---
title: "Hubba Bubba Gum — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hubba-bubba-gum"
last_updated: "2026-07-31T20:52:26.185Z"
locale: en
meta:
description: "Niche score 38/100 · £29K/yr market · 80K searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £29K/yr market · 80K searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hubba Bubba Gum — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **hubba bubba gum**
**Skip it**
Prices mostly outside the sweet spot ($1.49–$15.78) — this niche doesn't clear our bar today.
Market size 7Growth 23Conversion 52Competition 29Returns 100Price range 5Avg price 23Brand share 7Review moat 82Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****356.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.41**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£29K**
£29K/yr · 80K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.49–£15.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hubba bubba gum is a £29K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hubba bubba gum market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£34K–£42K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **14%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Hubba Bubba65% - Mars10% - Wrigley's10% - Barratt7% - Chupa Chups5% - KRISP3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -4.9% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/hubba-bubba-gum/trend)
## **Top hubba bubba gum search terms**
- **hubba bubba**52K/yr-9.0%3.6% conv. - **hubba bubba gum**20K/yr+3.3%5.3% conv. - **hubba bubba bubble gum**8K/yr+2.4%4.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/hubba-bubba-gum/search-terms)
## **Top hubba bubba gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hubba Bubba Original Bubblegum 5-piece (Pack of 20)**Hubba Bubba**£10.06**4.5★294 rev](https://www.amazon.co.uk/dp/B008QKUNR6) [2**Hubba Bubba Seriously Strawberry Chewing Gum Bulk 20 Packs of 5 Pieces**Hubba Bubba**£10.21**4.6★586 rev](https://www.amazon.co.uk/dp/B01G8KOC0Y) [3**Hubba Bubba Snappy Strawberry Chewing Gum Mega Long Tape Bulk 12 Packs**Hubba Bubba**£14.42**4.6★525 rev](https://www.amazon.co.uk/dp/B01LTHO94A) [4**Hubba Bubba Snappy Strawberry Bubblegum Mega Long Tape 56g 1 Count (Pack of 1)**Mars**£1.49**4.2★555 rev](https://www.amazon.co.uk/dp/B0060GIMVW) [5**Wrigleys Hubba Bubba Bubble Tape Sour Blue Raspberry**Hubba Bubba**£7.18**3.9★568 rev](https://www.amazon.co.uk/dp/B013EXPFYA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5 x 5 chunks Strawberry Flavour Chewing Bubble Gum Chunky Natural Fruit Sweet Snack**KRISP**£6.47**8 rev5y ago](https://www.amazon.co.uk/dp/B09476MF6D) [**CHUPA CHUPS - Big Babol Toungue Painter Bubble Gum - 6 Pieces x 20 Packs - Blue Raspberry**Chupa Chups**£7.42**320 rev6y ago](https://www.amazon.co.uk/dp/B08BK8F4JR) [**WRIGLEYS HUBBA BUBBA FANCY FRUIT MEGA LONG TAPE BUBBLEGUM 12 PACK FULL BOX**Hubba Bubba**£15.78**229 rev7y ago](https://www.amazon.co.uk/dp/B07S4C8B1S) [**Wrigleys Hubba Bubba Bubble Tape Sour Blue Raspberry**Hubba Bubba**£7.18**568 rev10y ago](https://www.amazon.co.uk/dp/B013EXPFYA) [**Hubba Bubba - Wrigleys Hubba Bubba (Wrigleys Hubba Bubba) | Total Weight 35 Grams**Wrigley's**£2.49**135 rev11y ago](https://www.amazon.co.uk/dp/B00BYPTTR0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5 x 5 chunks Strawberry Flavour Chewing Bubble Gum Chunky Natural Fruit Sweet Snack**KRISP**£6.47**3.9★**▲ 145%**](https://www.amazon.co.uk/dp/B09476MF6D) [**WRIGLEYS HUBBA BUBBA FANCY FRUIT MEGA LONG TAPE BUBBLEGUM 12 PACK FULL BOX**Hubba Bubba**£15.78**4.0★**▲ 82%**](https://www.amazon.co.uk/dp/B07S4C8B1S) [**Hubba Bubba Original (Box of 20)**Hubba Bubba**£12.26**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B009LQGL4I) [**Hubba Bubba Original Bubblegum 5-piece (Pack of 20)**Hubba Bubba**£10.06**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B008QKUNR6) [**Wrigleys Hubba Bubba Seriously Strawberry Flavour Bubble Gum 35g**Wrigley's**£3.08**3.6★**▲ 32%**](https://www.amazon.co.uk/dp/B00J3TTPSM)
**~~View all trending →~~**
## **What buyers say about hubba bubba gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Tastes fine”*
**Value For Money**19%
*“Great value”*
**Flavor**13%
*“Great flavour”*
**Quality-Overall**8%
*“Excellent Product”*
**Ease Of Chewing/Swallowing**6%
*“Great chewing gum”*
**Texture/Consistency-Overall**3%
*“The texture is exactly like it always was”*
**Vegan/Organic**3%
*“Barratt Anglo vegan Bubble Gum very good value and taste great”*
**Breathability**3%
*“Great for getting rid of after dinner or lunch breath”*
**Advertised Vs Actual Product**2%
*“as advertised”*
### **What buyers complain about **
**Flavor**17%
*“Lacking in flavour”*
**Ease Of Chewing/Swallowing**14%
*“almost broke my teeth trying to chew them”*
**Taste-Overall**12%
*“No taste”*
**Value For Money**12%
*“Its not these prices anymore”*
**Moist/Dry**9%
*“Every one of the bubblegums was dried and hard and every paper package was holed,”*
**Hard Feel**8%
*“soft its been getting harder ever since”*
**Quality-Overall**5%
*“degraded in quality”*
**Stale/Rotten/Spoiled**5%
*“old batch”*
**Durability**5%
*“doesnt last long enough unfortunately”*
**Color**3%
*“Confusing Colour”*
## **Common questions**
- **Is hubba bubba gum profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 14 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the hubba bubba gum niche?**
- 6 brands and 75 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in hubba bubba gum?**
- Top complaints mined from reviews: Flavor, Ease Of Chewing/Swallowing, Taste-Overall. The return rate is 0.0%.
- **When does demand for hubba bubba gum peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the hubba bubba gum niche?**
- Listings span £1.49–£15.78; the average listing price is £8.41 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.
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