---
title: "Honey Whiskey — £733K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/honey-whiskey"
last_updated: "2026-07-31T20:56:04.891Z"
locale: en
meta:
description: "Niche score 46/100 · £733K/yr market · 395K searches/yr · £17.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £733K/yr market · 395K searches/yr · £17.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honey Whiskey — £733K/yr Amazon UK Niche (2026) - Flapen"
---
# **honey whiskey**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 21Conversion 89Competition 11Returns 98Price range 71Avg price 82Brand share 0Review moat 53Quality gap 16
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.85**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.97–£46.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£733K**
£733K/yr · 395K searches
**Review moat**
**Good****1,361.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, honey whiskey is a £733K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey whiskey market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£536K–£714K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Sheep Dog35% - JACKDANIEL'S32% - SHANKY'S WHIP21% - Jim Beam7% - Princes5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/honey-whiskey/trend)
## **Top honey whiskey search terms**
- **jack daniels honey**67K/yr+7.0%10.3% conv. - **shankys whip**32K/yr-10.3%13.0% conv. - **sheepdog peanut butter whisky**25K/yr+3.5%17.2% conv. - **sheep dog peanut butter whiskey**24K/yr-7.2%14.9% conv. - **cherry pie filling**25K/yr-39.1%2.2% conv. - **jim beam black cherry**17K/yr+3.4%13.6% conv. - **honey whiskey**20K/yr-4.7%3.8% conv. - **peanut butter whiskey**14K/yr+1.6%11.0% conv. - **shankys whip irish whiskey**7K/yr+11.4%13.7% conv. - **black cherry**13K/yr-21.3%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/honey-whiskey/search-terms)
## **Top honey whiskey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£73K20%£147K30%£220K40%£293K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea**Sheep Dog**£15.20**4.7★3,089 rev](https://www.amazon.co.uk/dp/B08RD3FYV6) [2**Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots**SHANKY'S WHIP**£19.35**4.8★2,132 rev](https://www.amazon.co.uk/dp/B08YLL825N) [3**Jack Daniels Tennessee Honey 70cl**JACKDANIEL'S**£15.88**4.9★378 rev](https://www.amazon.co.uk/dp/B017UTBCF0) [4**Jack Daniels Tennessee Honey 1L**JACKDANIEL'S**£22.42**4.8★1,704 rev](https://www.amazon.co.uk/dp/B00C795E26) [5**Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV**Jim Beam**£13.73**4.6★117 rev](https://www.amazon.co.uk/dp/B08YPRFFWM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shankys Whip | Shot Glass Gift Pack | Irish Whiskey Liqueur Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Blend Toffee Liqueur | Whisky Cocktails Gift Shots Spirits Gift Box**SHANKY'S WHIP**£22.65**2,132 rev1y ago](https://www.amazon.co.uk/dp/B0DJ9BMMC8) [**Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)**SHANKY'S WHIP**£46.49**2,132 rev2y ago](https://www.amazon.co.uk/dp/B0CYHBMCSR) [**Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV**Jim Beam**£13.73**117 rev5y ago](https://www.amazon.co.uk/dp/B08YPRFFWM) [**Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots**SHANKY'S WHIP**£19.35**2,132 rev5y ago](https://www.amazon.co.uk/dp/B08YLL825N) [**Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea**Sheep Dog**£15.20**3,089 rev5y ago](https://www.amazon.co.uk/dp/B08RD3FYV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jack Daniels Tennessee Honey 1L**JACKDANIEL'S**£22.42**4.8★**▲ 85%**](https://www.amazon.co.uk/dp/B00C795E26) [**Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV**Jim Beam**£13.73**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B08YPRFFWM) [**Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)**SHANKY'S WHIP**£46.49**4.8★**▲ 19%**](https://www.amazon.co.uk/dp/B0CYHBMCSR) [**Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea**Sheep Dog**£15.20**4.7★**— 5%**](https://www.amazon.co.uk/dp/B08RD3FYV6) [**Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots**SHANKY'S WHIP**£19.35**4.8★**— 3%**](https://www.amazon.co.uk/dp/B08YLL825N)
**~~View all trending →~~**
## **What buyers say about honey whiskey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Excellent taste”*
**Alcohol Flavor**18%
*“wonderful drink neat”*
**Value For Money**14%
*“Great price”*
**Sweetness**9%
*“very sweet”*
**Flavor**8%
*“Lovely flavour”*
**Quality-Overall**7%
*“Excellent product”*
**Gifting Purpose**6%
*“A nice gift – much appreciated”*
**Advertised Vs Actual Product**4%
*“It does the job”*
**Storage Temperature**1%
*“Its the perfect excuse to stay in, keep warm & hibernate until this ghastly weather is over for another year”*
**Blend/Ratio**1%
*“mix in a little kirsch”*
### **What buyers complain about **
**Sweetness**17%
*“I'm not one for sweet drinks”*
**Value For Money**13%
*“costly”*
**Alcohol Flavor**8%
*“dont usually like whiskey”*
**Taste-Overall**8%
*“Tined red cherries dont taste like they used to not the same anymore someone really needs to tell them that the filling tastes off”*
**Flavor**7%
*“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”*
**Functionality-Overall**4%
*“This should not work”*
**Artificial Sweeteners**4%
*“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”*
**Blend/Ratio**4%
*“Bit of a mix up it seems”*
**Alcohol Content**4%
*“Truthfully, Im a little sensitive to alcohol”*
## **Common questions**
- **Is honey whiskey profitable to sell on Amazon United Kingdom?**
- The niche generates £733K/yr across 10 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the honey whiskey niche?**
- 5 brands and 51 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in honey whiskey?**
- Top complaints mined from reviews: Sweetness, Value For Money, Alcohol Flavor. The return rate is 0.4%.
- **When does demand for honey whiskey peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the honey whiskey niche?**
- Listings span £1.97–£46.49; the average listing price is £17.85 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.
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