---
title: "Hummus — £217K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hummus"
last_updated: "2026-07-31T23:14:04.124Z"
locale: en
meta:
description: "Niche score 50/100 · £217K/yr market · 293K searches/yr. Prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £217K/yr market · 293K searches/yr. Prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hummus — £217K/yr Amazon UK Niche (2026) - Flapen"
---
# **hummus**
**Worth a look**
Shows searches that convert (37.5% search→purchase), but prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list.
Market size 42Growth 39Conversion 100Competition 57Returns 100Price range 0Avg price 6Brand share 8Review moat 83Quality gap 43
**Conversion**
**Incredible****37.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****340.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£217K**
£217K/yr · 293K searches
**Growth**
**Okay****+10.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£1.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.06–£3.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hummus is a £217K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hummus market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£198K–£248K**
- units × avg price
- **Conversion rate**
- **37.5%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **4%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**2%**
- Morrisons60% - Ramona's17% - by Amazon14% - Booths5% - Odysea2% - Moorish1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.
7K5KSpike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/hummus/trend)
## **Top hummus search terms**
- **hummus**179K/yr+4.9%33.0% conv. - **houmous**70K/yr+32.2%39.5% conv. - **humus**13K/yr-16.4%24.9% conv. - **humous**10K/yr+2.6%36.1% conv. - **hummus dip**8K/yr+14.0%1.0% conv. - **homous**7K/yr+37.0%38.4% conv. - **hummous**4K/yr+26.6%35.8% conv. - **houmus**2K/yr+7.3%38.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/hummus/search-terms)
## **Top hummus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£17K12%£26K16%£35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Classic Houmous 300g**Morrisons**£1.71**4.4★543 rev](https://www.amazon.co.uk/dp/B009POYWE2) [2**Morrisons Classic Houmous 200g**Morrisons**£1.43**4.5★763 rev](https://www.amazon.co.uk/dp/B0095GMS0U) [3**Ramonas Original Houmous 500g**Ramona's**£3.55**4.6★197 rev](https://www.amazon.co.uk/dp/B0BKLDWYSZ) [4**by Amazon Reduced Fat Houmous 200g**by Amazon**£1.15**4.5★344 rev](https://www.amazon.co.uk/dp/B08LXCK5L8) [5**Morrisons Red Pepper Houmous**Morrisons**£1.49**4.4★861 rev](https://www.amazon.co.uk/dp/B09SPT8J75)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Deli Grazing Houmous 170g**Morrisons**£2.59**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GKPTD36S) [**Morrisons Savers Houmous 200g**Morrisons**£1.06**107 rev1y ago](https://www.amazon.co.uk/dp/B0F5XBB4D3) [**Moorish Velvet Hummus 150 GR**Moorish**£1.85**5 rev3y ago](https://www.amazon.co.uk/dp/B0BCBH1S2H) [**Ramonas Original Houmous 500g**Ramona's**£3.55**197 rev3y ago](https://www.amazon.co.uk/dp/B0BKLDWYSZ) [**Ramonas Jalapeno Houmous 500g**Ramona's**£3.49**157 rev3y ago](https://www.amazon.co.uk/dp/B0BKLGFZ4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Deli Grazing Houmous 170g**Morrisons**£2.59**5.0★**▲ 109%**](https://www.amazon.co.uk/dp/B0GKPTD36S) [**Booths Premium Pesto Topped Houmous 150g**Booths**£2.17**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B075XQ9QFM) [**Odysea Houmous Glass Jar 265 g**Odysea**£2.66**4.0★**▲ 50%**](https://www.amazon.co.uk/dp/B0923J9MGY) [**Ramonas Original Houmous 500g**Ramona's**£3.55**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0BKLDWYSZ) [**by Amazon Reduced Fat Houmous 200g**by Amazon**£1.15**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B08LXCK5L8)
**~~View all trending →~~**
## **What buyers say about hummus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Great taste”*
**Flavor**13%
*“Beautiful flavourful humous great tub for parties with picky board I recommend”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**8%
*“Good value for money”*
**Nutritional Content**5%
*“I have altered my diet to reduce fat and carbs and this houmous has proved to be a delightful surprise”*
**Texture/Consistency-Overall**4%
*“Nice texture”*
**Smell**3%
*“the different smells you can tell it is good quality”*
**Soft Feel**3%
*“Smooth & tasty”*
**Freshness**3%
*“Nice and fresh”*
**Advertised Vs Actual Product**3%
*“As expected”*
### **What buyers complain about **
**Taste-Overall**34%
*“A little hit on after taste”*
**Oily/Greasy**11%
*“Oily unpleasant humous”*
**Flavor**8%
*“I was so disappointed with the lack of flavours”*
**Quality-Overall**8%
*“Contains mostly cheap vegetable oil”*
**Salt Content**5%
*“Too salty”*
**Nutritional Content**3%
*“Wouldnt guesslow-fat”*
**Spiciness**3%
*“A little bit spicy”*
**Size-Overall**3%
*“I really wish it came in two different sizes”*
**Sour**3%
*“lately it tastes sour and weird”*
**Ingredients-Overall**3%
*“furthermore it contains cheap rapeseed oil”*
## **Common questions**
- **Is hummus profitable to sell on Amazon United Kingdom?**
- The niche generates £217K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the hummus niche?**
- 8 brands and 41 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in hummus?**
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Flavor. The return rate is 0.0%.
- **When does demand for hummus peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the hummus niche?**
- Listings span £1.06–£3.55; the average listing price is £1.98 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.
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