---
title: "Search terms — ice cream tubs - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ice-cream-tubs/search-terms"
last_updated: "2026-07-31T12:26:38.538Z"
locale: en
meta:
  description: "Niche score 69/100 · £167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ice cream tubs - Flapen"
---

# **ice cream tubs**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 96Conversion 71Competition 78Returns 99Price range 37Avg price 36Brand share 79Review moat 92Quality gap 45

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+150.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****168.7**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.45–£23.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.34**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£167K**

£167K/yr · 246K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")