---
title: "Trend — holi colour powder - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/holi-colour-powder/trend"
last_updated: "2026-07-31T21:50:06.820Z"
locale: en
meta:
  description: "Niche score 45/100 · £155K/yr market · 52K searches/yr · £35.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £155K/yr market · 52K searches/yr · £35.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — holi colour powder - Flapen"
---

# **holi colour powder**

**Skip it**

Soft demand (-24.4% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 13Conversion 81Competition 27Returns 96Price range 26Avg price 95Brand share 20Review moat 94Quality gap 35

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£35.29**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****124.21**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£155K**

£155K/yr · 52K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£6.36–£337.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-24.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")