---
title: "Products — hummus - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hummus/products"
last_updated: "2026-07-31T23:14:54.182Z"
locale: en
meta:
  description: "Niche score 50/100 · £217K/yr market · 293K searches/yr. Prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £217K/yr market · 293K searches/yr. Prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — hummus - Flapen"
---

# **hummus**

**Worth a look**

Shows searches that convert (37.5% search→purchase), but prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list.

Market size 42Growth 39Conversion 100Competition 57Returns 100Price range 0Avg price 6Brand share 8Review moat 83Quality gap 43

**Conversion**

**Incredible****37.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****340.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£217K**

£217K/yr · 293K searches

**Growth**

**Okay****+10.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£1.98**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.06–£3.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100