---
title: "Trend — humantra electrolytes - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/humantra-electrolytes/trend"
last_updated: "2026-07-31T08:54:49.446Z"
locale: en
meta:
  description: "Niche score 61/100 · £1.2M/yr market · 556K searches/yr · £21.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £1.2M/yr market · 556K searches/yr · £21.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — humantra electrolytes - Flapen"
---

# **humantra electrolytes**

**Launch it**

A $1.2M/yr market growing +23.3% this quarter with returns at 0.0% — clears our launch bar.

Market size 82Growth 52Conversion 88Competition 20Returns 100Price range 81Avg price 91Brand share 6Review moat 74Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£21.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.2M**

£1.2M/yr · 556K searches

**Price range**

**Great****£4.37–£65.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****531.47**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+23.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand