---
title: "Hazelnuts — £152K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hazelnuts"
last_updated: "2026-07-31T19:19:54.370Z"
locale: en
meta:
description: "Niche score 56/100 · £152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hazelnuts — £152K/yr Amazon UK Niche (2026) - Flapen"
---
# **hazelnuts**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 18Conversion 89Competition 52Returns 100Price range 39Avg price 56Brand share 51Review moat 84Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****321.65**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.68**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.37–£22.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£152K**
£152K/yr · 113K searches
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hazelnuts is a £152K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hazelnuts market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£190K–£254K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#733**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **65%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**21%**
- by Amazon32% - Morrisons19% - Nature's Balance10% - zeina LOVE OUR FOOD8% - Old India6% - Grape Tree5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
3K2KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/hazelnuts/trend)
## **Top hazelnuts search terms**
- **hazelnuts**75K/yr-13.0%10.1% conv. - **hazelnut**14K/yr-17.8%4.5% conv. - **roasted hazelnuts**10K/yr-24.5%10.7% conv. - **hazelnuts 1kg**5K/yr+21.4%8.1% conv. - **blanched hazelnuts**4K/yr-18.8%10.4% conv. - **hazel nuts**3K/yr-10.0%8.2% conv. - **hazlenuts**2K/yr-21.8%14.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/hazelnuts/search-terms)
## **Top hazelnuts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£46K40%£61K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Roasted Hazelnuts 200g**by Amazon**£3.36**4.7★900 rev](https://www.amazon.co.uk/dp/B0F8JYBHKF) [2**Morrisons Hazelnuts 250g**Morrisons**£2.37**4.4★162 rev](https://www.amazon.co.uk/dp/B076D56RRM) [3**Zeina Blanched Hazelnuts (1Kg) - Gluten-Free and Vegan Approved Whole Hazelnuts with Iron Vitamins and Fibre for Healthy Cooking Snacking and Salads Suitable for Vegetarians Vegans and Coeliacs**zeina LOVE OUR FOOD**£19.82**4.5★269 rev](https://www.amazon.co.uk/dp/B072KNTZN8) [4**by Amazon Roasted Hazelnuts 500g**by Amazon**£8.92**4.7★900 rev](https://www.amazon.co.uk/dp/B0F8K55RSW) [5**Natures Balance Whole Raw Hazelnut 500g**Nature's Balance**£10.00**3.8★64 rev](https://www.amazon.co.uk/dp/B0DPHZRXBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tropgo Raw Hazelnuts 1kg - Packed Fresh Large Hazelnut - Premium Quality Nuts for a Healthy Heart High in Fibre & Minerals - Perfect for Snacking**Tropgo**£19.43**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GTZRNFRV) [**Minton & Donello - Organic Hazelnut Whole Kernels 250g**Minton & Donello**£5.76**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GQTC6DZQ) [**Morrisons The Best Hazelnut Creme 300g**Morrisons**£2.77**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVY9VCB) [**by Amazon Roasted Hazelnuts 200g**by Amazon**£3.36**900 rev1y ago](https://www.amazon.co.uk/dp/B0F8JYBHKF) [**by Amazon Roasted Hazelnuts 500g**by Amazon**£8.92**900 rev1y ago](https://www.amazon.co.uk/dp/B0F8K55RSW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tropgo Raw Hazelnuts 1kg - Packed Fresh Large Hazelnut - Premium Quality Nuts for a Healthy Heart High in Fibre & Minerals - Perfect for Snacking**Tropgo**£19.43**4.3★**▲ 365%**](https://www.amazon.co.uk/dp/B0GTZRNFRV) [**Minton & Donello - Organic Hazelnut Whole Kernels 250g**Minton & Donello**£5.76**3.1★**▲ 269%**](https://www.amazon.co.uk/dp/B0GQTC6DZQ) [**Hides Fine Foods - Whole Roasted & Blanched Hazelnuts 500g - GMO - Free - Suitable for Vegetarians - Cooking - Salads - Snacking - Desserts - Cakes - Cookies**Hides Fine Foods**£9.25**4.1★**▲ 187%**](https://www.amazon.co.uk/dp/B08SMQQWDM) [**Zeina Blanched Hazelnuts (1Kg) - Gluten-Free and Vegan Approved Whole Hazelnuts with Iron Vitamins and Fibre for Healthy Cooking Snacking and Salads Suitable for Vegetarians Vegans and Coeliacs**zeina LOVE OUR FOOD**£19.82**4.5★**▲ 165%**](https://www.amazon.co.uk/dp/B072KNTZN8) [**Grape Tree New Season Raw Hazelnut Kernels 1kg. Natural Whole Hazelnuts Raw Nuts & Organic Style Nut Food for Squirrels Birds & Wild Bird Feeders High Fibre Healthy Snack Baking & Cooking**Grape Tree**£18.84**3.7★**▲ 157%**](https://www.amazon.co.uk/dp/B08FWGXX55)
**~~View all trending →~~**
## **What buyers say about hazelnuts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“These particular hazelnuts are high quality”*
**Taste-Overall**23%
*“Taste good”*
**Freshness**10%
*“Fresh and crunchy”*
**Pet Friendly**6%
*“the excellent service from Superpet. the product arriving early again”*
**Flavor**6%
*“Good quality, consistent flavour”*
**Value For Money**4%
*“good value purchase”*
**Crispiness**4%
*“Crunchy, Nutty & Delicious”*
**Health Benefits-Overall**2%
*“Great add to my yoghurt”*
**Nutritional Content**2%
*“That said, the skin adds extra fibre, and nutritionally they offer a good balance of healthy fats and protein with relatively low sugar”*
**Salt Content**1%
*“Great size, fresh and saltiness”*
### **What buyers complain about **
**Stale/Rotten/Spoiled**18%
*“Not fresh”*
**Taste-Overall**12%
*“As bagged nuts can sometimes taste a bit stale”*
**Quality-Overall**11%
*“These nuts are rather inferior in quality, I found”*
**Size-Overall**11%
*“There is some inconsistency in sizing”*
**Value For Money**6%
*“a little expensive for the amount”*
**Soft Feel**5%
*“A bit soft”*
**Flavor**5%
*“Not much flavour”*
**Bitter**5%
*“Very small and bitter”*
**Ease Of Chewing/Swallowing**2%
*“The last bag is impossible to eat”*
**Hard Feel**2%
*“harder”*
## **Common questions**
- **Is hazelnuts profitable to sell on Amazon United Kingdom?**
- The niche generates £152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hazelnuts niche?**
- 15 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in hazelnuts?**
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for hazelnuts peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hazelnuts niche?**
- Listings span £2.37–£22.95; the average listing price is £12.68 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.
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