---
title: "Hayfever Wipes — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/hayfever-wipes"
last_updated: "2026-07-31T20:18:24.150Z"
locale: en
meta:
description: "Niche score 49/100 · £27K/yr market · 35K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £27K/yr market · 35K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hayfever Wipes — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **hayfever wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 97Conversion 92Competition 19Returns 100Price range 0Avg price 19Brand share 0Review moat 58Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+192.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,168.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£27K**
£27K/yr · 35K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.14–£14.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, hayfever wipes is a £27K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hayfever wipes market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£33K–£40K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- HayMax69% - NUAGÉ24% - EETU7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +192.2% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 36.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/hayfever-wipes/trend)
## **Top hayfever wipes search terms**
- **haymax**6K/yr+204.5%19.3% conv. - **haymax allergen barrier balm**5K/yr+281.3%17.0% conv. - **nuage hayfever**3K/yr+473.9%13.7% conv. - **hayfever balm**3K/yr+394.0%17.9% conv. - **nuagé**4K/yr+44.5%2.9% conv. - **nuage**7K/yr+34.9%3.7% conv. - **hay max**3K/yr+271.8%16.5% conv. - **hay max hayfever balm**2K/yr+338.9%22.7% conv. - **hayfever barrier balm**2K/yr+231.7%21.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/hayfever-wipes/search-terms)
## **Top hayfever wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£11K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HayMax Allergen Barrier Balm - Pure 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Suitable for Adults Kids & Pregnant Women**HayMax**£7.03**4.2★2,307 rev](https://www.amazon.co.uk/dp/B001CSVQJS) [2**Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)**NUAGÉ**£1.53**4.3★799 rev](https://www.amazon.co.uk/dp/B089579FV4) [3**HayMax Allergen Barrier Balm Triple Tin Pure | Pack of 3 | Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm | Traps Pollen Dust & Other Allergen Particles | Apply Around The Nose & Eyes**HayMax**£14.03**4.3★641 rev](https://www.amazon.co.uk/dp/B0013GALOU) [4**HayMax Allergen Barrier Balm - Aloe Vera 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Great for Adults Kids & Pregnant Women**HayMax**£7.02**4.2★2,307 rev](https://www.amazon.co.uk/dp/B002EX47Q4) [5**Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands**EETU**£7.07**4.5★191 rev](https://www.amazon.co.uk/dp/B0C3BBYSLZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)**NUAGÉ**£1.14**217 rev3y ago](https://www.amazon.co.uk/dp/B0BT7SV3M9) [**Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands**EETU**£7.07**191 rev4y ago](https://www.amazon.co.uk/dp/B0C3BBYSLZ) [**Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)**NUAGÉ**£1.53**799 rev6y ago](https://www.amazon.co.uk/dp/B089579FV4) [**Nuage Hayfever Relief Wipes Resealable Pack**NUAGÉ**£1.30**2,117 rev7y ago](https://www.amazon.co.uk/dp/B07RM4PZC3) [**HayMax Allergen Barrier Balm - For Kids 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Traps & Blocks Pollen Dust & Other Allergen Particles - Apply Around the Nose & Eyes**HayMax**£6.52**159 rev10y ago](https://www.amazon.co.uk/dp/B01F8V6KXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HayMax Allergen Barrier Balm - Pure 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Suitable for Adults Kids & Pregnant Women**HayMax**£7.03**4.2★**▲ 13%**](https://www.amazon.co.uk/dp/B001CSVQJS) [**Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands**EETU**£7.07**4.5★**— 2%**](https://www.amazon.co.uk/dp/B0C3BBYSLZ) [**Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)**NUAGÉ**£1.53**4.3★**— 1%**](https://www.amazon.co.uk/dp/B089579FV4) [**Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)**NUAGÉ**£1.14**4.2★**— 2%**](https://www.amazon.co.uk/dp/B0BT7SV3M9) [**HayMax Allergen Barrier Balm Triple Tin Pure | Pack of 3 | Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm | Traps Pollen Dust & Other Allergen Particles | Apply Around The Nose & Eyes**HayMax**£14.03**4.3★**— 6%**](https://www.amazon.co.uk/dp/B0013GALOU)
**~~View all trending →~~**
## **What buyers say about hayfever wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good value”*
**Ease Of Use**9%
*“Easy to use”*
**Efficiency**9%
*“Works really well”*
**Fever Relief**6%
*“Helps with hay fever symptoms”*
**Allergies**6%
*“really helps with allergies”*
**Moist/Dry**5%
*“Dries the skin”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Quality-Overall**5%
*“Good product”*
**Eye-Hygiene**4%
*“The eye mask is good at the end of the day”*
**Smell**4%
*“Not too strong of a smell”*
### **What buyers complain about **
**Allergies**18%
*“This didnt really help my allergy”*
**Size-Overall**15%
*“Very tiny product”*
**Value For Money**15%
*“Total rip off, absolutely tiny pot (minute) for £8.49.”*
**Smell**7%
*“it smells disgusting”*
**Product Condition**4%
*“I had to return this because it looked like it had been used”*
**Fever Relief**4%
*“He still had hayfever reaction”*
**Side Effects**4%
*“But couldn't notice a relief after using it”*
**Comfort-Overall**2%
*“really unpleasant to have near your nose”*
**Ease Of Use**2%
*“Absolutely useless for the purpose”*
**Pain Relief-Overall**2%
*“I suffer terribly”*
### **Top return reasons **
**Smell**89%
**Safety Standards**11%
## **Common questions**
- **Is hayfever wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 10 tracked products. 90-day search growth is +192.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hayfever wipes niche?**
- 3 brands and 64 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hayfever wipes?**
- Top complaints mined from reviews: Allergies, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for hayfever wipes peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 36.2× the quietest.
- **What does it cost to enter the hayfever wipes niche?**
- Listings span £1.14–£14.04; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 1,169 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)