---
title: "Hoisin Sauce — £99K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hoisin-sauce"
last_updated: "2026-07-31T20:52:26.532Z"
locale: en
meta:
description: "Niche score 36/100 · £99K/yr market · 71K searches/yr · £6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £99K/yr market · 71K searches/yr · £6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hoisin Sauce — £99K/yr Amazon UK Niche (2026) - Flapen"
---
# **hoisin sauce**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 14Conversion 100Competition 16Returns 100Price range 0Avg price 18Brand share 0Review moat 50Quality gap 42
**Conversion**
**Incredible****21.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,501.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£99K**
£99K/yr · 71K searches
**Avg price**
**Bad****£6.39**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.89–£12.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, hoisin sauce is a £99K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hoisin sauce market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£80K–£96K**
- units × avg price
- **Conversion rate**
- **21.9%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Blue Dragon38% - Flying Goose33% - Lee Kum Kee25% - Sharwood's2% - Starry Mart2%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -22.1% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/hoisin-sauce/trend)
## **Top hoisin sauce search terms**
- **hoisin sauce**61K/yr-19.3%16.5% conv. - **hoisin**5K/yr-25.9%17.1% conv. - **hoisin sauce chinese**5K/yr-49.9%8.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/hoisin-sauce/search-terms)
## **Top hoisin sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More**Blue Dragon**£2.25**4.8★60 rev](https://www.amazon.co.uk/dp/B0D68KKQMS) [2**Flying Goose Hoi Sin Sauce 455 ml**Flying Goose**£5.77**4.7★5,267 rev](https://www.amazon.co.uk/dp/B00710V7CC) [3**Lee Kum Kee Gluten Free Hoisin Sauce 210g**Lee Kum Kee**£1.96**4.5★389 rev](https://www.amazon.co.uk/dp/B082VWV7RW) [4**Lee Kum Kee Hoisin Sauce Vegan 2.45 kg (Pack of 1)**Lee Kum Kee**£12.07**4.5★713 rev](https://www.amazon.co.uk/dp/B004L5BQCQ) [5**Flying Goose Hoi Sin Sauce 455 ml (Pack of 2)**Flying Goose**£8.10**4.7★5,267 rev](https://www.amazon.co.uk/dp/B004L5DI9U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More**Blue Dragon**£2.25**60 rev2y ago](https://www.amazon.co.uk/dp/B0D68KKQMS) [**Lee Kum Kee Sweet Hoisin Sauce in Bottle for Stir Fry Cooking Big Size 567g (Pack of 2) VEGAN**Starry Mart**£10.47**7 rev2y ago](https://www.amazon.co.uk/dp/B0CXF8X2FZ) [**Lee Kum Kee Gluten Free Hoisin Sauce 210g**Lee Kum Kee**£1.96**389 rev6y ago](https://www.amazon.co.uk/dp/B082VWV7RW) [**Flying Goose Hoi Sin Sauce 455 ml**Flying Goose**£5.77**5,267 rev8y ago](https://www.amazon.co.uk/dp/B00710V7CC) [**Sharwoods Hoisin Marinade 290 g**Sharwood's**£3.39**71 rev8y ago](https://www.amazon.co.uk/dp/B07WG1FQJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More**Blue Dragon**£2.25**4.8★**▲ 20%**](https://www.amazon.co.uk/dp/B0D68KKQMS) [**Flying Goose Hoi Sin Sauce 455 ml**Flying Goose**£5.77**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B00710V7CC) [**Lee Kum Kee Sweet Hoisin Sauce in Bottle for Stir Fry Cooking Big Size 567g (Pack of 2) VEGAN**Starry Mart**£10.47**3.6★**▲ 14%**](https://www.amazon.co.uk/dp/B0CXF8X2FZ) [**Sharwoods Hoisin Marinade 290 g**Sharwood's**£3.39**4.4★**— 3%**](https://www.amazon.co.uk/dp/B07WG1FQJL) [**Lee Kum Kee Gluten Free Hoisin Sauce 210g**Lee Kum Kee**£1.96**4.5★**— 2%**](https://www.amazon.co.uk/dp/B082VWV7RW)
**~~View all trending →~~**
## **What buyers say about hoisin sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Lovely sauce”*
**Value For Money**17%
*“Good value for money”*
**Flavor**15%
*“Good flavour”*
**Quality-Overall**9%
*“Great quality”*
**Cooking Instructions**4%
*“excellent for stir fry s”*
**Spiciness**4%
*“very tasty sauce”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Freshness**2%
*“Saved 30% buying from fresh”*
**Ease Of Use**2%
*“Easy to use”*
**Thickness**2%
*“Nice taste and thickness”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“false advertisement of this product have resulted in my wife becoming very poorly”*
**Quality-Overall**13%
*“Quality issue”*
**Salt Content**13%
*“salt that was the consistency”*
**Natural Resource Wastage**13%
*“money wasted”*
**Value For Money**6%
*“Before you think this is expensive”*
**Flavor**6%
*“Not My Usual Hoisin Sauce Flavour”*
**Size-Overall**6%
*“B. Bigger than expected”*
**Color**6%
*“Not the same as the much lighter in colour I am used to”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Certifications**50%
## **Common questions**
- **Is hoisin sauce profitable to sell on Amazon United Kingdom?**
- The niche generates £99K/yr across 11 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the hoisin sauce niche?**
- 5 brands and 53 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hoisin sauce?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Salt Content. The return rate is 0.0%.
- **When does demand for hoisin sauce peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the hoisin sauce niche?**
- Listings span £0.89–£12.07; the average listing price is £6.39 (sweet spot $15–$100). The average incumbent carries 1,501 reviews — the moat a new listing must climb.
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