---
title: "Ice Cream Cones — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ice-cream-cones"
last_updated: "2026-07-31T08:45:13.267Z"
locale: en
meta:
description: "Niche score 70/100 · £135K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · £135K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ice Cream Cones — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **ice cream cones**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 97Conversion 96Competition 81Returns 100Price range 49Avg price 17Brand share 38Review moat 85Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+176.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****290.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.44–£28.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£135K**
£135K/yr · 166K searches
**Avg price**
**Bad****£6.08**
avg listing price — sweet spot $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, ice cream cones is a £135K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice cream cones market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£122K–£152K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **41%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 78%
**Open market**
**14%**
- Morrisons40% - Cornetto16% - Askeys12% - Generic10% - Cadbury4% - Elisha3% - Open — no brand owns it (12 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +176.7% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/ice-cream-cones/trend)
## **Top ice cream cones search terms**
- **ice cream cones**131K/yr+187.1%11.6% conv. - **morrisons ice cream**11K/yr+113.6%6.9% conv. - **ice cream cone**9K/yr+116.3%8.0% conv. - **icecream cone**4K/yr+337.0%4.2% conv. - **icecream cones**5K/yr+154.4%9.0% conv. - **ice cream morrisons**5K/yr+83.8%6.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ice-cream-cones/search-terms)
## **Top ice cream cones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Ice Cream Cones Pack of 21**Morrisons**£1.50**4.7★343 rev](https://www.amazon.co.uk/dp/B07BV5BWZY) [2**Askeys Ice Cream Cones 21 each**Askeys**£3.37**4.0★361 rev](https://www.amazon.co.uk/dp/B00170K2P0) [3**Morrisons Ice Cream Cones Toffee 4 x 110ml (Frozen)**Morrisons**£1.84**4.5★1,165 rev](https://www.amazon.co.uk/dp/B08LBCXYWM) [4**Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml**Morrisons**£1.80**4.4★13 rev](https://www.amazon.co.uk/dp/B0GRGWHQTW) [5**Morrisons Ice Cream Cones Chocolate and Nut 4 x 110ml (Frozen)**Morrisons**£1.83**4.6★995 rev](https://www.amazon.co.uk/dp/B08LBCGCF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aaskeys Family Pack Ice Cream Cones 21 Cones (Pack of 2) | Crispy Wafer Dessert Cones | Family Multipack with 42 Cones Total | Great for families parties and gatherings**Generic**£6.46**6 rev2mo ago](https://www.amazon.co.uk/dp/B0H1XKNWPC) [**Aaskeys Waffle Cones 10 Cones (Pack of 2) | Crispy Waffle Ice Cream Cones | Premium Dessert Cone Multipack 20 Cones Total | Great for families parties and dessert stations**Generic**£8.88**9 rev2mo ago](https://www.amazon.co.uk/dp/B0H1XY4M4H) [**Askeys Cup Cones 21pk**Askeys**£1.44**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H297Q9GZ) [**Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml**Morrisons**£1.80**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GRGWHQTW) [**Morrisons Bubblegum Ice Cream Cone 4 x 110ml**Morrisons**£1.68**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GRGNNNBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aaskeys Waffle Cones 10 Cones (Pack of 2) | Crispy Waffle Ice Cream Cones | Premium Dessert Cone Multipack 20 Cones Total | Great for families parties and dessert stations**Generic**£8.88**3.5★**▲ 99%**](https://www.amazon.co.uk/dp/B0H1XY4M4H) [**Askeys Cup Cones 21pk**Askeys**£1.44**0.0★**▲ 99%**](https://www.amazon.co.uk/dp/B0H297Q9GZ) [**Carousel Ice Cream Cones x21pk (Pack of 2) | Vegetarian-Friendly No Artificial Colours Flavours or Preservatives Ideal for Homemade Desserts**Generic**£8.99**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B0F8RF6XH1) [**Aaskeys Family Pack Ice Cream Cones 21 Cones (Pack of 2) | Crispy Wafer Dessert Cones | Family Multipack with 42 Cones Total | Great for families parties and gatherings**Generic**£6.46**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B0H1XKNWPC) [**Askeys Cup Cones 21 per Pack - Pack of 2**Askeys**£7.75**4.0★**▲ 98%**](https://www.amazon.co.uk/dp/B017J14RZ6)
**~~View all trending →~~**
## **What buyers say about ice cream cones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“you can taste vanilla also”*
**Value For Money**15%
*“good value”*
**Flavor**9%
*“Flavor”*
**Quality-Overall**7%
*“Very good quality cones”*
**Crispiness**7%
*“Very crispy”*
**Advertised Vs Actual Product**6%
*“and just what I wanted”*
**Size-Overall**6%
*“Good size”*
**Soft Feel**5%
*“Creamy”*
**Sweetness**3%
*“These are eye squintingly sweet”*
**Freshness**2%
*“Fresh and crispy”*
### **What buyers complain about **
**Taste-Overall**13%
*“Bubble gum smell zero taste”*
**Durability**13%
*“Break too easily”*
**Quality-Overall**11%
*“Poor quality”*
**Sweetness**8%
*“Too artificial and sweet”*
**Salt Content**8%
*“salty”*
**Value For Money**6%
*“Too expensive”*
**Hard Feel**6%
*“Stiff”*
**Soft Feel**4%
*“Too soft”*
**Flavor**3%
*“they definitely have a bubblegum flavour it's just not mega dramatic which would be too sickly”*
**Artificial Sweeteners**3%
*“the saccharin sweetener tastes very artificial”*
### **Top return reasons **
**Size-Overall**76%
**Strength**5%
**Advertised Vs Actual Product**5%
**Color Fading/Discoloration**2%
**Value For Money**2%
**Quality-Overall**2%
**Durability**2%
**Smell**2%
**Color**2%
## **Common questions**
- **Is ice cream cones profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 44 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +176.7%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the ice cream cones niche?**
- 18 brands and 78 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in ice cream cones?**
- Top complaints mined from reviews: Taste-Overall, Durability, Quality-Overall. The return rate is 0.0%.
- **When does demand for ice cream cones peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the ice cream cones niche?**
- Listings span £1.44–£28.27; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.
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