---
title: "Trend — honey - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/honey/trend"
last_updated: "2026-07-31T23:14:49.796Z"
locale: en
meta:
  description: "Niche score 54/100 · £1.1M/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £1.1M/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — honey - Flapen"
---

# **honey**

**Worth a look**

Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list.

Market size 79Growth 13Conversion 99Competition 63Returns 100Price range 8Avg price 15Brand share 33Review moat 58Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.1M**

£1.1M/yr · 1.1M searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,161.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£5.50**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.23–£16.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100