry & Creme Lolly Limited Edition 280ml**Morrisons**£2.66**2.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0H2W5PS8V) [**Sun Lolly Variety Pack 32 x 60ml Freezable Fruit Ice Lollies in Assorted Flavours No Artificial Sweeteners Great for Kids Parties and Hot Summer Days**Sun Lolly**£12.15**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B0F38KBCCB) [**Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml**SOLERO**£2.87**4.2★**▲ 39%**](https://www.amazon.co.uk/dp/B0GCCPT557) [**Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)**Rowntree's**£2.37**5.0★**▲ 37%**](https://www.amazon.co.uk/dp/B0GCD9ZVZL) [**Rowntrees Fruit Push Up Blackcurrant & Orange 4x90ml**Rowntree's**£2.53**4.1★**▲ 35%**](https://www.amazon.co.uk/dp/B0D4MB1WMY)
**~~View all trending →~~**
## **What buyers say about ice lollies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Great taste”*
**Flavor**19%
*“Really nice flavour”*
**Value For Money**15%
*“Good value for money”*
**Freshness**7%
*“They arrived frozen and in excellent condition”*
**Sweetness**5%
*“Creamy sweet flavour almost like ice-cream texture”*
**Quality-Overall**5%
*“Great condition Great quality Great for my money lovely reminder having them when I was a kid lovely”*
**Soft Feel**3%
*“so soft in the centre”*
**Size-Overall**3%
*“When I opened the package I beas applaud at their sizes”*
**Crispiness**2%
*“Nice and juicy”*
**Advertised Vs Actual Product**2%
*“Just what i expected”*
### **What buyers complain about **
**Flavor**28%
*“Not much of a flavour”*
**Taste-Overall**20%
*“Unpleasant artificial taste”*
**Value For Money**19%
*“Waste of money”*
**Storage Temperature**5%
*“Melted”*
**Dilute/Watery**3%
*“But very watery taste”*
**Nutritional Content**3%
*“dont want to eat too many calories”*
**Stale/Rotten/Spoiled**3%
*“Gross”*
**Size-Overall**2%
*“small”*
**Hard Feel**1%
*“to be hard”*
**Artificial Sweeteners**1%
*“lollies don't have sweeteners which seems”*
## **Common questions**
- **Is ice lollies profitable to sell on Amazon United Kingdom?**
- The niche generates £336K/yr across 48 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +386.9%. Flapen's verdict: Worth a look (73/100).
- **How competitive is the ice lollies niche?**
- 24 brands and 69 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in ice lollies?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for ice lollies peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the ice lollies niche?**
- Listings span £1.00–£19.85; the average listing price is £3.39 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.
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