---
title: "Holi Colour Powder — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/holi-colour-powder"
last_updated: "2026-07-31T20:55:55.329Z"
locale: en
meta:
description: "Niche score 45/100 · £155K/yr market · 52K searches/yr · £35.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £155K/yr market · 52K searches/yr · £35.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Holi Colour Powder — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **holi colour powder**
**Skip it**
Soft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 13Conversion 81Competition 27Returns 96Price range 26Avg price 95Brand share 20Review moat 94Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£35.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****124.21**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£155K**
£155K/yr · 52K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£6.36–£337.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, holi colour powder is a £155K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Jul–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **holi colour powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£106K–£141K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#9,296**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **213 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**34**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- Festive Colours30% - Pick N Save28% - Generic17% - festofcolor14% - DALTON MANOR5% - Pound Veg2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jul, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/holi-colour-powder/trend)
## **Top holi colour powder search terms**
- **colour run powder**8K/yr+396.5%3.9% conv. - **powder paint**14K/yr+17.7%3.7% conv. - **holi powder**6K/yr-28.3%7.1% conv. - **powder paint for throwing**3K/yr+305.9%8.7% conv. - **colour powder**4K/yr+80.5%4.7% conv. - **holi colour powder**10K/yr-89.3%4.8% conv. - **powder paint for kids**3K/yr-35.8%3.4% conv. - **holi colours**3K/yr-94.7%8.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/holi-colour-powder/search-terms)
## **Top holi colour powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£31K30%£46K40%£62K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Premium Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural & Child Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture (100g [Pack of 10])](https://m.media-amazon.com/images/I/51X5K1fFDIL.jpg)**Premium Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural & Child Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture (100g \[Pack of 10\])**Pick N Save**£11.32**4.5★88 rev](https://www.amazon.co.uk/dp/B0BW4QDW4L) [2**Festive Colours Powder 6 * 50GMs. SGS UK EN-71 Safety Tested Pet Safe Easy Clean Festivals & Colour Runs**Festive Colours**£6.36**4.8★11 rev](https://www.amazon.co.uk/dp/B0CQP9RRKX) [3**6 * 50GMs NON TOXIC HOLI COLOURED POWDER FOR COLOUR RUN PHOTOSHOTS GENDER REVEAL PARTIES FESTIVALS AND VARIOUS ART**Generic**£6.39**4.7★219 rev](https://www.amazon.co.uk/dp/B08971GFGW) [4**FestOfColor 14 Packets 50g Each 7 Brilliant Color Holi Powder Powder for Photograpy Color Party Holi Event Birthday Party Rainbow Party Photoshoots Trampoline Fun Gender Reveals Festivals**festofcolor**£18.71**4.5★192 rev](https://www.amazon.co.uk/dp/B08Z8GC2G6) [5**6 X100gms HOLI COLOURED POWDER FOR COLOUR RUN GENDER REVEAL AND VARIOUS ART**Generic**£8.15**4.6★79 rev](https://www.amazon.co.uk/dp/B0BTQ2P346)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture 50g (Pack of 10)**Pick N Save**£7.34**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYQ8RLNL) [**Luckymica Mica Powder 36 Colors Mica Powder for Resin Epoxy Resin Pigment Powder Set 108g for Soap Making Art Crafts Nails Dye**Luckymica**£12.49**183 rev5mo ago](https://www.amazon.co.uk/dp/B0F8BZP7VJ) [**SATVIK Set of 5 - Purely Velvet Touch Holi Gulal Colors Gift Box | Natural & Eco-Friendly Color Powder | Skin-Friendly & Safe Holi Colors**SATVIK**£18.83**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GK22CHXD) [**FestOfColor 100 Packets - 50gram Each Holi Powder Color Powder Gender Reveals Baby Shower Parties Rangoli Diwali Smoke for Photography Natural Color Wars Rainbow Party Festivals**festofcolor**£112.39**2 rev1y ago](https://www.amazon.co.uk/dp/B0DVGYNW93) [**Matio Color Run Powder 12 Pack 3.5oz/100g Each Natural Holi Powders Assorted Coloring Rangoli Bulk Washable Chalk Powders Paint for Color War Summer Camp Photography Smoke Gender Reveals**Matio**£16.32**144 rev1y ago](https://www.amazon.co.uk/dp/B0CZPZ7DH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Holi Colors Easy Wash Festive Color Color Run - 1 KG Bag (RED)**Generic**£9.14**3.6★**▲ 195%**](https://www.amazon.co.uk/dp/B09RRHKLKB) [**Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture 50g (Pack of 10)**Pick N Save**£7.34**5.0★**▲ 192%**](https://www.amazon.co.uk/dp/B0GYQ8RLNL) [**Luckymica Mica Powder 36 Colors Mica Powder for Resin Epoxy Resin Pigment Powder Set 108g for Soap Making Art Crafts Nails Dye**Luckymica**£12.49**4.5★**▲ 132%**](https://www.amazon.co.uk/dp/B0F8BZP7VJ) [**SATVIK Set of 5 - Purely Velvet Touch Holi Gulal Colors Gift Box | Natural & Eco-Friendly Color Powder | Skin-Friendly & Safe Holi Colors**SATVIK**£18.83**0.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0GK22CHXD) [**DALTON MANOR 10KG BULK BOXES HOLI GULAL FESTIVAL COLOUR RUN THROWING POWDER CHOOSE FROM 6 COLOURS (ALL 6 COLOURS 10KG OF EACH)**DALTON MANOR**£337.32**5.0★**▲ 96%**](https://www.amazon.co.uk/dp/B09SGKRGPJ)
**~~View all trending →~~**
## **What buyers say about holi colour powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“They mix well, look great and you get a nice variety of colours to try”*
**Value For Money**19%
*“the deal seems fair”*
**Fun/Entertainment Experience**17%
*“So much fun”*
**Quality-Overall**15%
*“I would say that the quality is good”*
**Brightness/Shine/Glow**13%
*“Nice glow in the dark”*
**Advertised Vs Actual Product**4%
*“As advertised”*
### **What buyers complain about **
**Color**61%
*“Im not very impressed with the colour pigments”*
**Quality-Overall**28%
*“Disappointing Results – Poor Blending”*
**Brightness/Shine/Glow**11%
*“they dont leave a nice shine or anything when dry”*
### **Top return reasons **
**Color**23%
**Leak-Proof**13%
**Value For Money**12%
**Quality-Overall**11%
**Size-Overall**10%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Paint Quality**4%
**Compatibility-Overall**4%
**Ethically/Sustainably Sourced**2%
## **Common questions**
- **Is holi colour powder profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the holi colour powder niche?**
- 10 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in holi colour powder?**
- Top complaints mined from reviews: Color, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.8%.
- **When does demand for holi colour powder peak?**
- Demand peaks in Mar–Jul–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the holi colour powder niche?**
- Listings span £6.36–£337.32; the average listing price is £35.29 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.
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