---
title: "Search terms — hayfever wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hayfever-wipes/search-terms"
last_updated: "2026-07-31T23:36:25.614Z"
locale: en
meta:
  description: "Niche score 49/100 · £27K/yr market · 35K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £27K/yr market · 35K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hayfever wipes - Flapen"
---

# **hayfever wipes**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 97Conversion 92Competition 19Returns 100Price range 0Avg price 19Brand share 0Review moat 58Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+192.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,168.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£6.67**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£27K**

£27K/yr · 35K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.14–£14.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")