---
title: "Ice Cream Tubs — £167K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ice-cream-tubs"
last_updated: "2026-07-31T11:25:13.413Z"
locale: en
meta:
description: "Niche score 69/100 · £167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 69/100 · £167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ice Cream Tubs — £167K/yr Amazon UK Niche (2026) - Flapen"
---
# **ice cream tubs**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 96Conversion 71Competition 78Returns 99Price range 37Avg price 36Brand share 79Review moat 92Quality gap 45
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+150.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****168.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.45–£23.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.34**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£167K**
£167K/yr · 246K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, ice cream tubs is a £167K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 69/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice cream tubs market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£155K–£207K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**56%**
Top 20: 95%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**39%**
- ZALAON19% - VEYLIN12% - Otopone10% - DOITOOL8% - Peohud7% - ACME4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +150.5% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/ice-cream-tubs/trend)
## **Top ice cream tubs search terms**
- **ice cream tubs**92K/yr+154.8%4.0% conv. - **ice cream cups**28K/yr+170.8%3.4% conv. - **ice cream containers**21K/yr+175.0%2.0% conv. - **ice cream tub**22K/yr+128.9%4.6% conv. - **ice cream tubs with lids**17K/yr+174.1%2.2% conv. - **ice cream pots**7K/yr+188.6%5.2% conv. - **paper ice cream tubs**8K/yr+160.2%2.7% conv. - **ice cream containers with lids**6K/yr+185.6%3.2% conv. - **ice cream tubs and spoons**4K/yr+429.1%3.8% conv. - **ice cream cups disposable**5K/yr+122.2%4.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ice-cream-tubs/search-terms)
## **Top ice cream tubs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£17K15%£25K20%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZALAON Paper Ice Cream Cups 60 x 3OZ/130ML Disposable Colorful Paper Dessert Cups for Sundae Frozen Yogurt**ZALAON**£8.42**4.6★110 rev](https://www.amazon.co.uk/dp/B0D3PZLFL4) [2**DOITOOL 100pcs Ice Cream Sundae Cups Paper Yogurt Dessert Bowls Polka Dot Ice Cream Treat Cups for Home Party Supplies (Colorful)**DOITOOL**£8.79**4.0★63 rev](https://www.amazon.co.uk/dp/B08ZNBMHSZ) [3**VEYLIN Paper Ice Cream Cups Disposable Paper Dessert Cups for Hot or Cold Food 60 x 3OZ/130ML Party Supplies Treat Cup for Sundae Frozen Yogurt Soup (White)**VEYLIN**£7.31**4.5★120 rev](https://www.amazon.co.uk/dp/B0BX6GLDJ1) [4**Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Mint Green Grass Green**Otopone**£9.39**3.5★2 rev](https://www.amazon.co.uk/dp/B0G387GCNM) [5**SMRONAR Ice Cream Containers 2 Pack 1.5L Reusable Freezer Food Storage Containers with Lids Dessert Storage Tubs for Homemade Ice Cream Gelato Frozen Yoghurt Sorbet**SMRONAR**£10.56**4.4★34 rev](https://www.amazon.co.uk/dp/B0D9LZ26T8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JOYELL 60 Pack Ice Cream Tubs 5.5oz(160ML) Disposable Dessert Bowls with Fun Dripping Design Colorful Dessert Cups for Social Birthday Carnival Sturdy Paper Ice Cream Pots for Sweets & Sundaes**JOYELL**£10.81**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GTPGTRKR) [**saerryor 100 Pack Paper Ice Cream Cups 8oz Colorful Paper Dessert Bowls**saerryor**£12.79**12 rev8mo ago](https://www.amazon.co.uk/dp/B0G41Y3CVY) [**Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Mint Green Grass Green**Otopone**£9.39**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G387GCNM) [**Otopone 2 Pcs Ice Cream Tubs with Lids Reusable Freezer Storage Tubs for Homemade Ice Cream Containers Perfect for Freezing Desserts and Meal Prep Mint Green Orange**Otopone**£9.50**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G38BYJJL) [**Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Red Orange**Otopone**£9.84**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G38796DR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOYELL 60 Pack Ice Cream Tubs 5.5oz(160ML) Disposable Dessert Bowls with Fun Dripping Design Colorful Dessert Cups for Social Birthday Carnival Sturdy Paper Ice Cream Pots for Sweets & Sundaes**JOYELL**£10.81**5.0★**▲ 88%**](https://www.amazon.co.uk/dp/B0GTPGTRKR) [**Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Mint Green Grass Green**Otopone**£9.39**3.5★**▲ 78%**](https://www.amazon.co.uk/dp/B0G387GCNM) [**Otopone 2 Pcs Ice Cream Tubs with Lids Reusable Freezer Storage Tubs for Homemade Ice Cream Containers Perfect for Freezing Desserts and Meal Prep Mint Green Orange**Otopone**£9.50**5.0★**▲ 69%**](https://www.amazon.co.uk/dp/B0G38BYJJL) [**Otopone 2 Pack Ice Cream Tubs with Lids Reusable Freezer Storage Containers Perfect for Homemade Ice Cream Meal Prep Red Orange**Otopone**£9.84**5.0★**▲ 67%**](https://www.amazon.co.uk/dp/B0G38796DR) [**saerryor 100 Pack Paper Ice Cream Cups 8oz Colorful Paper Dessert Bowls**saerryor**£12.79**5.0★**▲ 67%**](https://www.amazon.co.uk/dp/B0G41Y3CVY)
**~~View all trending →~~**
## **What buyers say about ice cream tubs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Good quality and size”*
**Quality-Overall**16%
*“Great quality containers”*
**Advertised Vs Actual Product**9%
*“and just what I wanted”*
**Strength**9%
*“Sturdy enough to hold a scoop or two without going soggy or collapsing”*
**Value For Money**6%
*“Fair value too”*
**Storage Capacity**4%
*“Great capacity and depth to them, nice and colourful designs, ideal for a kids party and an adults party. if you're not trying to be sophisticated”*
**Ease Of Use**4%
*“Good for my use”*
**Color**3%
*“Colours are great too”*
**Durability**3%
*“Strong and durable”*
**Design-Overall**2%
*“The designs are fun and summery”*
### **What buyers complain about **
**Size-Overall**36%
*“Much larger than I had expected”*
**Flavor**11%
*“Flavour is weak compared to other products that are half the price”*
**Strength**9%
*“These are flimsy in comparison to what Im looking for”*
**Durability**6%
*“Broke the 2nd time I used it”*
**Thickness**4%
*“Slightly disappointing thickness”*
### **Top return reasons **
**Size-Overall**85%
**Advertised Vs Actual Product**3%
**Strength**3%
**Value For Money**2%
**Thin**1%
**Defective Material/Parts**1%
**Material Quality**1%
**Color**1%
**Shape/Style**0%
**Functionality-Overall**0%
## **Common questions**
- **Is ice cream tubs profitable to sell on Amazon United Kingdom?**
- The niche generates £167K/yr across 46 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +150.5%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the ice cream tubs niche?**
- 26 brands and 67 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in ice cream tubs?**
- Top complaints mined from reviews: Size-Overall, Flavor, Strength. The return rate is 0.3%.
- **When does demand for ice cream tubs peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the ice cream tubs niche?**
- Listings span £1.45–£23.10; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**- 70 [**beer gifts for men**](https://flapen.com/research/uk/grocery/beer-gifts-for-men)£746K/yr+53.4%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)