---
title: "Hersheys Kisses — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hersheys-kisses"
last_updated: "2026-07-31T20:56:02.683Z"
locale: en
meta:
description: "Niche score 43/100 · £49K/yr market · 102K searches/yr · £16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £49K/yr market · 102K searches/yr · £16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hersheys Kisses — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **hersheys kisses**
**Skip it**
Soft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 8Conversion 37Competition 30Returns 100Price range 70Avg price 78Brand share 12Review moat 86Quality gap 90
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****283.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.05**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.05–£37.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£49K**
£49K/yr · 102K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-34.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, hersheys kisses is a £49K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hersheys kisses market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£64K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,014**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **44%**
- **Out of stock**
- **28.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**2%**
- Broadway candy42% - Kisses31% - Hershey's12% - Intergalactic Sweets7% - Generic4% - Bug's Pantry3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/hersheys-kisses/trend)
## **Top hersheys kisses search terms**
- **hersheys kisses**48K/yr-44.6%4.1% conv. - **kisses chocolates**17K/yr-15.7%2.3% conv. - **hershey kisses**18K/yr-20.0%1.9% conv. - **kisses**8K/yr-35.3%1.7% conv. - **chocolate kisses**6K/yr-34.1%1.6% conv. - **kisses chocolates hersheys**4K/yr-39.9%2.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/hersheys-kisses/search-terms)
## **Top hersheys kisses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hersheys Kisses Milk Chocolate Share Pack 306g**Kisses**£14.04**4.6★2,532 rev](https://www.amazon.co.uk/dp/B07N22CFVY) [2**Chocolate Bulk Bags (1kg Silver)**Broadway candy**£20.39**4.1★46 rev](https://www.amazon.co.uk/dp/B0CW1XZ9WJ) [3**Broadway Candy 900g Blissful Kisses Hamper - American Sweets Gift Box - Chocolates Minis Hamper - An Assortment of Kisses for Kids Adults Birthday Valentine Special Occasion**Broadway candy**£19.41**4.4★130 rev](https://www.amazon.co.uk/dp/B0CSG6XZMD) [4**Hersheys Kisses Milk Chocolate Miniature Bag 43g (1.55oz)**Hershey's**£5.05**3.0★32 rev](https://www.amazon.co.uk/dp/B000SM126G) [5**Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion**Broadway candy**£37.90**4.1★7 rev](https://www.amazon.co.uk/dp/B0G39CQ1XH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**American Kisses Classic Candy Milk 137g**Intergalactic Sweets**£7.37**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G4R8HQSW) [**American Classic Kisses Candy Milk Chocolate 137g**Generic**£8.50**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G4R8JJFJ) [**Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion**Broadway candy**£37.90**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G39CQ1XH) [**Kisses Almond & Kisses Milk Selection | Classic Retro American Candy**Generic**£10.73**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G3B3V69R) [**Kisses Almond & Milk Selection | Classic Retro American Candy | Exclusive to INTERGALACTIC SWEETS**Intergalactic Sweets**£12.20**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G2YK9RZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion**Broadway candy**£37.90**4.1★**▲ 289%**](https://www.amazon.co.uk/dp/B0G39CQ1XH) [**American Kisses Classic Candy Milk 137g**Intergalactic Sweets**£7.37**5.0★**▲ 164%**](https://www.amazon.co.uk/dp/B0G4R8HQSW) [**Broadway Candy 500g Blissful Jar- American Sweets Gift Hamper - Chocolates Minis - an Assortment for Kids Adults Birthday Valentine Special Occasion**Broadway candy**£16.97**0.0★**▲ 143%**](https://www.amazon.co.uk/dp/B0FWKLCCJF) [**Hersheys Kisses Milk Chocolate Share Pack 306g**Kisses**£14.04**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B07N22CFVY) [**Broadway Candy Sweets Jar 600g - Kisses Original - Individually Wrapped American Sweets - Bite-Sized Chocolates in Silver - Approximately 120 Pieces**Broadway candy**£14.26**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B0BVMQSBK1)
**~~View all trending →~~**
## **What buyers say about hersheys kisses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good price for amount”*
**Taste-Overall**26%
*“Very tasty and loads of chocolates and varieties of chocolates”*
**Gifting Purpose**18%
*“Presentable gift”*
**Sweetness**14%
*“Perfect sweet”*
**Flavor**8%
*“Classic Hersheys Flavour”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Baking**3%
*“making it perfect for snacking, baking, or sharing”*
### **What buyers complain about **
**Taste-Overall**44%
*“doesnt taste good”*
**Value For Money**22%
*“What a disgusting price for the size of the bags”*
**Quality-Overall**22%
*“Very bad quality of the chocolate”*
**Size-Overall**11%
*“The packs are a lot smaller than expected”*
## **Common questions**
- **Is hersheys kisses profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hersheys kisses niche?**
- 7 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in hersheys kisses?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- **When does demand for hersheys kisses peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the hersheys kisses niche?**
- Listings span £5.05–£37.90; the average listing price is £16.05 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.
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