---
title: "Honey — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/honey"
last_updated: "2026-07-31T23:14:12.852Z"
locale: en
meta:
description: "Niche score 54/100 · £1.1M/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £1.1M/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Honey — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **honey**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list.
Market size 79Growth 13Conversion 99Competition 63Returns 100Price range 8Avg price 15Brand share 33Review moat 58Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 1.1M searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,161.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.50**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.23–£16.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, honey is a £1.1M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£825K–£1.1M**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**11%**
- Rowse29% - Hilltop Honey26% - by Amazon13% - Morrisons13% - Q honey4% - CO OP4% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.
30K20KSpike '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/honey/trend)
## **Top honey search terms**
- **honey**1.0M/yr-23.3%14.9% conv. - **rowse honey**15K/yr-13.6%10.9% conv. - **runny honey**14K/yr-15.4%23.8% conv. - **squeezy honey**7K/yr-32.0%19.1% conv. - **rowse**4K/yr+28.0%5.1% conv. - **honey squeezy bottle**5K/yr-28.1%8.8% conv. - **hiney**5K/yr-6.2%15.0% conv. - **rowse organic honey**3K/yr-31.4%11.2% conv. - **honey rowse**3K/yr-20.0%12.4% conv. - **amazon honey**4K/yr-53.2%12.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/honey/search-terms)
## **Top honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£44K8%£89K12%£133K16%£177K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Squeezy Naturally Sweet Honey 340g**by Amazon**£1.23**4.6★2,189 rev](https://www.amazon.co.uk/dp/B0923NSGV7) [2**Hilltop Blossom Honey 720g Squeezy Bottle - Pure and Natural Honey | Premium Quality and Tested for Authenticity | Dairy Nut and Gluten Free | Packaging May Vary 720 g (Pack of 1)**Hilltop Honey**£3.32**4.6★2,028 rev](https://www.amazon.co.uk/dp/B07DPT6C56) [3**Morrisons Pure Clear Honey 454g**Morrisons**£2.15**4.6★2,909 rev](https://www.amazon.co.uk/dp/B01BMA83MI) [4**Rowse Honey Runny Honey Squeezy bottle 100% pure & natural 250g**Rowse**£2.07**4.6★602 rev](https://www.amazon.co.uk/dp/B00HCPMHF2) [5**Hilltop Honey - Organic Blossom Honey - Squeezy Bottle - 720g**Hilltop Honey**£3.62**4.5★872 rev](https://www.amazon.co.uk/dp/B085NS9WMC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Raw Farm - Pure Raw Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives**Raw Farm Organic Natural Fresh**£11.78**1,394 rev2y ago](https://www.amazon.co.uk/dp/B0CQNKPD1K) [**Hilltop Honey - Blossom Honey - Squeezy Bottle - 1.36kg**Hilltop Honey**£6.65**1,022 rev3y ago](https://www.amazon.co.uk/dp/B0C1X2PJHN) [**Rowse Squeezy Organic Honey 680g**Rowse**£5.31**68 rev3y ago](https://www.amazon.co.uk/dp/B0BGSVG3FF) [**Q Honey Raw Wildflower Honey 1KG Unfiltered & Unpasteurised Award-Winning**Q honey**£14.34**3,752 rev4y ago](https://www.amazon.co.uk/dp/B09NNL9Z4G) [**Pure Natural Wild Raw Honey 1KG - Unpasteurised Unfiltered Crystallized Natural Estonian Honey - Harvested Sustainably Using 100% Green Energy by Nordmel**Nordmel**£14.89**2,198 rev4y ago](https://www.amazon.co.uk/dp/B09N91DR1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rowse Honey Organic Honey Squeezy bottle 100% pure & natural 340g**Rowse**£3.07**4.3★**▲ 245%**](https://www.amazon.co.uk/dp/B004TGEOH6) [**Rowse Honey Dark & Rich Honey Squeezy bottle 100% pure & natural 340g**Rowse**£2.32**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B0814YKSSF) [**Co Op Squeezy Clear Honey 340g**CO OP**£1.54**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B07MZSQ8R6) [**Hilltop Honey - Blossom Honey - Squeezy Bottle - 340g**Hilltop Honey**£2.12**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B07DPRKGCR) [**Rowse Honey Runny Honey Squeezy bottle 100% pure & natural 250g**Rowse**£2.07**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B00HCPMHF2)
**~~View all trending →~~**
## **What buyers say about honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Delicious honey”*
**Sweetness**20%
*“natural sweetness”*
**Value For Money**11%
*“Excellent value”*
**Quality-Overall**10%
*“The quality is consistent”*
**Flavor**5%
*“Lovely flavour”*
**Vegan/Organic**3%
*“its organic content”*
**Natural Ingredients**3%
*“Genuinely natural”*
**Texture/Consistency-Overall**2%
*“with an exceptional texture”*
**Health Benefits-Overall**1%
*“The health benefits are great”*
**Smell**1%
*“Smell and taste like real honey, and I will highly recommend”*
### **What buyers complain about **
**Taste-Overall**12%
*“Not a nice taste”*
**Sweetness**9%
*“Too much sugar”*
**Advertised Vs Actual Product**6%
*“not as described”*
**Texture/Consistency-Overall**5%
*“I personally dont like the texture of it”*
**Hard Feel**5%
*“Totally solid bit tough to get through”*
**Artificial Sweeteners**4%
*“So wonder if they add artificial sweetners or sugar”*
**Flavor**4%
*“the flavour is not there”*
**Dilute/Watery**4%
*“Watery slop”*
**Ease Of Use**4%
*“Not easy to use at all”*
**Value For Money**3%
*“Total waste of money in my opinion”*
## **Common questions**
- **Is honey profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 30 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the honey niche?**
- 12 brands and 76 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in honey?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for honey peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the honey niche?**
- Listings span £1.23–£16.12; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.
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