---
title: "High Protein Snacks — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/high-protein-snacks"
last_updated: "2026-07-31T20:51:36.690Z"
locale: en
meta:
description: "Niche score 48/100 · £57K/yr market · 52K searches/yr · £19.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £57K/yr market · 52K searches/yr · £19.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "High Protein Snacks — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **high protein snacks**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 25Conversion 64Competition 29Returns 100Price range 74Avg price 86Brand share 18Review moat 75Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.35**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****517.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£9.31–£31.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£57K**
£57K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, high protein snacks is a £57K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **high protein snacks market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£58K–£77K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **44%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**4%**
- Mars66% - Myprotein12% - Warrior6% - Bounty5% - Grenade4% - Snickers4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/high-protein-snacks/trend)
## **Top high protein snacks search terms**
- **mars protein bars**26K/yr+15.6%6.3% conv. - **protein chocolate**15K/yr-26.7%0.5% conv. - **mars protein**7K/yr+28.1%3.8% conv. - **chocolate brownie protein powder**4K/yr-17.7%6.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/high-protein-snacks/search-terms)
## **Top high protein snacks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mars Protein Bar Milk Chocolate 12 × 57g 18g Protein Low Sugar (2g) HighProtein Snack for Gym Work & OntheGo**Mars**£18.29**3.9★79 rev](https://www.amazon.co.uk/dp/B0DXLFFQ51) [2**Mars Protein Caramel Nougat & Milk Chocolate Bars 18 x 50g**Mars**£26.29**4.3★254 rev](https://www.amazon.co.uk/dp/B07VPV4VKZ) [3**Mars Orange Chocolate Low Sugar High Protein Bars 12×55g | 18g Protein Only 2g Sugar | Healthy Energy Snack Individually Wrapped Protein Bar for Fitness Gym & OntheGo Fuel**Mars**£18.15**3.7★12 rev](https://www.amazon.co.uk/dp/B0GNMZGDKM) [4**Mars Salted Caramel Protein Bar 12 × 57g 18g Protein Low Sugar (2g) HighProtein Chocolate Snack for Gym Work & OntheGo**Mars**£19.06**4.1★191 rev](https://www.amazon.co.uk/dp/B0CND8S9TJ) [5**Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 1 kg (31 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey**Myprotein**£28.98**4.5★33 rev](https://www.amazon.co.uk/dp/B0GT5BZXCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 1 kg (31 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey**Myprotein**£28.98**33 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5BZXCN) [**Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 500 g (15 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey**Myprotein**£17.93**33 rev4mo ago](https://www.amazon.co.uk/dp/B0GT57WW8J) [**Myprotein Impact Whey Protein Powder | Chocolate Brownie - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£23.36**33 rev4mo ago](https://www.amazon.co.uk/dp/B0GRHF7QDX) [**Mars Orange Chocolate Low Sugar High Protein Bars 12×55g | 18g Protein Only 2g Sugar | Healthy Energy Snack Individually Wrapped Protein Bar for Fitness Gym & OntheGo Fuel**Mars**£18.15**12 rev5mo ago](https://www.amazon.co.uk/dp/B0GNMZGDKM) [**Grenade Limited Edition Creme Egg Flavour Soft Core Protein Bar - High Protein Low Sugar 18 x 45 g**Grenade**£18.05**304 rev7mo ago](https://www.amazon.co.uk/dp/B0G49Z9J48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mars Orange Chocolate Low Sugar High Protein Bars 12×55g | 18g Protein Only 2g Sugar | Healthy Energy Snack Individually Wrapped Protein Bar for Fitness Gym & OntheGo Fuel**Mars**£18.15**3.7★**▲ 187%**](https://www.amazon.co.uk/dp/B0GNMZGDKM) [**Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 1 kg (31 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey**Myprotein**£28.98**4.5★**▲ 142%**](https://www.amazon.co.uk/dp/B0GT5BZXCN) [**Myprotein Impact Whey Protein Powder | Chocolate Brownie - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£23.36**4.2★**▲ 133%**](https://www.amazon.co.uk/dp/B0GRHF7QDX) [**Mars Hi Protein Salted Caramel Bar (12 x 59g) - High Protein Energy Snack with Salted Caramel Nougat and Real Milk Chocolate - Contains 20g Protein**Mars**£27.35**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B08284HWZS) [**Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 500 g (15 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey**Myprotein**£17.93**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B0GT57WW8J)
**~~View all trending →~~**
## **What buyers say about high protein snacks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Enjoy the taste”*
**Nutritional Content**22%
*“Good protein powder”*
**Value For Money**10%
*“Reasonable Price”*
**Flavor**7%
*“rich in flavor”*
**Quality-Overall**4%
*“Good quality though, good macros, good taste”*
**Sweetness**4%
*“Very chocolate lovely”*
**Texture/Consistency-Overall**2%
*“Smooth consistency - Nice taste”*
**Soft Feel**1%
*“It has a soft”*
**Blend/Ratio**1%
*“Easy to mix”*
**Solubility**1%
*“Nice taste and does dissolve well”*
### **What buyers complain about **
**Taste-Overall**26%
*“very artificial taste”*
**Nutritional Content**8%
*“what you fail to mention is the 9.4gr of saturated fat”*
**Flavor**6%
*“Not as the other flavours”*
**Sweetness**6%
*“Disgustingly over-sweetened”*
**Texture/Consistency-Overall**5%
*“The texture is rather spongy”*
**Value For Money**4%
*“Price increase”*
**Ease Of Chewing/Swallowing**4%
*“Too chewy, not healthy”*
**Moist/Dry**4%
*“they are really dry and chewy”*
**Artificial Sweeteners**3%
*“artificial sweeteners”*
**Advertised Vs Actual Product**2%
*“Nothing like the picture that accompanies the image of chocolate brownie”*
### **Top return reasons **
**Functionality-Overall**33%
**Taste-Overall**33%
**Leak-Proof**33%
## **Common questions**
- **Is high protein snacks profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 16 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the high protein snacks niche?**
- 7 brands and 63 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in high protein snacks?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- **When does demand for high protein snacks peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the high protein snacks niche?**
- Listings span £9.31–£31.25; the average listing price is £19.35 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.
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