---
title: "Honeycomb — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/honeycomb"
last_updated: "2026-07-31T23:14:16.398Z"
locale: en
meta:
description: "Niche score 43/100 · £109K/yr market · 143K searches/yr · £10.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £109K/yr market · 143K searches/yr · £10.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honeycomb — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **honeycomb**
**Skip it**
Prices mostly outside the sweet spot ($4.65–$16.01) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 77Competition 26Returns 100Price range 9Avg price 34Brand share 34Review moat 73Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****598.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.10**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£109K**
£109K/yr · 143K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.65–£16.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, honeycomb is a £109K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honeycomb market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£81K–£101K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **33.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**11%**
- Cartwright & Butler38% - Hilltop Honey24% - The Scottish Bee Company10% - natura honey8% - Bulgarian Bee5% - Manuka Doctor4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/honeycomb/trend)
## **Top honeycomb search terms**
- **honeycomb**103K/yr-14.6%5.2% conv. - **honey comb**24K/yr+4.7%5.7% conv. - **raw honeycomb**11K/yr-25.1%5.0% conv. - **honey with honeycomb**5K/yr-24.8%4.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/honeycomb/search-terms)
## **Top honeycomb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cartwright & Butler Natural Honeycomb in Carton 200g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking**Cartwright & Butler**£6.63**4.3★706 rev](https://www.amazon.co.uk/dp/B08KRD6Q6B) [2**Hilltop Honey Cut Comb Slab 200g - Pure and Natural | Premium Quality and Tested For Authenticity | Certified Kosher | Dairy Nut and Gluten Free**Hilltop Honey**£7.67**4.3★2,597 rev](https://www.amazon.co.uk/dp/B00T4OCO6G) [3**Raw Scottish Heather Honeycomb from The Scottish Bee Company 200g - Raw Honeycomb Naturally Cut Once a Year Direct from the Beehives**The Scottish Bee Company**£16.01**4.4★190 rev](https://www.amazon.co.uk/dp/B09TRPNP1P) [4**Cartwright & Butler Natural Honeycomb in Carton 400g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking**Cartwright & Butler**£10.88**4.2★31 rev](https://www.amazon.co.uk/dp/B08KRDS3VG) [5**Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)**natura honey**£6.61**4.2★8 rev](https://www.amazon.co.uk/dp/B0GMKMFHR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)**natura honey**£6.61**8 revtoday](https://www.amazon.co.uk/dp/B0GMKMFHR8) [**Anthap 100% Natural Premium Honeycomb Honey 100% Raw & Unprocessed Rich Golden Flavor Premium Ideal for Breakfast Toast & Desserts Naturally Sweet 400g**Anthap**£15.15**2 rev1y ago](https://www.amazon.co.uk/dp/B0DQLPPB49) [**Natura 100% Honeycomb Raw Honey in Natural Comb Unfiltered Single-Source Bee Honey from Bulgaria Pure Natural Honeycomb in Eco-Friendly Packaging 400gr**natura honey**£8.74**5 rev2y ago](https://www.amazon.co.uk/dp/B0GMK6VDLY) [**BioHoney Wildflowers Organic Raw Honeycomb 200g 100% Pure & Unfiltered Great Taste Award Winner Certified Organic GB-ORG-04 Premium Bulgarian Honey**BioHoney**£13.65**70 rev2y ago](https://www.amazon.co.uk/dp/B0CJ3WS5H3) [**300 g Organic Raw Acacia Honeycomb Natural Pure Fresh Directly from The hive Handmade**Bulgarian Bee**£9.53**696 rev3y ago](https://www.amazon.co.uk/dp/B0CBS49LMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)**natura honey**£6.61**4.2★**▲ 327%**](https://www.amazon.co.uk/dp/B0GMKMFHR8) [**Natura 100% Honeycomb Raw Honey in Natural Comb Unfiltered Single-Source Bee Honey from Bulgaria Pure Natural Honeycomb in Eco-Friendly Packaging 400gr**natura honey**£8.74**4.8★**▲ 250%**](https://www.amazon.co.uk/dp/B0GMK6VDLY) [**Anthap 100% Natural Premium Honeycomb Honey 100% Raw & Unprocessed Rich Golden Flavor Premium Ideal for Breakfast Toast & Desserts Naturally Sweet 400g**Anthap**£15.15**5.0★**▲ 124%**](https://www.amazon.co.uk/dp/B0DQLPPB49) [**Cartwright & Butler Natural Honeycomb in Carton 400g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking**Cartwright & Butler**£10.88**4.2★**▲ 56%**](https://www.amazon.co.uk/dp/B08KRDS3VG) [**Cartwright & Butler Natural Honeycomb in Carton 200g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking**Cartwright & Butler**£6.63**4.3★**▲ 28%**](https://www.amazon.co.uk/dp/B08KRD6Q6B)
**~~View all trending →~~**
## **What buyers say about honeycomb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Good tasting raw honey comb”*
**Quality-Overall**13%
*“The quality of the honeycomb is excellent—pure, natural, and tastes amazing”*
**Value For Money**12%
*“worth it”*
**Sweetness**10%
*“Usually mild and sweet”*
**Gifting Purpose**5%
*“Gift”*
**Flavor**3%
*“Delicious, rich and flavourful”*
**Leak-Proof**3%
*“This didnt leak at all”*
**Nutritional Content**2%
*“Great nutritional value for pets”*
**Natural Ingredients**1%
*“Natura 100% Bulgarian Honeycomb offers a fresh”*
**Ease Of Chewing/Swallowing**1%
*“☑️ Great taste and amazing texture that is slightly chewy with the honeycomb - so different from cheap processed alternatives”*
### **What buyers complain about **
**Quality-Overall**14%
*“Not so happy with this batch as all wax”*
**Taste-Overall**14%
*“No taste”*
**Sweetness**8%
*“Too sweet for me”*
**Value For Money**7%
*“Not worth it”*
**Moist/Dry**6%
*“Ive read reviews saying when some ppl received their item it was dry”*
**Size-Overall**6%
*“Could be a bit bigger”*
**Chunk/Clump/Collection**6%
*“Not happy with the batch I received - very waxy layer on top”*
**Hard Feel**6%
*“I found it too hard you could break a tooth trying to bite into each piece shame”*
**Instructions/User Manual/Troubleshooting**3%
*“courier didn't follow instructions to not leave on floor as cannot pick up”*
**Ease Of Chewing/Swallowing**3%
*“the bee's wax wasn't pleasant to chew”*
## **Common questions**
- **Is honeycomb profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the honeycomb niche?**
- 11 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in honeycomb?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for honeycomb peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the honeycomb niche?**
- Listings span £4.65–£16.01; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 598 reviews — the moat a new listing must climb.
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