---
title: "Trend — ice cream - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ice-cream/trend"
last_updated: "2026-07-31T08:50:02.488Z"
locale: en
meta:
  description: "Niche score 72/100 · £1.2M/yr market · 2.1M searches/yr · £3.27 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 72/100 · £1.2M/yr market · 2.1M searches/yr · £3.27 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — ice cream - Flapen"
---

# **ice cream**

**Launch it**

A $1.2M/yr market growing +100.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 82Growth 91Conversion 99Competition 93Returns 100Price range 0Avg price 9Brand share 38Review moat 81Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Growth**

**Great****+100.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Great****£1.2M**

£1.2M/yr · 2.1M searches

**Review moat**

**Great****372.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£3.27**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.45–£8.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100